In episode 19 of Mission: Impact, some of the topics that Carol and her guest, Nancy Bacon discussed include:
Nancy Bacon is a teacher, instructional designer, and learning strategist who has worked for over 25 years in the nonprofit sector. She works with nonprofits, associations, and networks to strengthen how nonprofits are able to serve their communities. She has trained thousands of people in-person and online, speaks on learning and leadership, and writes books and blogs on topics at the intersection of learning and nonprofits.
Nancy also co-hosts the Nonprofit Radio Show.
Carol: Welcome Nancy, it's great to have you on the podcast.
Nancy: I'm delighted to be here with you.
Carol: Just to start us out, could you tell me what really drew you to the work that you do and what, what would you say is your why and what motivates you?
Nancy: when I first thought about this question, I was thinking, what is this work, this work being nonprofits. And, I think what drew me to that work is the same that draws many of us, and that is the desire to serve and to make the world a better place. But then I started to drill down into the question and what my work specifically is really at the intersection of nonprofits and learning. And so that got me really thinking about. the larger story. And I have to say that, that I have always been working with one foot in two places. So I'm always playing in two different sandboxes at the same time. And, even going back to like, you and I both went to Swarthmore and we had that experience and I was an economics, German literature, double major. And people thought that, that's crazy, but there was a desire to both play in the organizational development analytical world, but also to play in that world of the human story and language. So I have found that those two threads have carried me through and that, having been a teacher and created learning programs and all that, living in the world of learning, but also living in the world of nonprofits and so many nonprofit people are accidental non-profit people, right. They start because they care about something. And then all of a sudden they have to do that compliance stuff or read a balance sheet, or, have a board that misbehaves there's something there. I really was called to this work of working at the intersection of learning and nonprofits. And having a foot in both of those spaces and doing whatever I can to bring them together. Cause I think ultimately that's how nonprofit nonprofits are going to thrive.
Carol: Yeah. You talk about that intersection. And it sounds like you were a double major before that was super popular with everyone, everyone having a double major, but I appreciate how there are some people who are super focused and they have, they have one goal. They have a clear sense of their purpose. And then there are others of us and I'll include myself who meander a little bit. And, and I appreciate that sense of being in to, having to two focuses not necessarily only right. One. But why, why do you think is so important for nonprofit organizations and professionals?
Nancy: So if we think about like, what are the big issues we want for nonprofits, we want nonprofits to be sustainable. We want nonprofits to integrate equity into their daily lives. We want nonprofits to collaborate and we assume that they know how to do those things. We assume that it's just natural, that they figure out how to work together or that it's just intuitive to integrate equity and into their day-to-day lives. And we expect that while off, they're often really struggling, particularly now during COVID times, just those day-to-day activities of raising money and finding volunteers and keeping your board meeting that's hard enough. And then we put this other stuff on top of it. So. I believe that there's a whole world of understanding and knowledge and experience around adult learning around behavior change around psychology and how we move people to action. And that the only way we're ever going to achieve our nonprofit goals. Is, if we figure out how to take everything we know about learning and action and make sure that nonprofit people have that available to them, that, we've all been to those nonprofit trainings that are ghastly, where somebody who's a really good fundraiser is just telling you what want Y how to raise money. And so much time is wasted. if we could actually have excellence in learning every time we're going to get where we need to go with nonprofits, I think.
Carol: Yeah. I worked for an association for a while and, and the, the members were all people who worked with them. They worked in higher education and so they weren't, they weren't teachers, they weren't on the faculty side of things. They were on the student service side. And we had a very robust training program to train them in the basics of that field and all the very intricate and arcane knowledge that they had to have around immigration visas and all sorts of different technical issues. And We ended up having to build out a whole program to train all of our, essentially what we're subject matter experts into and train them how to actually help people learn what they already knew. And what was the, one of the most interesting things in working with some of those groups was how when you get a bunch of experts in the room, they want to talk about all the exceptions. They want to talk about the really interesting, intricate 10% of the cases that they experience. And so they want to share that with the audience, having forgotten that the audience doesn't even know the basics. And so, we kept having to steer them to the, what was to them was the boring 80%. but like, what are the actual fundamentals of this? And then how do you help people actually practice it? So it's not just this big data dump of information. But they actually have some, some way in the learning you're offering to, to practice what they're, you know what you're asking them to then go back to the office and apply.
Nancy: Absolutely. And, there's so much really interesting research around that. There's really interesting research around how information, how, like, what is knowledge and how does knowledge get created and what does prior knowledge, what you already know will dictate what you can know. And so what does that mean? If you have an expert in the room? There's another interesting statistic I read recently that experts tend to leave out 70% of what learners need to know. Well, okay.
Carol: So, I guess that it was 80% and then the research says it was 70. Okay.
Nancy: Yeah, but I mean, whatever that is, it just says that your best trainers are probably not your experts. I just did a curriculum development project this morning with wonderful people doing really important work in the world. And they are making so many assumptions that I, as an outsider, I keep asking what, may sound dumb questions, but they're truly honest questions that I'm trying to understand so that I can help them teach others about their work. So that's the stuff that if we can bring that research. Informed, adult learning practice into nonprofits, we are going to get, it's going to be so much easier. Yeah, because
Carol: There is so much that people have to learn, and often are either accidental fundraisers, accidental marketers, or accidental managers of boards, all of those things that come with nonprofit work. And yeah, there is no you don't just walk in the office and drink, drink the water and somehow you've learned it all. And then, so many, many organizations are offering training. But is it actually resulting in people learning and being able to do the work better when they get back to the office?
Nancy: That's a great question. And, and, and I think that's a culture shift. So within the nonprofit world, we have very much a consumption mentality when it comes to training. you need to know how to fundraise, go to a training. Oh, I went to a training, therefore there's some assumption that your performance is going to be different. So I think that a key piece to this is really moving to a place where we're outcome-based, we're performance-based are people actually doing the job differently because of whatever we've put into place. But I think the other culture shift that needs to happen is moving away from workshops as the. the pinnacle of training and I deliver a whole lot of workshops. This is, this is my bread and butter. And yet I am now consistently advising people to, to slow down with the workshops and do much more around templates and tools and job aids and micro learning and really understanding the workflow. It could be that trainings aren’t what's needed. Yeah, there's an, a myriad of other things that you can do to improve performance that's outside of a training.
