This episode is the final part of the Culture Fit project that Carol recorded with her son-in-law Peter Cruz. In this episode, Carol, her cohost Peter Cruz, and their guest Dr. Gia Grier McGinnis discuss:
Dr. Gia Grier McGinnis is a senior leader with over 17 years of broad-ranging experience in program management, advocacy, and community outreach. She has a passion for public engagement in STEM, and currently serves as the Executive Director of the UMB CURE Scholars Program, a groundbreaking healthcare and STEM pipeline program for West Baltimore youth. Dr. Grier McGinnis is a Baltimore, Maryland native where she still resides with her family. She enjoys exploring urban green spaces and volunteering to promote mental health awareness.
Important Links and Resources:
Carol Hamilton: My guest today on Mission Impact is Dr. Gia Grier McGinnis. This is the last of the series of interviews I did in collaboration with my son-in-law Peter Cruz as part of our culture fit podcast project.
Mission Impact is the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I’m Carol Hamilton, your podcast host and nonprofit strategic planning consultant. On this podcast we explore how to make your organization more effective and innovative. We dig into how to build organizational cultures where your work in the world is aligned with how you work together as staff, board members and volunteers. All for this is for the purpose of creating greater mission impact.
Gia, Peter and I talk about the challenges young people of color face in seeing themselves in STEM fields given how historically – and currently – white male dominated the fields tend to be, how she found role models and mentors and has played that role for other, and how she sees the impacts of health disparities play out front and center in the work she does and how the news of police brutality impacts her students.
It has taken me a little while to get all these interviews for the culture fit project out so our conversation is from last year so some of the events we reference in terms of where we were in the pandemic reflect that.
Before we jump into the conversation I want to let you know about a new thing that I am doing. I am hosting the Nonprofit Leadership Roundtable every couple months. During the Roundtable, you get to talk with your peers, share an opportunity or challenge you are having at work and get some peer coaching on the topic. The Roundtable is free and I host it on Zoom. The next one will be Thursday April 28, 2022. You can register on the Eventbrite site. We will post a link from the mission impact website. It would be great to see you there.
Peter Cruz: Welcome to Culture Fit, the podcast where we do our best to answer your diversity, equity, and inclusion questions that will help you navigate the professional landscape, especially when you are not a culture fit. I am Peter Cruz.
Carol: And I’m Carol Hamilton.
Peter: How are you doing?
Carol: I am doing well, managed to run and grab a little bite for lunch. So that was good.
Peter: Yeah. It's needed. I think the only thing that I've been snacking on are these foods that are good for health. White cheddar puffs. They're like healthy healthy Cheetos Cheeto puffs. Those are the only things like since the heart attack and stroke that I can snack on.
Carol: My favorite has been dried mango. We are now buying in bulk from Costco.
Peter: So now that we've got the snack plugs out of the way, this week we have Gia Grier McGinnis. How are you doing here?
Gia Grier McGinnis: Great.
Peter: Great. For our listeners, can you provide us some context on your professional background, who you are, where you from?
Gia: So from Baltimore city originally, I've had two overarching themes to my career. One is that like public and community engagement, the other is always with health science or the environment. And sometimes those two things have play together and sometimes I've done them separately on the. Right now, I'm the executive director of a program called CURE Scholars at the university of Maryland Baltimore system and healthcare pipeline program for west Baltimore, middle and high school youth. I'm also really into mental health advocacy right now. I'm on the board of NAMI, Maryland. And I know Carol, from my days on the Baltimore GreenMap board, which is about giving access to young people in the community to green spaces around Baltimore.
Peter: Could you speak a little bit about this? The fellowship program that you work with. Could you elaborate a little more on that?
Gia: So CURE scholars started back in 2015 and really the idea is we're trying to generate the next generation of STEM and healthcare leaders for the society to work on health disputes. We actually recruit youth at sixth grade level and we stay with those youth all the way through high school. It's a multi-year program. They're all recruited from the same three west Baltimore middle schools. Very close to the University Maryland at Baltimore's campus which is intended to be good neighbors to the west Baltimore community. And we both provide them with STEM activities year round, but we also have a social work team that helps them with social emotional support and with any barriers that the families might have anything from food insecurity to unemployment. We consider ourselves a wraparound program.
Peter: Great. And, and this is more for, I guess, exposure or would this lead into like, I guess, internships in the future?
Gia: Certainly. At the early grades, a lot of it's about exposure. They do like STEM labs and three science areas. But as they get older we partner with Youth Works, which is Baltimore city summer jobs program. We actually serve as an employment site. For their summer, they do get paid to do their STEM work with us. Once they hit high school level we also have a team that works on college career readiness. The goal is to actually walk them into competitive STEM majors on college campuses, or for those that maybe don't feel like college is for them to explore careers that may require maybe two year degrees with something more technical.
Peter: And, and for that being that STEM is, and I think we've all experienced this like as, as women or people of color. But STEM is a very white male dominated space. What are, what do you feel like are some key areas that you yourself or the program and the fellowship Tried to address and I'm like holding on for, I guess, the code switching, the amount of code switching that might, may need to be done or, or simulation at a fairly young age.
