In episode 57 of Mission: Impact, Carol and her guest, Betina Pflug (Beh-tee-nuh Flug) discuss:
Betina Pflug is an executive and life coach with over 25 years of experience in entrepreneurship, relational intelligence, strategic decision-making, nonprofits, facilitation & training, marketing, and CRM. Her international experience enables her to share best practices from a different perspective and allows her to communicate in several languages, such as Portuguese, German, Spanish, and English. With a personal motto of "leave every place you go, better than you found" and her organizational skills, Betina identifies problems and dreams up actionable solutions.
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Carol Hamilton: My guest today on Mission Impact is Betina Pflug.
Betina and I talk about relational intelligence. What it is, how it is different from emotional intelligence, why it is important to team development, and how it can help teams work more effectively together.
Mission Impact is the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I am Carol Hamilton, your podcast host and nonprofit strategic planning consultant.
Welcome Betina. Welcome to Mission Impact.
Betina Pflug: Thank you so much for inviting me to be here, Carol.
Carol: So I like to start each conversation with what drew you to the work that you're doing. What motivates you and what would you describe as your “why”?
Betina: My big “why” started in Brazil. I was rescuing dogs. A lot of times I always saw poor dogs on the street, took them home. I said, one time I need to help something. In a different way instead of just doing individual docs, why don't I go to a non-profit and try to help them with many. So I started doing research of what shelters were around in my area. And I started volunteering with them after a while I became the volunteer coordinator for the organization. And at the same time I was running a marketing agency and learning a lot how to generate new leads, marketing big corporations. And I said, you know what? I'm gonna use my knowledge to help nonprofits. So I started every Friday working pro bono, applying everything I learned in my agency to the nonprofit world. And then one, after another nonprofit, it started inviting me to revisit their fundraising strategy. And I love doing this more than my regular work. So when I moved here to the United States, I had a chance to start from scratch my career. I said, why not work a hundred percent with nonprofits? I love this. It's much better than working for profits. So I hired a coach to help me out, to migrate and be able to work a hundred percent with nonprofits. That's why that's when I started working with Salesforce, implementing Salesforce for nonprofits, and I never stopped. Now. I'm coaching nonprofit professionals. I'm doing a lot of new initiatives with nonprofits, but always with my heart on my work.
Carol: Excellent. Excellent. And yes, part of that shift has been focusing on relational intelligence. So can you first just describe what that is?
Betina: First off, why I came up with this topic and why it is so important after helping several nonprofits meals on wheels, I can name it, chase the music, a lot of nonprofits. I noticed that the biggest challenge inside the nonprofits is the lack of professionals, they don't have as many people as they wish to execute all the ideas. So people are wearing different hats. And sometimes a person who's running the volunteers needs to go and manage an event and needs to work on the fundraising strategy as well. So they need to be very flexible and for an executive director to be able to delegate things for their team, she needs to understand what I'm telling her, because the majority of the S reces are females. So this executive director needs to understand the native talents that each employee has, so they can take the best out of them and understanding and having a self-assessment tool and understanding about what are the talents that each employee, each person on their intelligence help on communication help on taking the best out of each professional that you guys have. That's why I was looking for a self-assessment tool and a training that was easy to implement, and it won't be something complicated that they will have the wish to take this even to their own personal life. So that's the self-assessment tool I'm using. It's called try its
Carol: How would you say that relational intelligence is different from emotional intelligence?
Betina: First of all, I'd like to compare relational intelligence to artificial intelligence. So we are in a big era of technology. We need to really improve our skills on interacting with devices in the future. We will be doing fundraising using Alexas and refrigerators because we're gonna have internet all over our house. So artificial intelligence plays an important role in the organizations right now, and we play an important role even in the future, but not even, not only artificial intelligence is important, but people really need to understand how to relate with each other. And I can give you an example. Sometimes kids go out for a program and they have internet over there. Whenever the internet stops working, they stop talking. They only know how to communicate using their smartphones gladly. We are from a different generation and the majority of the professionals working on nonprofits right now. We're in a place where they haven't had devices. We used devices so much at that time, so they knew how to relate with each other, but we were losing this capability when COVID hit. We were at home working remotely and we lost a little bit of this touch on how to relate with each other. So relearning, how to relate, how to learn for example, Gestures postures and how people react with your information, learning how to express yourself with words, not only texting or sending emails, plays an important role inside the organizations. Right now, answer your question. What's the difference between relational intelligence and emotional intelligence? When we talk about emotional intelligence is understanding how you're. And how others are feeling relational intelligence is understanding what are your skills? How do you like to communicate and how do other people like to receive information and how do they communicate such different perspectives? That's what we're talking about when we mention relational intelligence.