Carol: Yeah, I'm thinking of an instance when I, I started a new job and the, the time that I started that job, the, the organization, it was a small organization and they had a big event coming up. So they were particularly overwhelmed at that moment. And I wanted to be able to help out and chip in with the team. And they gave me a very discreet task that had to do with the, the, the, the. The event that was coming up. And the fact that I had to go find that information based on an actual task than an actual product that was going to help the team. I actually remembered so many more of the things that I ended up having to go find. Then if I had sat in a room and people would just talk to me about it, all that engagement with it and acting, I think trainers know things about what, templates and tools and micro-learning and job aids. Can you, especially microlearning and job aids. Can you describe a little bit more about what you mean by that and what those are?
Nancy: Yeah, so it really, I mean, they really are learning when you need it, not learning when that training is being offered. So that notion that - and I particularly want to talk about not learning just when you need it, but when your colleagues need it. So for example, you want to improve how your board raises money. And so you could send your whole board to some training and maybe some fraction of your board will go. And whether they apply that training is pretty hit or miss instead, what you can do is record a short video with very outcome-based ideas. As a board, I want you to do these three things, a, B and C. And you make that video short enough that it fits within a board meeting. So we all train our boards to leave 10 minutes, 15 minutes for learning. And so why not provide them with the tools to fill that time and the support that they then need, so then job aids would then support that. So that would be, what do you need to do the job? And as you mentioned, you have a checklist. It could be, we talk a lot in the nonprofit where you go to meetings and Hey, you wrote that great fundraising letter. I stole it. And I'm using air quotes for the radio audience here. I stole it in order to because it was such a great fundraising letter, but that's a worked template. That is a worked example. It's a job aid and I think, yeah, that fine. That's working within that culture of sharing. So that's what I'm speaking of with job aids
Carol: Yeah. And the idea of - and making a video may sound intimidating, but I've started using, and this is a particular tool that's available right now. One called loom where you can just make little short videos, could just be a screen-share. Very easy. You push a button and it starts recording. And I've done that to tell team members, Oh, I'd you to do this thing and I'm going to show you how to do it. And they're never, well, you're not allowed to have, it would be more than five minutes or at least on this account. So that keeps me in that very short, very focused. And, and then, then it's not hard to do. Cause I think video. May sound intimidating, but if you keep it simple it doesn't, it doesn't have to be an, it can be, we can make videos on our phone and easily on a computer. So it's, it can be accessible for, for groups.
Nancy: It absolutely can. And all of us are zoom masters now, right? We all got the certification that we know how to do breakout rooms. And so I've done short videos on zoom where I all teach a class and I might have a little bit of homework and, or a little bit of explanation that I want to provide. So I'm just going to hop right back on zoom and record myself telling them something. And then I upload it to YouTube, so that they can access it that way. But I mean, there's tools all around us.
Carol: Right. Right. And what would you describe as a learning mindset for organizations?
Nancy: That's a great question. I think the first thing is to understand that that learning itself has research behind it. So. Education in general suffers from this problem. And it starts in K-12 education where we all went to school. So we all know what good school is. Right. And we're always anecdotal about it, what should happen in third grade? Well, when I was in third grade, this happened, or as soon as we have children, we then refer to that as our anecdotal experience. Right? Well, my third grader, X. Okay. And learning in general isn't professionalized - we don't consider it as a profession. We don't think about it in terms of, there are people who are actually experts in adult learning. And so when I think about workshop presenters or people who are training. I don't look just for content. We want excellent content. I want you to know your stuff, but I also want you to have that adult learning piece so that you are, you have that mindset, that, that teaching itself is a profession. It is something to be good at. So I think that's the first piece.
Carol: For sure. And how would you, you talked about that, the research being behind adult learning, what are some of the things, if folks are not familiar of some of the principles of adult learning, what would you name for them as a good starting place to, to think about and how they might shift their training even just a little bit so that it's more learning.
Nancy: Yeah. So some of the ideas that I love to play around with, so cognitive overload, where, we know this, our brains can only handle so much, so we know that intellectually, but how do we then integrate it in our PowerPoints? How do we integrate it into our delivery? Things that. The other thing that I love talking about is forgetting and memory that we tend to say, Oh, I told you that and you still haven't done it. What's wrong with you. And we don't really acknowledge the fact that people only, remember things in that we can do things to help them remember, and we can do things to decrease that forgetting curve. And that, that, that right there could set you up for more success. So those are just two ideas that I like to play with.
Carol: Yeah. And I mean, I don't think I remember anything anymore. I just rely on the electronic to-do lists that I update at the end of every day to make sure that I know what I'm supposed to do the next day.
Nancy: No, I think that's, we all rely on that. And yet we still obviously have. So much knowledge that we have gained over the years and all of that, I think so another point that I just want to bring up and it, because it goes to something I said earlier, and that is the research around fast thinking and slow thinking and that we tend to be very efficient minded. We got to just get it done. We tend not to make time for reflection. And it's the research by Daniel Kahneman and thinking fast and slow, that research and that Culture shift learning mindset is really going to help us to get where we need to go as a sector. So for nonprofits to actually embrace equity, to look at co collaboration, to look at ways to be sustainable we need that slow reflection time along with our fast thinking that we have just to get the job done.
Carol: And can you give me an example of what that slow thinking that slow, that reflection time might look like? In a week of, I don't know, a fundraiser.
Nancy: Yeah, well, and there's big chunks of time and, and small chunks of time and alone time and together time. So it might look like, keeping your Wednesdays free of all meetings so that you can slow down and think about something. It might mean at the end of every meeting with your staff, you might carve out an hour to just think about what happened there and what you're going to do, and really frame it around. What are the key questions that you need to get answered? So that's building in time for you as an individual to address that, that reflection. I love Paula Fraidy, the Brazilian sociologist who talks about that connection between reflection and action. That reflection with no action is, is some version of navel gazing, right? I'm paraphrasing and action with no reflection is uninformed. So you really need to have that reflection and action paired together. But in addition to that, I think it's important to reflect collectively, so to reflect together. And that might look like a board retreat. I'm sure you facilitate a lot of board retreats and gatherings and having just that right level of collective reflection so that people are sharing their ideas together. I think that's also really important for nonprofits.
Carol: Yeah. I mean, oftentimes that's when organizations bring in someone from the outside, whether it's a board retreat or for a strategic planning process, or to help them think through, what their, what their program outcomes are, what their theory of change is. And often folks are very focused on what the outcome of that process is going to be. But I think oftentimes it's the. The framing and the, the one giving people space to, to actually slow down and think, and have a shared conversation that can get to exactly what you were talking about before, with where you're under. You're you're, you're helping people say what their assumptions are, get those out loud and to, to see whether there's shared understanding across the group. And so for me as a consultant, The quality of the conversation and the process is as important as a good product at the end of it.