Gia: Yeah. I mean, so really what we're trying to do is, get them to see themselves as scientists. Like you are a person of color. You can be a scientist and it's amazing how many scholars will expose them to say a dentist or expose them to say a psychiatrist. I didn't know, black people could be like, like it's tough. It's like, of course, but to them, it's like, oh, okay. Right. That's a career I could have too. And it, it really actually works as a spark, like. A role model that looks like them, which is what we try to do in the program, is exposed to career professionals and they go, okay, like maybe I'll be a genius or maybe I'll be a nurse. Because I see that the other thing we started doing this year is we did a whole week last week on mental health. Trying to get them to learn about self care, trying to get them to learn about, breaking the stigmas on. Like, you can take care of yourself. You can understand that as a person of color, you're carrying a lot of stress. we had yoga sessions. We had a speaker come and talk about black male wellness. We then had a separate session for ladies. really trying to get them to understand. Yeah, stem fields will be stressful. And how do you prepare yourself? You can't change others a lot of the time, but how do you help yourself cope and how do you navigate life in general against stresses that come at you?
Peter: Yeah. Cause those are things that we're all kind of, and it'd be like don't escape those things, right. Like what have you learned from working in this, in this field and doing, like, even facilitating or coordinating these types of things, whatever you learned insofar as your own professional experience. And I mean, I could only assume having to assimilate or coats, which are under like, cause. discovering new things and new perspectives as we become more of a progressive society. Yeah. what are some like new things that are tricks of the trade, but you have even. Oh, like, I have a hot moment, like, oh, wow. I've been doing this my whole life where I probably shouldn't have.
Gia: Yeah. it was interesting. like I said, I grew up in Baltimore city and I always just had a natural interest in the environment and nature before I had a label for those things. And eventually I go off to college and it's Predominantly White Institution and in the environmental studies major, I am the only black woman in all of my classes. And I don't say it was like a bro culture. It wasn't, I mean, it wasn't, it was just, it was a small liberal arts college. it was very, everyone's very chill and Hey, white, white, white very small. And it was a huge culture shock right. Coming from Baltimore city, going to what was on the Eastern shore, Maryland. A small way. But it was like, the black community on that campus did the whole, well, white kids sitting together at the cafeteria, we sat together and stayed together socially and so very early, you learn like, all right, you need support systems. like, every once in a while you see a person of color. Be by themselves. And it's like, eventually they drift to the car. It's like, yes. Right, right. You need, you need us, we need each other. we, that was something very early. It's like, find, find your people both intellectually, but also culturally if you need to. And then as I move through life, I think the environmental fields become a little bit more diverse than they used to be. Well, all that tiny bit, like ma'am, there are more campuses that have the major and things like that. And people talk more about climate change and things like that. But yeah, I mean, when I graduated from that university, I was the only black graduate in that major. But what I noticed was right behind me was another black female. Like she declared like right, right in the class behind me and. That was great to see. Right. So if one person does it right. Okay. It's cool. If one person does it, like, okay, maybe I can do it now. And so in subsequent years, they're a little bit more people going through that program.
Peter: Do you feel like, as you reflect on that time being that you were the first and only. Is it a burden to be that type of a role model? Like, did you feel like you were a role model, even though you were in your mid, late, early?
Gia: Actually I didn’t. And I think that's, you don't really, you're not thinking about it. You're thinking about your own experience. You're not thinking about like younger classmates or and I just moved in spaces that I wanted to, like, I was very active on that campus. I was in student government. Again, like one of the few ran people and that, I just, I did whatever I wanted to. I studied abroad. I did all these things and other students were like, oh, don't, you just want to be black student union. It's like, I want to do everything like I do all the things. But no, I never really saw myself as like chili then or anything like that.
Peter: And when you shifted from guess university to then the professional landscape, like did your college experience in like defaulting and trying to find and establish support systems being that you go into the professional landscape and that it may not necessarily be the case, especially if you look a certain way.
Gia: it's interesting. , I graduated from undergrad and then I went to Washington DC for an AmeriCorps year. it did, they now call it, they call it a gap year now I don't know what to do. I'm going to do it. AmeriCorps is what I called it. And I did, I was working for an environmental health children's mental health network and there was a black female. She's now the ED, but a black female in that office. Again, a role model for me. I call her every once in a while when I'm stuck. But what happened was that the program was really keyed into environmental justice. I actually found by the environmental justice community in DC there is a great community organizer named Diamond Smith. He was really active in South African divestment,but had started this black peace and justice group in DC. So I was doing it. And by miracle work with the children's grandmother, not that work doing environmental justice work, but al doing this peace and justice work with this really incredible leader. I found it. My community of organizers and people that were really committed to inclusion and really loved it. That was a year where I was just like soaking in all sorts of social justice, overwhelmed with it. And it was that time. And I remember it was like the occupation they're all these, like, this is kinda like early two thousands and like DCU is exploding with all the anti occupation stuff. I was like, knee-deep in that. And then over here, I was knee-deep in environmental justice and health stuff. We're kids. And it was like an overload of social justice. And it was a wonderful, wonderful year. But then I was like, I want to go back to school. then I went back and That's a university culture for a couple more years.
Peter: And in that time, did you feel like the university culture had changed at all?
Gia: this time I went off to a totally different campus. University of Michigan. Big huge school. But within that, I was in the natural, natural resources school, which again, had a very small community of people of color in the environmental justice program they had there. And again, like, Here's community again, right this time, our environmental justice group that we're doing like work in Detroit and Dearborn and our mentors kind of, teaching their classes. And so again like predominantly white culture, but finding this group of people that really cared about environmental justice and, and really, thinking in and, and finding a home.
Peter: from your having a lot of experience of being one of few, what are some things that you tried to instill in the CURE fellowship or scholarship fellowship?