Carol: Yeah. There are a number of different things that I wanna follow up on there. Just your, your story about younger generations and. just getting so used to communicating only through devices or then going to online school. And of course we're doing this via a screen. Excuse me. And just thinking, just last week was the first time for me to be back in a room with a group of people facilitating a meeting. I hadn't done that since 2019. And I know a lot of people who are at a big conference of folks who work with associations this week and the posts on LinkedIn about, people have grown back their legs and this whole. Seeing people beyond just, the top half talking head piece. So I think being able to navigate in both contexts is really important. But yeah, figuring out how to work together as a team with which you work well with communication styles, all those, all those things are really critical and important. Can you say a little bit more about the framework and how you work and how you use that with teams?
Betina: Yes. First of all, I think it's important to touch a little bit about behavior evolution in organizations. In the past, we were very used to obedience to rules and authorities. We rarely listened to each other and differences were punished. Everyone had to be equal. Technical activities were more common and logical intelligence was the most important thing. So if you have a high IQ, you will be able to be hired. In our present moment, what's happening, Carol. We still obey. We respect who rules. And sometimes now we listen to each other. Different. Sometimes we are punished as we can see big movements like black lives matter. And we still have a transition between this respect between differences. Polarization and re rejection. We have a lot of that in politics and in problems that are coming up in technical and relational activities, starting to race and emotional intelligence is super important in our present moment. But what we see in the future that's gonna happen inside an organization is that people will start breaking rules. They're gonna have more respect for each other and more freedom. You can see this in some environments already. The difference will be included. We are gonna respect everyone's rights. We will really listen to people. Diversity will be accepted. Each one can have their place and relational activities will be the main thing inside organizations and relational intelligence will play an important role. That's what I see the difference between the organizations and that's why it's super important for us to start learning how to use relational intelligence in our lives.
Carol: Yeah. I mean, I definitely see those changes as we start to. I think there's been, it's been a long time coming of questioning hierarchies, how to that top down way of managing, I'm just gonna tell you what to do. I'm not asking you to bring your thoughts to the table. And I think in some arenas, that's still very much the mindset. And I feel like the whole great resignation, with folks just walking off of jobs and not feeling like their managers or their organizations, their companies really were. Caring about them as individuals, especially as we were really confronting, some, some existential crises in, in COVID as people are, literally having to face dangers to their, their health and safety as they work and, and then shifting towards the more egalitarian flexible changing rules I feel like there's some organizations that are moving towards that. And a lot that are still resisting it really, really, very much. And with the whole, everybody has to go back to the office three days a week, or, we're gonna be doing this, these things in different ways and, like put up or, put up or put out and. Some of what you describe on the other end feels a little utopian, but I'd love it. I feel like there are a lot of folks who've been wanting management to shift in that direction for a long time. So I'm, I'm curious about your, your reactions to, to, to our current moment.