Nancy: I think that's really important. And I think that's where so good learning also has that level of accountability. I think a really interesting idea to think about is this whole idea of how to make learning, stick, how to make learning transfer happen such that not only do they learn stuff, but they do things differently later. I mean, there are so many examples all around us. so many people are learning how to, so for example, The people want to learn how to sew masks and, and help out there. So you need to have the goal I want to, so, 50 masks for frontline workers, and then you have that reflection time of, okay. I cut out that pattern out of the New York times, but I'm not really sure it's going to work. In fact, it didn't work the first time I tried it, so I had to remake it. And then there's that accountability piece that 's going to make sure that you follow through when you actually do what you say you're going to do. So what friend is going to call you to make sure you've got those 50 masks on?
Carol: Right. And then, that product at the end documents the agreements that people came through through the process. And so you can then check, check in on those and see, okay, are we, are we doing the things that we said we were going to do? And of course then evaluate, perhaps some of them are, Things have changed and we need to refresh this. They're not as relevant anymore. But it's that those processes really almost enable an organizational level learning where oftentimes people only think about learning as at the individual level.
Nancy: I'm really glad you brought that up because I think a key piece to this is that strategy. And I invite people to have their own learning strategy, over the next year. Hey, we're almost at the beginning of the year, you might think, over the course of 2021, what do I need to learn? And who's going to hold me accountable, but then you also have that organizational and I would even say sector level learning. So at the organizational level if you want your board to help you raise money, for example, What does your learning program look to support that? What is the group learning individual learning? How are you going to really look at behavior change and how are you going to support it? Not just the learning in terms of workshops, but those job aids that we talked about earlier, those tools that are going to help at a sector level. I also think that we need a strategy and a lot of our nonprofit state associations or a sector level. Associations are hopefully trying to move the needle on things. And those guys having a learning strategy is also really important for that alignment so that we actually get the movement that we need.
Carol: And what are you seeing in terms of that? Are you seeing collaborations across those organizations to, to try to create that or,
Nancy: I'm experiencing that the concept of a learning strategy is a new idea that a lot of, a lot of associations or nonprofits or consultants even don't quite yet have that learning strategy. I see a lot of, of these various groups, just, they put out a lot of work. So they're either doing trainings or they're producing, white papers or checklists or whatever. But I don't necessarily see that there's a strategy behind it. It's more of a, I, what do you think, would you say, is there a strategy behind stuff or is it just churning stuff out? I mean,
Carol: I think there are different levels of sophistication in that arena. And yeah, I think, for a lot of organizations, if they have the luxury of having someone who's actually in charge of training or learning people come to that with various backgrounds and a lot of people don't necessarily have a background in, in adult learning. And so they replicate what they've seen at many. Conferences, trainings, workshops and all that. It's so much easier to ask presenters to do something that is very much for the participant, when I have heard other people refer to it as the sit in and get just listening to lectures. And it, or panel discussions, all those things that we're very familiar with in terms of conferences. And, and it's very few organizations I would say, are doing a lot that really aligns with how we know, that brings that, that knowledge around how, what we know about how people learn and how to, how to deliver that. So that, so that there is some behavior change. And you, you talked about behavior change. I'm wondering what are some things that the research says actually supports that?
Nancy: Well, we talked about that accountability piece that that's, that's important. There's some really interesting research around identity and. And moving people to, to be who they think that they are. So, really interesting research from Robert Cialdini and Pre-Suasion for example, that I hold up as a great example in the nonprofit sector. So his research, I forget the exact numbers, but it's something if I ask you for your email address on the street, would you give it to me? Chances are no. If I say, Carol, are you an adventurous person? You'll probably say yes. May I have your email address? And the rate by which you'll give me your email address goes way up. And why is that? I've invited you into a certain identity that you now want to live up to. And Robert Cialdini provides lots of examples of that, and there's a great leading learning podcast where they interview him. For that. So, so, so that directly ties to the nonprofit world. When I first heard that podcast, it was at a time where leading board curriculum designers were talking about, the failure of board members that board members were not living up to their jobs. They were not raising money. They were not doing advocacy. There was some report card that came out that said they were failing. And I, I just found that so sad. Not that board members are supposedly feeling, but that we missed the boat on inviting, calling out the courage that I believe all board members have. Board members are incredibly courageous to step forward and serve their community on the whole. And I just need you to be a little bit more courageous. Will you call your legislator? Will you call your friend and help, fill up that table at our next gala. Why are we not using this notion of identity to lift people up and to celebrate who they are rather than push them down. So that's like, that's a long answer to your question about behavior change, but that's one little piece that sparked some ideas for me.
Carol: Well, I guess that's an old why you, I was just in a, in a session today where I was doing I'm in the middle of a strategic planning process with the organization and Today's session was helping them do visioning. So who do they want to be in five years? And, they gotta elaborate that the things that they came up with were way beyond the capacity of the organization as it is today, but just imagining those things. I think, yeah, as you say, creates those aspirational lenses to then say, okay, so what are the three things we can do? that, that we do have funding for that? We do have a capacity for that'll get us a little closer to that aspiration. I'm not, I'm not one for having plans that are so aspirational that they're, that they're just pie in the sky. But I think for a moment within the process to invite that bigger. Like, what's the really big thing we're trying to do here can be
Nancy: helpful. Right. And, and inviting people we are an organization that is learningful. That is curious. That is that walks the talk. When it comes to equity, inviting people to say, we are this then invites everyone to really get up behind that. And that's when you start to have behavior change. I mean, another example, being James Clear, who wrote the book Atomic Habits, he talks about if you're trying to change your behavior around exercise, it's one thing to change your routine. It's another thing to change your goals, but what he cites as, as what all the evidence says is changing your, or naming your identity. I am someone who exercises. That is more likely to get you into the habit of exercising and, and habits are where it's at, when it comes to behavior change, right? we don't want people to do things once we want them to do it every time. So really understanding what we know about habits can really move boards in the nonprofits in general, in the right direction.