Gia: The scholars. And out of school time program, it's also considered a, what they call pipeline program. it's walking the youth progressively into a career field. But yeah, I mean, it's all about raising confidence, giving them platforms to lead, giving them platforms to present to others. one of the activities they do at the end of the year, say. Then called the SIM expo, where they get to present to their family and their community about a science topic they've picked and worked on in spring semester. this is like their time to like, stand up and introduce themselves like when you go to poster sessions at conferences and you could just see like the ones that maybe start out in the beginning of the year, super shy by the time they hit the expert or like, saying their names, shaking hands, eye contact. They stand up a little taller, which, again, like you need to develop that confidence to be able to navigate what's going to come next. a lot of it's about wrapping around them and saying, okay, you can do this. And you're just as smart as any other kid out here.
Carol: Yeah. And I was talking to someone this morning who described those public speaking skills and all the things you're talking about, this. It's really leadership skills.
Peter: And also for, because so far we've been talking about like from the leadership, if you have control over a certain environment, which more often than not, we do not, but if you do. Establishing an environment where these young people, cause yes, they are building up these like hard skills throughout this process, but the soft skills that they're also and needs that they're being that are being addressed are acknowledgement and recognition, which are like the most vital things to not feel excluded.
Carol: Yeah. I heard you just continue to come back to the notion of finding, finding community. As a, as a safe space and a place to, I dunno, hang out, be yourself, not worried that not, be on as a place to rejuvenate that whole importance of wellness. And how do you build those skills and practices that you can keep, keep on keeping on.
Peter: For those young people as that warm handoff like they transition and progressed through the full, through the program is what is alumni engagement? Cause I think like, being a part, when you're a college student being a part of a fraternity sorority, or a club, like you like to go back to those people when you need to do that type of thing exist or, or is in the process of being.
Gia: what's interesting with this is because the program's only five years old, our oldest scholars are juniors and we were literally building the program as we go. And we'll have our first graduates next year, which is super exciting. And we're already thinking ahead, like, okay, they're going to be first year students on college campuses. What can we be doing? How can we get some of them, the thread back and maybe do near peer mentoring with the ones coming behind them because they would be the best mentors the program has eventually as they get older. And so we're definitely starting to think about that. As we look to our first graduates,
Peter: That's exciting to make it. Like, I can't wait. Like I'm sure they are as equally as excited about the prospect of the world opening back up so that they could stop mething very large-scale
Gia: like that it's been hard, you, like the, the scholars you don't want line learning has been tough. I definitely think, yeah, next year. Looking forward to seeing them in person.
Peter: we've been talking for a minute. I only have another one question. Carol, do you happen to have any additional questions or can I ask the classic Peter question?
Carol: I guess I was just thinking that, that this year, even though I obviously, for the program for everyone, it's been a bit of a tough year. And at the same time, it puts all of those issues that you've been working on front and center in terms of disparities, in terms of health equity, or lack of equity. Even right now, as we're looking at the vaccine, roll out how that's not happening in, in an equitable way in Maryland. I was wondering how you're using what's going on right now to work with students and have conversations about it?
Gia: Absolutely. We both provide them a little bit of clear information about COVID as it's a science program. Of course let's learn about neurology. But also, some of them have had COVID. Some of the families have had COVID. I had COVID so just also sometimes, we'll get family calls that say, We have COVID and okay, well here's here resources that the university has. Like, here's how I'm, here are things you can do. And so we've definitely had it hit home for people, but also trying to use it as a teachable moment for science and stem. it is a great time for public health right now. But yeah we've also had, Things with the pandemic just affect families, economically, just unemployment. our social work team helped develop an emergency fund. we have this fun that parents can tap if they need emergency electrical assistance or help someone buy an oven the other a couple months ago. whatever we can do, and of course it was all a very quick pivot, right? we're, everything was a pivot, The pandemic hit and just all of a sudden we had all these new issues and al exacerbated issues amongst our network. And we really had to think about, okay, how do we continue to Pratt support virtually safely? getting people resources. yeah, it's been a really challenging year and then I'm looking forward to the herd immunity or the vaccine distribution pushing out.
Peter: Well, I'm about what we're first firstly, glad that you're doing well. I think the last question that we have is having experienced what you've had in the entire tidy of 2020. Also actually let me ask this question first. We, we address the pandemic, but In regards to the social unrest resurgence of black lives matter that impacted the young people that you serve and also you as a person.
Gia: Yeah. first of all, say this community was deeply impacted by. 2015, it's the protests in Baltimore that went through west Baltimore, it's almost like Freddie Gray all over again for these communities. And our scholars, they read the news. They're very up to speed on what's happening. Some of them express concerns for their own safety of traveling out in space as a person of color because they saw what was happening on the news and they're just like, should I even be going outside now? We brought in a speaker for them, so we could talk through after George , we did a social justice town hall around that, just to get them to talk about that and unpack that. But absolutely these young people are very aware about what's happening around them and their place in the world. And what does that mean for them and trying to figure that out.
Peter: Yeah. Cause it's like, it's one of those things where of course they can see the positive and then you get like, oh, I could potentially replicate that. But that's through my own, I guess, effort and like sticktoitiveness, but things like Freddie Gray, George Floyd, Breonna Taylor, like those things can just happen without my knowledge. But also I could see myself with them as well. now then that transitioned, like, because you're building, we are building these habits as a society. Also your program, your. What are some things that you are looking forward to in the near future or, 2021 and beyond in regards to the program, societally, how the mental health of these young people.