Betina: Yes. We've seen a lot of organizations wishing to change, but there is a lot of resistance. So the way we are helping them is by bringing them awareness of who they are, the leaders, having them having awareness of themselves and having awareness of the teams, the, the main people they have. Together with them and how to better communicate. That's why this training is super important because what we do is we send a self-assessment task for every participant. They do the test, they receive a report of 28 pages that they can understand better about themselves. And then we do a workshop, a four hour workshop with the whole team explaining how they can use this knowledge. To better communicate with each other. You asked me about the framework. How does it work? So Marco and Antonio, the guy who developed this methodology, he's been a coach for four years in Brazil. He was the founder of ICF, the international association coaching association in Brazil. And he mainly coaches CEOs of big corporations over. After 35 years of experience leading and coaching CEOs, you figure out the main problem they have is leading teams and forming efficient teams like combining different personalities and different skills in an efficient team. So as you might have heard, a disk is an amazing tool in the market, but a more than 80 years old disc is very old compared to our Reality right now. And there are other tools like Agram that are very efficient, but they require a lot of study. And whenever you want to scale down to the whole team, a methodology like that, without spending a lot of money with consultants, it's important to have an easy way to transmit knowledge. So the methodology that he has. This framework has only five types and they are the thinker, the achiever, the organizer, the social and the integrator. And I can tell a little bit about each type so you can understand the difference between them, but he normally uses colors. So the thinker is the white. As we can imagine, for example, a human being connected to the cosmos, to the ideas. That's the white that represents it. The second one is the organizer, the blue, the person who is very here in the mind. The third one is the social, the green one. That's connected with the heart, with nature, the person that's very warm. The achiever is the gut, the orange, the person who really wants to get things done. And the integrator, if you visualize a person standing up, I can say that an integrator is a person who has roots, like a tree, a person who goes deep, who sees the interconnection between them. So, the framework that we use has five types and each person has at least two of them that they navigate in polar. And we explain a lot about polarity. Sometimes we think our boss is crazy because one day they're acting one form. And the second way they're totally different is because they're navigating into the two main characteristics. And in polarities, I'm gonna give you an example, a person who is green, who is very social, they're very empathic. But at the same time, they victimize themselves a lot when they're in the negative part of the green. So that's why it's hard. Sometimes you go to a person who is green and they're very happy, welcoming the next day they're complaining and everything's a disaster. So understanding polarities, that's something that's already in our environment and understanding that the person can have two different types and they use this to navigate the world. It's essential. So the framework also explains that during our life we develop our third. Skill the third type. This is what brings balance. So imagine if you're navigating into two different types and for you to have balance, you have, you need something to hold you in the middle, and this is the skill that you develop along your life. We call it the third color. So it's very simple. It's only five colors and the framework it's Sorry to say again, it's easy and simple. So a leader can be trained and train their employees to apply this in their personal life. And someone who participates in the workshop will be able to go back home and identify the kids' personality, how to interact with them and will be able to use another personal life and professional life at the same time.
Carol: Yeah, as you describe those different types, I can, I can see myself going back and forth between the, I don't know, the thinker of the achiever. And then through all the work that I've done, probably, always trying to strengthen myself, the relator or I don't remember what you called that group, the social, the social group. So, yeah. And and, and polarities, you mentioned, can you, can you say a little bit more about what polarities are and, and why, why they're important?
Betina: Okay. Yes. I think this is super important. Everything that exists in the world has polarities. For example, day and night, hot and cold reason and emotion, right or wrong results of relationships, networks, or hierarchy. So polarities are present in our life. All the. The same way our native talents have PLAR. So, as I was explaining, if I'm a social person, sometimes I can be very loving. Sometimes when I'm negative of myself. Socially, I can be victimizing if I'm an achiever, a person who wants to get things done, they can really achieve goals, but in a negative part, maybe they can go over some people to achieve their goals. They can be seen as a cold person. So every type that we have in our framework has positive and negative parts. And whenever you receive your report, you're gonna be able to read everything that you have as a positive, everything that you have as a negative and how to relate with different color.