Carol: As you were talking about the boards and the research is they're failing, they're not doing what they're supposed to do. There's so much angst around what role does, is the board supposed to play? How are they supposed to work with staff? And it does sometimes feel a little punitive. So, what is, what does a courageous board look like? And yeah. And then you also named some very concrete things. And I want you to do this one thing. I want you to make one phone call to a friend to do this, so it's not only an aspiration, but also something very concrete that is doable. You can put on your to-do list, you can check it off and get that, whatever the hormone is. The ha when you, when you accomplish something to feel good about yourself and then want to do the
Nancy: next thing. Exactly. And then you want to come to the next board meeting. You want to, you want to participate? I have an experience with a board where every meeting is so incredibly negative that that many of us have just stopped. Paying much attention to it. How do we flip that? How do we make it such that we want to give, we want to come together. That's all, when I talk about learning, I want to be clear and I should have said this right at the top, I'm talking about every single thing it takes to move people to action. So not just learning in terms of knowledge, but learning in terms of knowledge, skill, behavior, and really changing our practice over and over so that we're, we're delivering on whatever it is we're supposed to be doing.
Carol: Yeah. And so often, I mean, there's all the nuts and bolts things that people have to learn to actually run the organization. But so often the programs that are being designed are there, their ultimate goal is to produce some behavior change with the people that they're working with. And too often, you'll see, the, the, the outcome as they understand this and they understand that and they understand the other. And of course, what we also understand about understanding is that it doesn't necessarily produce action.
Nancy: You're absolutely right. I love the article and I forget, I think it was Brian Washburn who, who referred me to it a long time ago and that is change or die. And it came out by fast company. an online article that I read and it is so interesting because it talks about, if I asked you to fundamentally change your life, Change what you eat, how you exercise, blah, blah, blah, would you do it? And I run this in trainings and people are often like, yeah, of course I would. Well, the research says, no, you would not. Even if you were going to face a really painful, open-heart surgery, you would not change your ways. And so my laugh line when I deliver a board training is so if you're not going to change your life, your life to stay alive. Why would you change your ways for a volunteer gig that meets once a month on Thursdays? You're not right. So these are the kinds of things that I think are really interesting to think about internally, as you say, we're pretty good at thinking about our clients or, how do we get those folks out there in the community to do what we need them to do? We sometimes think about that, but then how do we think about internally within our organization as well?
Carol: And I think, as you talked about the fast thinking and slow thinking, if people are just running at a million miles an hour all the time they'll keep, they'll keep doing, they'll keep producing, but they're not taking that time to reflect on how this is working? How might we be doing it differently? What have we learned from all of this that we've done in the last, whatever number of funds and all of this sounds? I mean, I think it's sometimes I can, I can just imagine a little eye-rolling going on Oak to consultants talking about this time to have reflection. I'm trying to keep my, my organization afloat. So, what, what, where do I have the time? But I think even big organizations that have lots of resources, there is this pressure to just be moving all the time. And so I don't actually think it often doesn't necessarily have to do with the amount of resources, but more to do with the commitment to take the time.
Nancy: Well, there's certainly the commitment to take the time. And then how do you use that time? That I think that I don't want to, I mean, I, if you have the time to sit around and just reflect emptily with a journal and just imagine. Okay. But most people don't have that time. So then what I would say is even micro bits of reflection around framing some big questions in front of you. And, I've been teaching a curriculum development class, it's been super fun. And what I'm, what I'm trying to get people to to think about is how, how do you live in that divergent phase? And this from strategic planning, right? how do you get people to just. Then time in that divergent phase before they then start closing doors in the convergent phase. And how do you work on that skill of being comfortable in the unknown, being comfortable in that ambiguity, being comfortable, just playing around with ideas. And so I think, carving out that reflection time with a very clear sense that for 30 minutes, I want to be in that divergent phase to just play around with all the toys in the toy box. And then after 30 minutes, I can start to, to narrow the scope as to what, what we will carry forward into our organization.
Carol: Yeah. And I think well just for one. Convergent and divergent, divergent being opening it up and, and thinking of all the different possibilities convergent as you converge and come to some agreements start calling down. Yeah, I'm often when I'm talking to people about brainstorming and some people love it and some people hate it. And so for the people who hate it, I was like, well, we're holding to do it for a set amount of time. Mm. And the reason that we say things like, there are no bad ideas, which of course we know there are bad ideas. You just can't do both at the same time. Your brain needs to be able to go wild and then come back together. But even thinking about the session that I did today and we were. We were less, we were, the very first session was all going wide. And I warn them ahead of time. We are, we are exploring today. We are not deciding. And then this session today was like, we were doing a little bit of both. So, but still, mostly on the. Exploring side. And there was definitely at the end, folks who are like, I'm really eager to get to action. I'm eager to get tangible and make some decisions. And I think even just warning them that that's where we would be in that two hours helps a little bit with that sense of can we just decide already.
Nancy: Right. But it, and it's that's where it's such a waste of time to make the wrong decision. So there's times to make decisions and times not to, but, but I think, I mean, you asked earlier about what's in that learning mindset. And I think part of that learning mindset is. Is an appreciation for playing with ideas, a curiosity, a desire to play in that space where anything is possible, but having a framework for doing that. So whether it's limiting the time or model thinkers is a new online list of great ideas. And I love it. And they just came out with a frame storming idea where it's not brainstorming open-ended, but it's frame storming where there's kind of, you put a frame around it with key questions. Another example I heard recently was, what ideas would solve a problem, but get you fired. I love that. I love that because it was funny. My husband's a school principal and he started to have lots of fun with that, what are, what would solve the problem, but get you fired, and then the follow-up question is, ‘okay, well, what would have to happen to make those things happen?’ Like, then you drill down into each of those ideas and there are nuggets in there. you may not go all the way to the idea that would get you fired, but there may be little nuggets in there that are worth pursuing and that could save you time. It could save you money. So those people who want to rush to conclusions and make those decisions, they may regret that if they see some of these other ideas come out.
Carol: Yeah. And I think, yeah, brainstorming Dunwell definitely has those framing questions that, that sets some parameters and kind of, what's the playing field that we're on right now. What, what are we considering? What's inbounds what's out of bounds, that thing. So at the end of each episode, I play a little game where I ask an icebreaker question. And so I've got three out here and I'm going to choose one. So if you could buy your dream house, what is one weird room or feature you would have?
Nancy: I would have a little artist studio. Not that I'm a particularly good artist, but I hack at it. And I sew, I paint, and I don't clean up afterwards. So if I had my own room, I would not have to clean up.