Gia: Definitely looking forward to the end of the pandemic, but also through all the struggles of the pandemic, we've actually done some things that are a little innovative, like things that we never would have normally done had it not been for the pandemic. certain types of programming that we've never done before. All the things we're doing online are pretty neat. And so there's also this sense of, Do we go right back to the way we were or do we hybridize and go, actually that was pretty cool. What we did there, there and there. I also look forward to thinking more about, okay, what does crew styles look like with our curriculum post pandemic? Like, we used to have monsters. Huge events like with hundreds of people. are we still doing that? do we, do we figure out a different way to solve it or maybe we can do that, you know? I think it's actually exciting like this whole year of like, do you ever think differently? I think it has opened the door to be like, okay, maybe moving forward, we do do some things differently. it's actually pretty exciting.
Peter: Yeah. I mean, yeah, there's, we're at this intersection of like potential and like having been through so much. it's like, it's very exciting to actually like, be in the midst of history, if that makes sense. But yeah You don't want to hold up more of your time, I think. thank you so much for joining us. We truly appreciate it. And maybe we'll have you on after the graduation and see how that
Gia: oh, absolutely.
Carol: Well, thank you so much and thank you for all the work you've done.
Peter: Again, thank you to Gia. That was a great conversation and a lot of great insight on her work and her as a person and the journey that she's been on. I think some of the things that really stood out to me is the importance, like you mentioned, of community Wherever you go. It's important to have that support system and knowing that there are people who are going through the same journey as you who have the same concerns is always comforting in a very real way. When you go into professional spaces that you are truly the minority, she's another person who is one and only that it is very intimidating and scary. Kind of, for me at a younger age, I would probably avoid those spaces. Yeah, so, the importance of community and being recognized and acknowledged as a person, as a being, as, as someone who is different, because I think most spaces want to be like, oh, we're all family here. It's like, nah, we're all different. And that's okay.
Carol: Yeah. And I think when we pulled together our tagline. Podcasts and, and name. And when I was listening to that again, I'm thinking, oh God, I hope people don't think that we're kind of, advocating that people have to, be a culture fit or have to assimilate or have to take on these attributes. It's more a recognition that that's the reality. And a lot of people are navigating and Yeah. just that, that just acknowledging that reality. And how people have to manage those to survive and thrive.
Peter: It’s really like a spotlight on the struggle that we all go through. The mental gymnastics that we all have to play as someone who. Isn't part of the majority. And I think as we go and have more conversations, different people will have a couple of episodes where it's just us and talking about our experience and juggling all that. Yeah, the importance to, for stem exposure. And we're doing the importance for, I guess, The emotional and, and mental baggage that we have. Like we're exposing everyone to that. These are all very real things. And what you're going through is also just as real.
Carol: Yeah, absolutely. In that support of a, of a group of folks going through it together to make it just a little bit easier.
Peter: Sure. All right. So. For us please send those over to email@example.com. And we will see you at, yeah, we'll see you when we see you.
Carol: Thanks for listening. Bye bye.
Peter and Carol: Bye.
Carol: Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Gia, her full bio, the transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes. I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as April Koester of 100 Ninjas for her production support. If you enjoyed this episode, please share it on your favorite social media platform and tag us. We appreciate you helping us get the word out. Until next time!
Brief discussion of attempted murder from 26:27 until 26:38
In episode 43 of Mission: Impact, Carol and her guest, Travis Johnson discuss:
Travis Johnson is the host of the Nonprofit Architect Podcast. Travis shares his perspective as the former Vice President of Books by Vets; a board member at the S.H.I.N.E. foundation; he’s donated over $30,000; volunteered over 1,500 hours; raised more than $500,000; helped start 6 nonprofits; event coordinator; and published author.
Travis is currently serving as an active-duty officer in the United States Navy, married with two children, and on move #50. His humble beginnings include 36 moves before graduating high school at 17, 6 states, 5 foster homes, and surviving 2 murder attempts. Although this was very rough, there was always a person, group, or church willing to help him and his family. Now that he’s in a position to give back, he’s made it his mission to “Help the Helpers”.
Important Links and Resources:
Carol Hamilton: My guest today on Mission Impact is Travis Johnson. Travis and I talk about why Travis thinks every nonprofit should have a podcast, the benefits of podcasting, and how podcasting can help your overall social media strategy. Welcome to Mission Impact, the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I am Carol Hamilton, your podcast host and nonprofit strategic planning consultant.
Welcome Travis. Welcome to the podcast.
Travis Johnson: Hey, thanks for having me, Carol.
Carol: So I'd like to start each conversation with a question around what motivates folks. So, what drew you to the work that you're doing now? What would you say motivates you and what would you describe as your why?
Travis: I have a why, and I just had this conversation right before we got on about a mutual friend of mine and this other guy, he's like, why are you doing all this stuff? And he replied because I'm allergic to being poor is like, why I'm doing so many things. That's not my why, but I thought it was a hilarious way to put that in context. But we're talking about the show that I had with the nonprofit architect podcast when I was growing. We had a lot of help and we needed a lot of help. I went through 36 moves, 12 schools, six states, five foster homes, and survived two murder attempts all before graduating high school at 17. And that means that we needed a lot of help, whether it was from individuals, churches, social services, or nonprofit organizations. You have a lot of credit to all the people that helped our family grow up there, the reason that we stayed sheltered close at the fed, and now that I'm in a place where I'm not in that scarcity of that survival mode, I'm able to give back. And I found out a way to be part of the community and being part of the nonprofit community, served on a couple of boards, donated a bunch of hours, and a bunch of money helped start a few nonprofits. And then I got stationed overseas in the kingdom of Bahrain. And I was like, how am I supposed to keep doing all this fun nonprofit work? And someone's like, well, you really have that podcast voice. You could probably connect and talk about some of this stuff. And I was like, Ooh, that would be cool. And, look through all the different podcasts that are out there. And there were some great conversations, but when I really didn't find that the top tier show was, was it really a show, like how do you set up a board? How do you raise money? How do you hold events? All these different things that apply to the nonprofit world. So I set out to create the premiere, how to podcasts for nonprofits. And we came up with the nonprofit architect podcast, helping build stronger nonprofits. And I view it as my mission to help health.