Carol: Yeah, I appreciate working helping groups see polarities cuz especially working in groups, there's often a push pull between relationships and tasks. Like what, getting into task. What's the agenda? What are we, what are we doing next? Versus, let's get to know each other. Let's build trust. And I feel like a lot of groups feel like they have to choose one or the other. And going through that exercise of mapping out, okay, what are the positives for relationships? What is the shadow side? What's the positive for, focusing on, on task and what are the shadow sides, helping them see that you can, you can really have how might they. Really leverage more of the positive of each side versus having to feel like they have to choose one or the other way of working together. So I feel like it helps groups bring a little more balance that they can kind of. tack back and forth between, okay, well, we're gonna do a check-in at the beginning. It doesn't mean we're gonna spend the entire meeting checking in. We do have some things we need to get done where we're an organization that has a mission as a purpose. So I love that tool as one that I think it's very often very eye opening for groups. It releases them from that either or thinking. How do you see that? Playing out in terms of teams thinking through their different strengths that they bring to the table? The way
Betina: We approach this as we do some exercises together and one of them is teaching them to compare individual versus collective. So we write everything that by working individually, what are the benefits of working individually? What are the shadow parts of working by yourself? For example, the positives of working by yourself is that you control your time. You can prioritize. What's important to you? You have a peaceful mind, less conflict. You can move quicker, you have control and efficiency, but when you're in the negative or being individually too much individually, You, you can fuel only, you only have a single perspective. You have to put more effort on what you're doing. You can get stuck, feel overwhelmed, and maybe you can have blind spots. Whenever we are working on the positive of the collective, like working in a group, we have different perspectives. We have more strength to leverage. We have collective experience. We can go faster alone, but further together. And in the negative part, maybe we can deal with drama. We need to deal with feelings. We have to compromise. Maybe we'll move slower and could be more expensive. But what we teach them is how to navigate. If you're in the positive of the individual, you go to the negative, the way of getting. Is going to the positive of the opposite, the positive of the collective. So how to navigate in this framework is the secret. Whenever you transcribe this framework to relational intelligence. So we go in the basics, understanding the concepts of polarities first, and then we introduce them to the different types and how to navigate in your native talent.
Carol: So I feel like a lot of the conversation about remote work or work in the office has to do with this push pull again between the individual work and collective work. And what, what settings do people need for each and a lot of assumptions from how work used to be in terms of, the, this idea that if we're in the office, we're gonna bump into each other and have. co collaborative aha moments where actually the studies have shown that actually that doesn't happen a whole lot. It may have those bumps, those kinds of. Bumping into someone and having conversation moments in the office may have to do more with that relational aspect of just getting to know each other and building trust, getting to know the person outside of their work role. But I'm curious when, as organizations are having to navigate this. Do we continue working remotely? Do we do a hybrid? Do we in person curious how that individual versus collective conversation plays in these types?
Betina: I'm not sure if I understood your question.
Carol: So you were talking about the individual and the collective, and I feel like we're in this moment where A lot of things that were taken for granted when we all were in the office together are having to be pulled apart with virtual and remote work. And I'm just curious about how you see this framework and working between those, those modalities play out when, when teams are navigating working remotely.
Betina: I can give you an example with a corporation that we implemented, this methodology better business bureau has 17 employees and we train all of them. And the benefits of understanding their own strengths was that when they came back to the office from working remotely, they were able to understand what preference each person has. So the achiever, they really want to have goals and settings and it's okay for them to go back to the office as soon as they can. If they can achieve their goals for society, it's super important to come back because they need this relationship for the blue ones who are the rational ones. They don't need this touch. They really need to see black and white plans in advance. They prefer to stay at home. But have been aware of what their strengths are, if they are blue, but at the same time, they have a little bit of green going to the office. They can meet and smack the activities that they're doing, but respecting each other and understanding their differences is what will make a huge difference in the organization. So they were able to better communicate and set expectations about coming back from remote work, by knowing each other better. I can also give you an example. If you understand the native talents of someone new that you just hired, you can create a new integration process for this. Imagine you're giving a task to several animals. For example, to be fair on the selection. I want everybody to climb this tree and you're saying this to a monkey, to a ping wing, to an elephant, to a fish and to a dog, not everybody will be able to climb a tree, but the monkey will say, okay, I will get it. And that's the same thing. When you are in a work environment. I don't want to compare anyone to animals. I just think that everybody has different lands, how they see the world. If the leader understands what are the lenses that this person is using to see the world, they will be able to better communicate, to better prepare an integration process, to better prepare a meeting, to delegate and also to follow up and give feedback.
Carol: Excellent. Excellent. Yeah. I think that, using any tool that helps teams have a better understanding about how people are approaching things, their thinking process and how they're processing information. You know how they approach things differently and having them have a conversation about that is always gonna help the team work more effectively together in the future.
So at the end of every episode, I like to play a game where I ask one random icebreaker question. So the one I've got here is very unrelated to what we've been talking about, but what show on Netflix or streaming service of your choice, did you binge watch embarrassingly fast? Anything recently?