Carol: Well, I'd be in agreement with you. That's one of the things I might do in the same space that I'm in right now is just to create, although I don't think I could do painting because it would be a little too messy, but just to, just to play around and I, and I refuse the term artists, cause it feels that's way too much pressure. I'm just somebody who plays around with this stuff. So
Nancy: yes, but, but I'm so glad that that you do, because to go back to our, our topic here of learning is we all want to have that beginner's mindset and there's no better way to have a beginner's mindset than to, than to play around in a, in a motor, a medium that's that doesn't come naturally. So that's so fun.
Carol: Yeah. Yeah. So what are you excited about? What's up next for you what's emerging in the work that you're doing.
Nancy: I'm really excited about three workshops I'm working on in March. I have two with my colleague, Scott Schaefer. He is a finance wizard and we're running a class on mergers and on finance strategy. So both. Excellent. And then to go to our conversation earlier, I am teaching a learning strategy class and I am very excited about that.
Carol: Well, excellent. People can learn more about that. And we'll put links in the show notes so that you can, everyone can find Nancy and find out all the good stuff that she's doing so well, thank you so much. It was great having the conversation.
Nancy: I've really enjoyed it. Thanks so much.
In episode 18 of Mission: Impact, some of the topics that Carol and her guests, Shelley Sanner and Alanna McKee discussed include:
- Trends facing associations, including the need for greater personalization
- How associations have adjusted to the virtual environment
- What the future of work could like and how associations could contribute to the workforce development of the fields they serve
Shelley Sanner, CAE, MA, Senior Vice President, Industry Relations:
As senior vice president of industry relations, Shelley fosters knowledge-sharing and partnerships to promote innovation and excellence within the association industry. Her main areas of focus include identifying association challenges and trends and translating them into resources that benefit the community at-large. She also coordinates McKinley’s presence at events and within industry publications to ensure that we serve as a resource to the community on best practices and other insights.
Before joining McKinley in 2007, Shelley served as Membership Director at a higher education association. On a national level, Shelley has served in various volunteer leadership positions, taught courses and presented at many industry events. She has a Master’s in liberal studies from Georgetown University and an undergraduate degree from Juniata College, where she majored in French and education.
Alanna Tievsky McKee, MSW, Director:
As a director within the consulting department, Alanna leads client engagements designed to maximize organizational efficiency and mission impact. She brings a creative and thoughtful approach to each of her clients, combining skills acquired through her training and experience as a consultant, clinician, and coach. During her time at McKinley, she has nurtured an expertise in member engagement and retention, strategic planning, governance and staff and volunteer leadership facilitation.
Alanna has worked in and with the nonprofit sector for more than a decade and has supported nearly 100 unique associations as a member of the McKinley team. She is a social worker by trade and feels passionate about helping individuals and organizations solve challenges and reach their full potential. Alanna holds an MSW from the University of Pennsylvania with a concentration in nonprofit management and a B.A. in developmental neuropsychology from the University of Rochester.
Contact our Guests
Carol Hamilton: Welcome Shelley and Alanna to the podcast. Great to have you on today.
Shelley Sanner and Alanna McKee: Thanks for having us.
Carol: I’d just like to start out and for each of you, ask what drew you to the work that you do, what motivates you and what would you say is your why? Shelly, why don't you go first.
Shelley: I'm thinking of my colleague who is waiting for their CAE exam results right now. So that's probably top of mind but yeah, the CAE was really a pivotal moment for me. I passed the exam and I was in a large higher ed association. I realized that I knew a lot more after having taken the exam than I did before. I wanted to become more of a generalist and in a larger association, sometimes it's hard to grow and move up and have more oversight over areas. A friend and colleague of mine through ASAE reached out and said, ‘I think you might be interested in my company.’ And it was McKinley. That’s what brought me to McKinley 13 years ago.
Carol: Could you just tell people what the CAE and ASAE are?
Shelley: Sure! ASAE is an association for association professionals. So anyone working in an association at any level could join, and the CAE is Certified Association Executive, and it means that you've made a commitment to stay in the field. Technically it means that you have aspirations to one day lead an association, but a lot who passed the exam or take the exam, moved from industry roles to consulting like I did.
Carol: How about for you Alanna?
Alanna: Yeah! I took a fortuitous path to get to McKinley. I started my career as a clinical social worker, working with students in schools and ran into so many systemic policy issues that, at a certain point, I decided I needed to make change at a higher level. So I went into an association and worked on mental health policy. Eventually I heard about McKinley and really saw it as an opportunity to affect change of the world at an even higher level than I was doing at my job at the association. I'm a firm believer that associations make the world go round. They impact every industry and profession that we have, and I see my role as supporting associations doing their best work. So I'm really driven by my opportunity to better every profession or industry that I touch throughout that association.
Carol: So often I feel like I have to explain to people what associations are often starting like: well, what's the field that you're in? Then, so are you a member of an organization that brings everybody in your field together? Okay. Well that means that you're a part of an association. And if one were to fall apart, someone else would say, ‘shouldn't we all be working together towards common goals’ and they'd recreate it. So, what, what would you say since you've got that higher-level view of working with lots of different clients in the association space, what would you say are some of the key trends that you've been noticing over the last couple of years as you've been working with clients?
Alanna: Sure. So one, is this a real focus from the member standpoint on customer service and customer experience? I think this is a trend that we're seeing outside of the association space, but just generally in how we like to operate with the organizations and businesses that we buy from, or the restaurants we go to. I think Amazon has really created an incredible standard in terms of the customer experience. It is so easy to buy something from Amazon and our expectations as a customer or stakeholder. We want our association to deliver that same experience and ensure our website that the opportunity to engage in education, networking that we're consistently delivering a really strong customer experience with best in class customer service is necessary. So that's definitely one of the themes I'm noticing. Another would be that this previous approach of ‘one size fits all’ really doesn't work anymore. Our associations are becoming more diverse in terms of the stakeholder groups that are encompassed within an association. Those groups have very unique needs and preferences that we have to address. It's our responsibility to have a comprehensive understanding of the unique groups within our membership and deliver experiences that are meaningful and that support those groups’ needs to the best of our ability.
Carol: Shelly, do you have other observations?