Carol: Well, I love that, that catchphrase. I was just looking at your website and saw that it helps the helpers, because I've used that phrase myself, that when I'm working with organizations, I like to work with people who are helping other people. And so I'm like many, many lines back in the chain of the helpers. But going back to that Fred Rogers, look, look for the helpers that, that really, When I'm wondering, what, what am I doing here all day? And I, that really helps me come back to center and think, it's, it's contributing to that, that entire ecosystem of folks who are doing all sorts of things to contribute to a better world. taking care of people day to day, all of that, all of the above. So I love that motivation. It certainly rings true for me.
Travis: Oh, absolutely. There's so many people out there doing, just going to work, helping their neighbors, helping the environment, helping animals. And if I, I can't help all of them, but if I can help them do what they're doing better, put a little bit more money in their pocket, help them understand their organization a little bit better, get a bit more focused. So they're able to deliver those services more efficiently, more effectively, and with less stress. All in.
Carol: Absolutely. Absolutely. So one of the things that in addition to the podcast that you host yourself focusing on, how do you really think that nonprofits themselves should have their own podcasts? Can you, can you tell me a little bit more about that and why, why you think that?
Travis: And we can fill up a couple of hours talking about it if you want it to. First off I fell in love with podcasting while I was deployed. It is just such an easy medium to deal with. It's easy to get started. It's free to get started. If you've got a smartphone, you've got all the equipment you need to get started. And even I have production services and all that stuff, but even if you don't use me, like just getting started and falling in love with the process, that's, that's the way to go. Everyone that I talk to, everyone that I interview, everyone that I'm a guest on their show. I get to learn something. And if I'm the host, I get to ask all the cool questions that I want answered when you're in the nonprofit space, there's all these other organizations doing something similar to what you're doing, right. They're helping the same group of people. Maybe they're helping the same type of animals and maybe you're doing it differently. But what it does is. You're promoting the stuff that you're doing in your area, right in your local area. And there's people that are going to be listening and they're going to be like, this is really cool. I want to know how I can contribute. And it might be giving your organization money directly, or it might be connecting with an organization in their area that they didn't know is there. And they can now help out. The same thing that you want to help, maybe not your organization. It helps you build this huge, massive contact list. Every interview that you do, they're also sharing. So you guys are both getting the chance to leverage each other's network, all the audience that you've built, all the audience that they've built, you get to, You lend some of your credibility and some of your audience to them as an organization, and then all the people, because they're going to share the episode, all the people in their sphere of influence, they're going to hear about you. And it's such a fantastic way to grow your audience, to connect, to do better things on the personal. you go to a school, you go to college, you learn life experiences. Maybe you get into reading and maybe you listen to podcasts. Like you're listening to right now and they're going to teach you something. But when you start interviewing people, it's like having your own private masterclass with the experts. I got the opportunity to interview Asha Curran from Giving Tuesday, and learned a ton. Interviewed Alan Stein Jr. From raising your game. He's done leadership work with the late great Kobe Bryant, LeBron James, Steph Curry, Kevin Durant, and he gets to speak about leadership on the show. I got to interview Bob Burg, author of the Go-Giver series. It was just a fantastic man. I love his five principles for stratospheric success. And I got to interview Steve Sims. This is someone that does world-class events for millionaires and billionaires. He hosts, Sir Elton John's. Carpet Oscar party every year. And I asked him, I was like, what's the difference between the way for-profit businesses do events and the way that nonprofit businesses, like I got to ask him personally, instead of having to spend like $30,000 for his coaching, I get to bring them on my show. He gets to leverage my platform and I get to ask him for whatever the heck I wanted to. But if you're in the nonprofit space, And you're trying to get something accomplished, especially if it requires legislation, you can interview every single politician, every city council member, the mayor, the Senator, the Congressman state, and the federal level, the governor, you get to get them on your show on a record, talking about the thing that you both care about. Best part about it is when this comes up in Congress or for a vote or they're getting the committees ready. They're going to say this stuff, who do we know that's an expert, and they're gonna remember being on your show and you're going to get brought into the conversation to have that direct ability to affect the change that you want to see in the world with the people that can make it happen. It's such a fantastic way to leverage and do everything you want to do as a nonprofit, but that's not even the biggest part of this Carol. It's the big difference between a website people go to all the time, day after day, week after week, month after month and a website. Yeah. People only go through one time. The biggest difference between the two is new content. When you look at news, sports, social media, whatever it is, there's new stuff every day. And when you look at the vast majority of non-profit websites, it looks like a digital pain, but this is who we are. This is what we do. Here's our founding story. And that's great. And there's a sure, some donation plugin there so people can give you money, but they've got no reason to come back to your website. Unless you've created new content and reasons for, for doing that. So by adding a podcast or a blog or a blog or a YouTube channel to your page and creating that new content, all of a sudden people are coming to your page for other reasons. And realizing that the thing they care about is the thing that you care about and they can provide money directly to the cause of the thing that they care about. Because they found you through some other method and what a fantastic way to get people into your circle and to create real value for them, the person that large, the potential donor, the potential volunteer is by coming directly to you because of something that you've created.
Carol: Yeah, that's awesome. I wanted to follow up on a couple of different things you've talked about there. First is I just totally resonate with the idea that the podcast actually is a learning mechanism because I, when I started mine or even actually way before I started it, because, well, I won't admit how long it took me to get started. But when I first had the idea, I was sitting at a conference and listening to. A number of experts, consultants. Who've been in the field for a long time and were thinking about their legacy. And I thought, oh, wouldn't, I want to follow up with these people having kind of one-on-one informational interviews. And I thought, well, Wouldn't it be cool if I just shared that, if I just had the conversation recorded and then shared it with other people and, and that was the springboard for the, the podcasts that my podcast of yeah, exactly. That I could say, talk to interesting people. I'd be doing that anyway. The difference is I hit record and I work with some of them, do a little bit of editing and add some music and stuff, but beyond that, it's pretty simple. Right. It's what you would do in a virtual coffee anyway. And yet it can be valuable to a whole other group of people. So I love, yeah, so, it could be Just that, that, that instance of learning and continued growth. I think too often folks in organizations think about any content that they're creating a blog post, possibly a pocket. As, just as a way to get their message out, but all of those other benefits of the multiplying networks that you're talking about, the potential for relationship building. Having, as you said, your own private masterclass with really prominent people, all is beneficial. And, and for me, when I was doing my worst case scenario, What if no one listens to this podcast, I still could list all of those things as benefits. And luckily there are plenty of people listening. So thank you to all of them, all the folks who are listening. But I could list all of those benefits from the get-go even if, if my worst fear were to have.
Travis: You have nobody listened. Nobody showed up, the really cool part about it is, a lot of organizations have a problem with things like, what am I gonna post on social media? Like, what am I going to, I don't even know what to put out there today. If you do something like an interview show, thank you Carol, for being my guest yesterday. And I'm your guest today. Thank you so much. If Carol asked me 10 questions and I provided 10 answers. That's all the content you need to have a morning in an afternoon post each and every week. Right? So if you interview me, it’s January 6th. I don't know when this is going to be published. Let's just say it's next week. Carol asked me 10 questions, using a program that's free called headliner. And you can take a few minute clips out of there. Her question and my answer. And if you have 10 questions and answers, you have a morning, Monday morning and Monday afternoon, Tuesday morning and Tuesday afternoon or Wednesday morning or Wednesday afternoon for the whole week, from just a single conversation, you don't have to figure out what you're going to post. You just have to repurpose what you've created and all of a sudden that workload goes away. If you have a company doing the backend stuff for you, they create them all for you. And they can even schedule them out. So you don't have to even do anything. You just record the episode, you give it to the team and they do all the work.
Carol: I think that's another thing that people forget is the number of ways that you can repurpose. One thing that you've created. So you've talked about a lot of the benefits that organizations can see from doing a podcast from, the learning aspect of connecting with other people, networking with other potential partners highlighting all the interesting things. Obviously you can just interview people within, inside your organization and help highlight their expertise. Multiplying networks, having, having people they'll share you share you got to borrow people's audiences are stepping into their audiences and building relationships in that repurposing. What are some of the things that you see gets in the way of folks getting started? Because it might, it might seem intimidating to do a pilot.
Travis: It can be. And I'm sure when you started your show, I mean, you feel like there's a thousand things you got to figure out before you surgery. You're like, oh, what am I going to record this thing? When do I have the time? And who's going to do the production, can I do the production? Can I do all these things? What equipment do I need? What do I host it on? Can I change it? What am I going to name it? Like it can be. It can be a lot to be successful in this stuff. The main thing you need to do is say what your show is about and tell people how often you're going to do it. And if you keep the program on target about what it's going to be about, and you publish, when you say you're going to publish that builds credibility and authority and reliability. So I said, I'm going to do a weekly show, and I've done a weekly show each and every week I publish. And people come flocking in. They know that it might be providing the steps they need to be successful. So I've said what I'm going to do. And then I do it, which is great. If you look out there, there's all sorts of different production, quality levels. There's people on their phone on anchor, just chatting for a few minutes and then they call it good. A guy named Russell Brunson. Who's the co-founder of click funnels. Did this as a marketing podcast. He got in his car every morning, recorded on his phone on the way to work at 10. And it got to the parking lot and he hit publish and just let it go. He did this for like 400 episodes. He's gotten millions upon millions upon millions of downloads. No intro music, no outro music, no production quality whatsoever. He had quality conversations with himself and publishing. And allowed him to have this huge platform with millions of downloads. You don't have to get all crazy with it. You can write, you're going to get the Joe Rogan setup and he's got people setting up the sound and he's got the crazy microphone and he's got headphones and mixers and all these things. And they do it in a sound booth and a sound room, and then they take it and they put all this production value into it, make the sound, sound great, and all these things. And you can do that, but you don't have to do that. I didn't start with this fancy microphone. I started with the equipment that I have and started having good conversations and came from it from a curious point of view. And that's all that was needed. To start going to start showing up to have the audience grow and to provide value. It doesn't have to be crazy. People are like, well, we already do so much in the nonprofit. When are we going to have the time? Hey, I get it. But if you have someone dedicated to doing the interview, One day a month in the morning, lunchtime afternoon, evening, they sit down and record all the episodes for the month. They don't have to be crazy. not doing a Joe Rogan three hour long marathon. There's nothing wrong with his show, but some people just don't have the time and I don't blame them. Right. But you can say I'm going to do 10, 15, 20 minute episodes. And if you're going to do an interview, you set them all up on the same day. You do them back to back to back and. Yeah, two hours worth of work, record six interviews, and you've got six weeks worth of material. If you have a team that's doing the production, you give it over to them, they publish it, they edit it and they do all those things. So as long as you have the time to record, which is a two hour block, Sometime during the month, you've got your time set aside. So it's really easy to do. It can be free to start. If you use your cell phone, an anchor, you can buy the equivalent when you decide, you know what? We really like this thing because we want to improve the sound quality. People understand that you might not be the best interviewer when you start. I don't think I was the best interviewer when I started Carol. Were you the best interviewer?