Shelley: It gets to the heart of the value proposition. I think it's really customized because it's something people have created for themselves. I've been thinking recently about what I'm missing right now in my professional career and my professional development. It's the fact that I used to go to face-to-face meetings and, organically or intentionally, run into a lot of people I knew. That was the same network that introduced me to McKinley and got me my job. It's the same network that has mentored me, has supported me, has taught me things has really upped the game in some cases. I feel like this past year - and hopefully on into the future - there's been this renewed focus on humanity like that. We are human beings and people have really struggled over the past year. There's been more transparency around those struggles and honesty around that. There's also the need to connect with others, which is such a basic need, but it's something we realized we took for granted. I wonder, how can associations take the model that they have in place and this incredible ability to convene people, and through no direct action, connect people together just to provide a forum for people to meet each other. What does it mean to young professionals who don't have that? They're not going to face-to-face meetings and making connections with future employers or mentors or peers. What does that gap look like and how can association really get at the heart of humanity and get to the heart of the emotional or psychological challenges and struggles that people have and really create a stronger emotional bond and build that loyalty and that engagement with the association? I don't have an answer to that. It's actually something that's been in the back of my head, but it really struck me recently that I think there's something there because the associations are well poised to leverage that and strengthen that sense of community.
Carol: Yeah. But in terms of that humanization and being so limited now, in terms of only being able to connect people with people remotely through screens, through virtual meetings, the things that work that are hard to do and yet easy to do in terms of delivering content and information, and knowledge which has always been central to associations, has been able to continue and organizations where I participated in virtual conferences this year. Organizations did a great job of pivoting quickly to that. And yet all that hidden part, or maybe it wasn't visible because we hadn't yet missed it. It was that thing that suddenly was gone: the face-to-face meeting of the person that you meet at the cocktail hour, or in line for coffee, or all those kinds of things. In the virtual space, having to be much more intentional about how you help people create those connections, I think it can be done. I think it just hasn't - I don't know that it hasn't been created, I'm sure that there's somebody who's doing a good job in that already - but there are new tools or new ways of convening that need to be imagined so that that social aspect and that emotional aspect you're talking about can really be addressed and incorporated in a more intentional and explicit way, because I think that that desire to associate often comes from not wanting to feel alone in whatever struggles you're having in your profession.
Shelley: Yeah. And if I could give another example, because I realized there were two things embedded in what I was saying, one is that we're all individuals and that humanization piece, and then the idea of community and connecting. I remember doing a focus group - it was probably 10 years ago - it was for a healthcare association, extremely high-achieving medical professionals, doctors. I remember in the focus group a woman saying, ‘when this association first introduced a dedicated room for nursing mothers, my loyalty went up exponentially. And I knew I could continue to come to this meeting and it changed my whole sense of how this association understood and was accommodating and thinking about me.’
I think about that now with parents trying to work and be successful and continue to advance in their careers with their kids at home, struggling and trying to learn. Does the association acknowledge that formally to show that we understand that this is a challenge and then try to create a community of support or try to help solve those challenges for trade association. What's the future of the workplace? We're trying to figure that out at McKinley. Could a trade association help its members? Figure that out and come up with a few models. That's being able to rapidly adapt by paying attention and listening to what people really need as individuals or as a collective.
Carol: And I think that goes to something that Alanna said around that customization that people expect and that personalization of dialing into the subsets of membership. So the woman who talked about the organization having a room for nursing. She may not have reflected the majority of that association at that point, and yet it was meeting a need that she had. So it helped her feel more connected, and that sense of belonging.
Alanna: Shelly, your thoughts also crystallize another theme that I've been seeing, not only in the association space, but generally the world, which is that younger generations are really focused on what companies or organizations are doing to better the world. Tom's is a great example of that. The shoe brand that donates a pair of shoes for everyone that's bought. For those who are super bowl fans, you've probably heard that Coke and Budweiser and several other organizations are not having commercials to promote their products this year. They are reallocating that money to support communications around the COVID-19 vaccine. That is a clear way that they're taking a stand to say, ‘hey, we hear you world. And we're going to do our part to support our communities, to support the health of our communities and better the world.’ Associations are perfectly positioned to do that same work, whether it is, volunteer opportunities for members, or thinking about how their specific industry perhaps impacts the environment. It will be increasingly important that associations consider how they can not just support their specific profession or industry, but their communities, country, or world at large, because this is something that's increasingly important to their customer base and may make or break the decision to engage as a member or customer.
Carol: Yeah. And when you look at the research around what motivates people, having a sense of a connection to purpose and mission is really key. I think younger generations, they're just more willing to put that upfront where folks in the past may not have felt like they had the agency to say ‘no, I need that.’ Yeah. What’s Shelly’s perspective on that?
Shelley: I agree with that. I was thinking about one of the other themes that's all over the literature and people are talking about it quite a bit. It relates less to the mission of the organization, or the brand, or the position of the organization. And that's been fascinating to watch, which associations are in this incubator. Over the past year, the whole world was in an incubator. The world changed so rapidly and radically. I mean, we all knew something was coming at McKinley of course, we said, ‘there's gonna be another downturn,’ economists were saying that also, but who would have ever thought it would have looked like it did and that it would have had so many prongs to it that fundamentally changed how we lived our lives every day. We've been really fascinated by associations in their response to that. And associations are made up of people who lead or execute, and this whole idea of creating an association that is something different from what it is today. So I think that the majority of association professionals we might talk to would say, ‘well, we should be more nimble and we should be more diversified.’ And I think that that is certainly a lesson learned. I think sometimes there are pitfalls of categorizing it or labeling it in that way, because we know that a lot of associations that were really diversified in their revenue portfolios actually struggled throughout COVID because those non-dues products were not successful. They didn't see the same numbers or had to really reduce fees for them. There seems to be the shift back to the core membership and how important that is as a concept, but also how important it is to have some dues revenue, not 95% dependency on dues, but also not 95% dependency on a trade show and the sponsorships that come with a trade show and everything affiliated with that. Then the idea of a nimble organization. We're definitely seeing that. It's one thing to say, ‘let's be more nimble,’ but how do you really create that environment and create the processes to support that? In some cases, how do you create the mindset and the people who are leading it, or the people who are working for that organization. That's been fascinating to watch and there are certainly resources out there that help create the discipline around it. The characteristics of CEOs or other leaders that translate in the depth into that type of a culture. I think change management is a big piece of it. How do you actually move that organization in the direction more than just the systems you might put in place, but it's certainly the culture and the change management. And then creating a structure that can ensure that the organization can continue to adapt in the future as it needs to, there's a lot of associations that look very similar to what they did 20 years ago or 10 years ago. There's not a lot of impetus to change an association sector.