Carol: No. I mean, I think that's been one of the, talk about learning from others, but you just, you also get better at this. Right. You get, you get more comfortable. It's not as anxiety producing as it might've been at the beginning. So yeah, you definitely get better and, and right. If there are lots of different options, you can do like the person that you mentioned, you're just doing a solo show short. Some thoughts on your own. You don't have to be interviewing other people. You can mix it up. Right. So, occasionally I'll do a solo episode. I mostly do interviews, but occasionally I'll, I'll throw one of those in a couple, couple of episodes ago. I did a best-of which was an interesting one because I found that it actually took more work than doing a simple interview, but it was a lot of fun too.
Travis: Oh, it's there. There's no, there's no rules, right? So you can have these as long or as short as you want them. There's there's people that do flash briefing. On Google or Alexa or Siri or whatever you have that are between two and 10 minutes. It doesn't have to be crazy long. It doesn't have to be all consuming. I posted a solo show on the fifth. That is like three quick tips, three reasons. I think every podcast needs their own website. And it's really quick. I go through the three tips, a program or something that's going to add value to the podcaster. There's three and a half minutes. What would he do? People are like, well, I just don't like the camera, I guess what? I didn't like the camera when I started. I like it now because with the right filters, I look, I mean, I'll look good. Like let's not pretend here. I'm joking. Of course. I don't know. I'm not that high on myself, but you can turn the camera off and just record audio. You can do this in your slippers and housecoat. Nobody cares. I've got a show on the veteran podcast. As a gal who talks about mule, military sexual trauma, and she's still active duty military. So all of her stuff, she's never shown her face. She's getting the word out there, talking about the thing that's important to her, but she's doing it anonymously. Like we don't know who it is. And she's able to do that because of the technology that we have. She interviews her camera and stays off the whole time and she gets the. Content that she needs to put out on episode and she's able to speak her mind and do her things and remain anonymous. You don't have to do video. You can do just audio only and put out great content. And why wouldn't you, but you can do it a couple of ways. You can do it solo. You can do an interview show like Carol's doing, let's be honest. It's probably the best. Like Carol doesn't have to do any work. She just asks a couple of questions. Is that guy in the hot seat or of the guest that does all the work, right? Carol's like, oh, tell me about this. And I talk for 20 minutes and he's like, this is great. Like, I don't have to do any work. You can do a co-hosted show. There's one like diapers and deployments. It's a co-hosted show. Two people, one was active duty, one was a military spouse. Talk about who had it worse. And then they bring on guests for part of the episode. There's people that do panel discussions, where the host is the guy and they asking, five, six people what they think about a certain topic. There's all sorts of different ways to do this. And the best part about. As you can change it. If you don't like the name of your podcast, you can change it in a couple of months. You don't like your podcast, or you can change in a couple of months, get in a fight with your co-host. You can do a solo show. You don't like doing it. Let alone starting the interview show. You can change it however you want to do it. But the whole thing. Is to just start. Most people that do start, they get about 10 episodes in and they're like, I don't have a million downloads yet. A fun fact, no one did. Right. Unless you're doing like… NFTs right now, I saw a guy's show. This was increasing by hundreds of thousands every day. Because of the new hot NFT space, but most people, 99.9999997% are not going to have that return. You have to come through, you have to do it on a regular basis, whether that's daily, weekly, monthly by way. Even if you did one a month, you would still have 12 pieces of content that you created. I recommend a weekly. Because think about Netflix when they binge like people get in, they want to listen to something. And if you produce one piece of content, it takes you 30 days to get your next piece. They're already on to some other show they've already forgotten about you. I definitely recommend at least one a week, but there's so many different ways to do this, but if you wait to make all the decisions or slog through all the possibilities, you'll never start. And if you do start, you want to commit to making 25 episodes. There's something like 2.5 million podcasts that are published right now. But 2.1 million of them haven't produced more than 10 episodes. So the people that are going to come on and be dedicated to the thing like Carol and myself, We're already in the top 20%, just because we have more than 10 episodes. I don't know where you're at in the standings and it doesn't really matter, but like I'm in the top 5% of podcasts in the world and I do a nonprofit show. Our audience just really isn't that big, but because then I'm showing up every week we can bring in week out bringing and providing value, valuable guests. You will be able to hear my show with Carol soon, probably in a few months, I've had a lot stacked up, but. If you do this and you stick with it and you stick to whatever your mission is, like, it's gonna pay off. And it's just so much fun thinking. Am I right Carol?
Carol: Yeah, it totally is. I have been having great fun. It's a great way to connect with people and, and yeah, I think that's really important to just have people. Go into it, thinking this is for the long haul. This isn't a short, this is not an easy short return thing. It's a quick thing that builds over time. And I've heard of, I've seen a lot of podcast spaces where they're like, just, just ignore the downloads. Don't even pay any attention to them. Just keep doing your thing, keep showing up. And then as you say, like try not to overcomplicate it. And that could be challenging in the nonprofit sector because it's not usually just one person making a decision. It's many people being involved. But. You know that you can just get started with as, as simple as set up as possible. Not, getting all involved with complicated equipment at the beginning are all good places, just that, what's, what's the what's good enough. Get it out there.