Carol: Also, structurally there's a lot of things that actually impede any kind of nimbleness or being able to change rapidly. It's almost like the purpose of the Senate: to slow everything down, like the distributed democracy or the board, the relationship between the board and the leadership team and all of those different stakeholders that you have to take into consideration just means that everything takes longer. It is something like a crisis that then enables organizations to rapidly move from one state to another, where there were a lot of organizations that had been doing online learning for the last two decades, but it was always a minority of organizations, maybe a small portion of what they were doing. And then suddenly everybody had to figure out how to do it.
Alanna: Yeah, this idea of being nimble and agile, it's just so important considering the rapid pace of change going on in the world today and the volatility of our markets and industries there. Shelly touched on. Some really critical points around the culture piece and change management. When we talk about that and McKinley, this idea of having a nimble culture, we're asking, are we empowering our staff to execute their role? Do we have a culture of risk-taking and inquiry? Those are the kinds of building blocks to create this culture of being able to execute your work and doing it efficiently and effectively. Governance is also a huge part of this as well. Associations are very good at having bylaws that haven't been touched in years outside of having more and more policies and regulations added to them. So it's a great opportunity to dust those off and see, we built systems that support rapid decision-making and change. Or have we created a system that slows us down and prevents that agile, nimble execution?
Carol: I really appreciate what you're saying about, it's easy to say ‘we should be more nimble. We should be able to move and be innovative and all of those things, big big catch words, but really digging into what are the behaviors, what are the mores within an organizational culture that actually supports that? Or does the opposite, right? If it's not okay for anyone to make a mistake and admit it, you're not going to have a real risk-taking culture then.
Alanna: And, in order to be nimble and agile and stay effective, your organization also needs to have a solid strategic plan. So I think that the idea of having a strategic plan has become increasingly important as well. Knowing what your organization's goals are for the next three years, let's say, and having a clear charge for staff volunteer leaders. Ensuring alignment from top to bottom, for those organizations that don't have a strategic plan and are saying, well, I just don't know that this is the right time because of the volatility that's going on in the marketplace. Rather pace of change. Well, strategic plans are also meant to be nimble and agile. They're not something that's set in stone and put on the shelf. They should be revisited quarterly or yearly to make sure that they're still appropriate. Given what's going on in the world around you, there's something that can be changed, but it's that guiding light that is going to unify the individual, the staff and volunteer leaders that work on your organization to ensure that we're all reaching that common goal. And for those organizations that do have an existing strategic plan that was perhaps created before the COVID-19 pandemic hit, it's time to dust that off and take a look and, and make sure that it's still appropriate. Given what's going on in the world around you, I've worked with a handful of organizations. That needed to take a hard look. And in some cases it meant new priorities and letting go of others. For some, it was that the priority, these didn't change, but how the association was going to achieve those priorities, that shifted the approach. And having that clear plan to guide the organization forward I think, is critical. Then having the systems in place to execute your work in a nimble and agile way rounds it out.
Carol: Yeah. I think there's a temptation to throw the baby out with the bath water with, well, it's, everything's changing so fast right now. We can't possibly do planning. But yeah, strategic planning is more about setting some intention, setting some direction, creating some parameters, and it actually does help to what you were talking about before of empowering employees. If they know what the whole organization is moving towards and they have clarity around that. Then they have more agency to be able to step into their role and really fully execute it.
Alanna: That's exactly right.
Shelley: It's ironic but, to be more nimble, you really have to be more disciplined.
Carol: Say more about that because I think most people wouldn't see those two coming together.
Shelley: Being able to have a level of nimbleness requires an upfront. Dialogue and investment of time and development of structure to guide that otherwise nimbleness could take you in a lot of different directions with people moving within their departments into different areas and interpreting things differently. So it's like creating the glue that will bind everything together and then really. Putting it all together and having it be more solid. And another way to look at this is the re-skilling of professions and industries. That advocacy is always really important to associations. I mean obviously, the lobbying that happens, the presence on the Hill, those fly-ins that associations have, where they bring their members together to meet with Congress is so critical because people feel marginalized in their roles or they feel like they are not getting their burdensome regulations, or they're not being acknowledged in the way that they need to be. I think about all the hiring that Amazon is doing, and particularly in the shipping and delivery area, it's guaranteed that those people are going to be out of work within the next couple of years, because Amazon is absolutely going to automate that. They're going to automate delivery. They're going to automate shipping and packing. And so what happens to those people who during a crisis, struggled to find work and maybe found that field and entered that industry and now are going to have to reinvent themselves. It absolutely happened for meeting planners. This year. So it happens within the association community, but then it's also happening within the industry and the field. And if an association is not tight in terms of its own focus and its own approach to looking at the products and services it's offered, it's going to really struggle to be able to lead the industry or the field forward as that profession changes. So there are two ways of looking at the importance of nimbleness and looking at the importance of being disciplined to get to the nimble place.
Carol: Yeah. And I think going back to what you were saying before, in terms of being involved in workforce development and thinking about the field more broadly, you're serving the field. How are you part of essentially leading the field and being ready for things that are coming down the pike and making those necessary changes? What would you say are some of the ways we've been talking about them? What about other changes that the associations need to make to really adapt to these trends that we've been talking about this morning?
Alanna: I'd say one is really making a commitment to leveraging data, to improve your organization's performance. That's everything from collecting market research to understanding the needs of your membership so that you can deliver that customized experience to collecting data, to inform your strategic plan and tracking your progress towards achieving your goals.
Carol: So, Shelly: adaptations that associations are having to make in light of these changes, in light of these trends?
Shelley: I definitely agree with Alanna. We haven't talked about inclusion and diversity, but I mean, how can we get through a conversation without mentioning it? And associations are struggling to capture that demographic information, not everyone wants to share it, but I think there's so much to learn from this whole DEI movement, because a lot that's happening around that. It has to be more than just a statement or pledge. It has to be action. Well, that's the case for anything that you promise to your membership or make a commitment to advance for them? Capturing data and thinking about a baseline. If an association didn't capture data before COVID, it would probably be pretty disappointing because you couldn't go back and see how things changed or you can't necessarily see action and outcome and how those might be correlated because of something that you did. So I definitely agree. The data is really important. Obviously the mental health aspect of our current climate and how leaders can continue to rally volunteers and staff. I read an article recently about managers and leaders really trying to get into the thick of it with their staff and their teams, because it's not going to be enough to say, Oh, we're going to get through this. Like people realize this is very prolonged. And even when it gets better, it's not going to be better in the sense of what we knew before. So how to adapt the approach to communication and transparency and engagement of a team and motivating a team. I think that's going to need to change. And then I would just say an association really needs to look at its systems and its structure and its business model. So again, like so many organizations just get burnout or excited about the next new thing. And if you take some of these trends, we're talking about coming into a nimble organization, or really having an impact around DEI or the value proposition and being more customer centric, like a lot was talking about. You can't just do that for a couple of months and then move on to a new trend. Those have to be really embedded within the organization. People need to know how to execute on that. There needs to be a spotlight on that and accountability around that so that the organization can really fully realize the impact of it.
Carol: Anything you wanted to add Alanna?
Alanna: Yeah. So I couldn't agree more now is that a time to really invest in the organization to ensure that you're able to capitalize on these opportunities and, and thrive during this challenging time. So making sure that your staff have what they need to execute their role, that the systems are in place to support them, that they have a clear charge that they have the resources they need. Governance is another really important area that I think often gets overlooked. Our volunteer leaders are critical to the success of our organization and how much time have we invested in ensuring that they can do their best work. So do they have the orientation and training? They need to understand their role and how they're going to support the organization. Do you have ongoing training to refine the skills necessary to execute their role? Do they have a clear charge? And are they being held accountable for the work within their committee or the work of the board? I did now, was it a great time to invest in those foundational elements of our organization? Because ultimately they are critical to the success of our governance and of our staff and ensuring that we're able to execute on all of the work that we've, that we've just described.
Carol: I think it's all about moving to being more intentional about those things, because especially as the face-to-face gathering together where those things might have happened a little more informally they, they need to be embedded and, and planned for without, without being able to rely on that face-to-face -- informal mentoring that might happen or other training that might happen.
Shelley: I was going to say, we don't necessarily need to include this, but I feel like I would really like to share it that last time it was at an HOA virtual board meeting. And it's just people from my community, the few who are willing to give us some time. And I, I really flipped my perspective and because the secretary probably talked for 90% of the agenda, And I thought, this is so relevant and familiar because we see it at McKinley with boards, and we can, it's really palpable when you go into a board meeting and you have. Individuals who are, have had a career of being highly involved in volunteer leadership roles, or they've been forced to really look with oversight across their own organizations, just by nature of the role versus those that haven't had a lot of experience to that. And it's no judgment on those people. They're just not as familiar. And if you step into board and there's a culture that's been set and you start talking about. You know the color of the table clothes or where you're going to take the next annual meeting. You think that that's your role to play? And so what Alanna said about board orientation, it's such a small thing, but it is like an essential thing to make sure that volunteer leaders know what they need to do. And also that they're set up for success because you're not going to be successful without having more information than an understanding of, of where you need to focus.
Carol: And I think so often organizations really focus on orienting people to the organization itself and the work, and they forget to orient board members to their role from a governance perspective. So that brings us to a close here. Normally at the end of each episode, I play a little bit of a game and just ask one random icebreaker question. Since we mentioned Amazon at the top of the episode, I'll ask this question. What was the last product you returned?
Alanna: That's a great question. I'm pretty sure that the last item I returned was a mattress topper. I have a wonderful mother-in-law. She is fantastic. She lives in Charlotte, North Carolina. And we drove down for the holidays so that she could see her new Grant's son. But her guest bed is very uncomfortable. And so we purchased a mattress topper in advance. We were so excited with ourselves. We finally got ahead of it. And in order that mattress topper, and we ordered the wrong size. So we had to shove that back in the box and send it back to Amazon. And that's, that's. The last thing I can think of off the top of my head.
Shelley: Well, first of all, I want to say that I just read an article about what happens to returns of major department stores or a place like Amazon. And it's actually alarming. That a certain percentage of it just gets destroyed, destroyed because it's not worth it for them to try to reuse it. So that makes me think twice about returning things. But actually the last thing I tried to return and was not successful doing was this polish for, I have like an aged bronze front door. I had my siding power wash this past summer. They didn't do a good job and they stripped some of the finish off of the front door handles and backdoor handles. So I bought this thing that had a great review online and it actually made the problem worse. Just return it out of spite. And there was some restriction around it so that they couldn't actually return it.
Carol: Yeah. That's often the challenge. Like they make it very challenging to do that, probably because of the reason that you're talking about, it doesn't serve them for you to return the item. So for each of you what's, what are you excited about? What's coming up for you and your work? What's emerging?
Shelley: Well, I have roots in membership. So when I worked at an association, I was in the membership department. And before that I worked with students on a college campus. And so I've always been really interested in that concept of serving. At McKinley, over the past year, we've definitely developed more content and more resources. And I just can't help myself. I have to think from that membership perspective, even though we're a consulting firm, how could we take more knowledge that we're gathering at McKinley and translate it into something that truly is public access. Anyone can benefit from it. And we also have it ourselves to archive because knowledge management is really hard in a consulting firm. At least it's been hard for us. People are out doing really good things and how to capture that and to share it across the organization. It's something that we're very aware we're not good at. And our staff tell us we're not good at it. So so yeah, I would say that's the future. How to develop more than resources for the association community.
Carol: How about you Alanna?
Alanna: I'm really excited about the fact that McKinley's taken a lot of time over the past several months to take a look inside and figure out what can we do better to support our staff. We have - I mean, I'm biased - but we have a phenomenal staff. We really have some brilliant, passionate individuals who work for the firm. And we've changed over time and recognized that our structure and some of our systems like I was talking about previously, just aren't allowing our staff to do the best work and and, and fully use their, their potential. So we're doing a lot of internal work to better support our staff and highlight the incredible intellect that we have. So that really excites me.
Carol: Yeah. I mean, oftentimes, so people don't see that as particularly sexy and exciting, but it's so fundamental. And then Shelly, what you were talking about in terms of garnering those insights across multiple projects to be able to see that next level of what's not just particular to one project that you're working with one client, but what are we seeing across multiple clients? So that's, that's exciting and something, I think there'll be a really huge resource to the field. So thank you both. So, thanks. Thanks a lot for coming on. It was great to talk to you.
Shelley: Thank you, Carol.
Alanna: Thanks so much.
My passion is helping nonprofit organizations and associations have a greater mission impact.
Grace Social Sector Consulting, LLC, owns the copyright in and to all content in and transcripts of the Mission: Impact podcast, as well as the Mission: Impact blog with all rights reserved, including right of publicity.