Travis: Oh, all this stuff builds over time. Especially if you’ve got a board. Money's tight, completely understood. Go with the free option to start with your phone, whatever earphones you have that have a mic on them and download the Anchor app. There's a couple. I'm not affiliated with Anchor. There's a couple of free apps that have a podcast hosting app that you can do it for free and get. Start creating content for your page and give people a reason to come back to your website over and over and over again. Don't just rely on outbound traffic, outbound, social media, direct mail. Don't just rely on those things. Give them a reason to come find you. Wouldn't you rather have volunteers showing up in your email and donors contacting you than having you have to contact all of them. Find a reason to create content. So they come to you.
Carol: So I'd love to finish every episode with a game where I play, where I ask one random icebreaker question that I pulled somewhat randomly out of a box. So I've got three sitting here. What would you say is something that surprises people when they first hear it about.
Travis: I mean, if, if it comes up in conversation, the murder attempts are usually pretty high in the list. Like, what did you do that people tried to kill you? It usually comes out. If I'm on video, I've got all this great stuff behind me. People are like, Ooh, what's that? Like, it was this thing. Like, you've got a Rubik's cube over there. Can you sell all of that? I had a guest stop, like in the middle of our thing, make me grab the cube and mix it. I can solve it. Any three by three of your weeks, Q in under a minute. So they're like, I have someone like, I want to see this Kenny be like, I've never seen it done in real life before, I've got my wings up here. I've got my sign that lights up. I've got the kingdom of Bahrain. I've got some awards from the Navy. Like this is from a war hammer from the veteran podcasts awards. All sorts of different things. People like you're so young, you've been in the military. How long have you just turned 40? They're like, holy cow, like I have no idea. Like how long have you been podcasting for this long? Like, have you had any success? I was like, well, four months after starting, I was number four in the U S and they're like, what? Like, I don't know. I don't know what it is about me or my life or what happens, but like, I've dodged death like six or eight times that I can remember that I can directly remember what happened and then not dying, obviously. I've been to all 50 states. I've been to 12 countries. I've got friends all over the world, especially I started meeting a lot of people doing the podcast and game, but if you're listening to this and you want to reach out to me, please do. But like, People in your area, meet him online, meet him for coffee, go meet people who will be so surprised to see all the amazing things that are right in your neck of the woods that you just never know. Because he never asked the question.
Carol: Exactly. Exactly. So, what are you excited about? What's coming up for you next?
Travis: Oh, let me tell you, let me tell you Carol. I know I told you yesterday cause you're on my show, but like we have created. The ultimate and complete podcast guide, which is available on the website or whatever, but we've taken that thing and we've created a course and you're like, no, there's a bunch of podcasters with courses right now.
We are the only course it's being revoked. Even professional podcasters get tongue tied every now and again. We're the only professional podcast group that has created a course that's going to be available at the college level that is being reviewed right now at Forbes business school. At the University of Arizona, you're gonna be able to take my college course and get college. For podcasting here, hopefully within the next like four or five weeks, it will be available online as the only professional podcast, or to have an actual course where you get college credit, which is just really, really, really amazing. anyone that's in business communications, journalism, marketing, entrepreneurship, the possibilities are endless, and you have the ability to get college credit from a podcast course. Come on. Who wouldn't take that? And why wouldn't you? That's exciting. And my official Navy retirement is March 1st, so I'm less than two months from retiring after a career of over 21 years.
Carol: Congratulations. And I think yeah, I am also stacked up with interviews, so this probably will be coming out just about that time. You'll be officially retired when this is published. So thank you. Thank you so much. It was great having this conversation and I hope. This inspires a couple of new non-profit related organizations to get into the podcast and game and, and share their wisdom, share their, their networks and get connected with people. So thank you so much.
Travis: Hey, thanks, Carol. And anyone listening hop on over to nonprofit architect.org. There's a tab in there. That's got all my stuff, but we also have the non-profit podcast network. We've got 15 shows: my show and Carol’s show, and a bunch of other shows that talk through all the things that go on in the nonprofit world and nonprofit game. Maybe you like my show, maybe you don't, but you're going to find something that you do like that does resonate with you at nonprofitarchitect.org. Thank you so much again, and thank you, Carol, for having me on. Thank you.
Carol: Thank you.
I am taking away several things from our conversation. The first is the versatility of the podcasting medium and the hidden benefits – I have certainly experienced what Travis talked about in terms of giving me a way to access many people, their expertise and perspective. I learn so much from each guest and each conversation. And he also makes a good point – that you don’t have to make it complicated to start. You can start with a smartphone. You also learn as you go and get better at interviewing, at spotting an interesting quote to pull out. One thing to remember with this particular marketing channel – it is a slow burn and takes a while to build an audience. It’s a long game, not a quick win. Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Travis, their background and bio, the full transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes. I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as April Koester of 100 Ninjas for her production support. We want to hear from you! Take a minute to give us feedback or ask a question at missionimpactpodcast.com/feedback. Until next time!
My passion is helping nonprofit organizations and associations have a greater mission impact.
Grace Social Sector Consulting, LLC, owns the copyright in and to all content in and transcripts of the Mission: Impact podcast, as well as the Mission: Impact blog with all rights reserved, including right of publicity.