Betina: I think I will go back to nonprofits. I'm sorry. I'm a patient about nonprofits. I saw a documentary about nonprofits, international nonprofits. And when I was watching, I said, oh, this will help me so much. I will be very in love with nonprofits. Look, they even have a program on Netflix, but after I watched them, they were showing the bedside of the nonprofits. Oh no, I was so sad. Showing how we are exploring the third word and everything, but I think it was super important for me to have a different perspective. A different approach, a blind spot that I wasn't able to see how the third world is receiving the support from international nonprofits. And this made me be more aware that it's important to see positive things and negatives all the time. Not just thinking that everything is beautiful, but listening to both sides to make my own conclusions. So I'm still very passionate about the nonprofits. I truly support international nonprofits. I think they're doing amazing work. If they weren't here, we wouldn't be able to change the world. Nonprofits are doing everything that nobody else wants to do. So I admired it and I was happy to find this on Netflix.
Carol: Yeah. So I think with, with anything that people create, there's always an upside and a downside, every person, every type there's always the positive part. And then when you do too much of it you can get in your own way. So, yeah, absolutely. So what are you excited about? What's coming up for you? What's emerging in the work that you're doing?
Betina: I work as a coach and one of my best clients is my husband. And recently he wasn't happy at his work. And I was thinking that I have so many tools to help someone find a new job. Why don't I use it with my own husband? I said, okay, I'll give it a try. Sorry that I'm clapping here. Maybe it's still loud for you guys. But I was super excited to apply everything that I knew to help a person find a new job. He did several interviews and he finally found a job inside the same company he is in right now. And we are moving to Australia at the end of the year. Oh wow. I plan to keep working with nonprofits. I plan to keep having my show of wisdom for nonprofits that I have a podcast and doing the same. Just in another country. I came from Brazil, stayed six years in the United States and my next journey will be in Australia.
Carol: That is so exciting. That is so exciting. Well, good good wishes to you as you make that transition. That's a, that's always a big one and changing countries and learning a new culture, always a big transition, but I'm sure it will. I'm sure you'll manage it incredibly well. And I'll be looking forward to hearing about your exciting adventures in Australia.
Betina: Yeah, I hope so. And maybe we can share some knowledge from the nonprofits over there in your show later on. Everything that I learned that I think could be beneficial to nonprofits, I would try to share.
Carol: Excellent. Excellent. All right. Well, thank you so much.
I appreciated Betina’s perspective on polarities. Polarities are everywhere – breathing in and breathing out, rest and activity. In groups and organizations one where there is often a lot of push and pull – relationship vs task. Many conflicts come from trying to argue for or against one side of a polarity. As I phrased it there relationship vs task. Big picture vs details. But the truth is we always need both sides of polarities. And there is an upside and downside of each. For the relationship and task example. If you focus only on task which is often the pressure in our culture – the upside is you are efficient, you get a lot done and are productive. But you might burn out yourself in the process. You might alienate team members and bruise some feelings. If you only focus on relationships in a workplace – the upside is you know each other well, you – hopefully – enjoy each other's company. But the downside is you are not actually moving your mission forward, you may be very conflict averse and avoid tough conversations. But in reality you do not have to choose one or the other. You can attend to relationships and get work done. And as organizations grapple with whether or not to return to the office – hybrid or 100% remote. This will be impacted by what type of work your organization focuses on. And practically some organizations are still locked into office leases that impact their decision making.
Yet I invite leaders to decouple the idea that the office equals organizational culture. Every human group creates a culture – So remote only teams and organizations have a culture too. Culture is not created by the building – it is created by people in the building or the Zoom room. Whether you create that intentionally and are mindful of it or not is a different question. And even 100% remote teams get together periodically. Many remote first organizations have periodic retreats where they bring everyone together for team building, planning and other activities. So again you are not stuck in an either or. If you do decide to let go of your office, take some of the money you are saving on rent and be sure and compensate employees for those extra expenses they are incurring by working at home. And provide stipends for going to a co-working space if they do not have a good space at home conducive to work.
Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Betina, her full bio, the full transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes.
I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as April Koester of 100 Ninjas for her production support. Please take a minute to rate and review Mission Impact on Apple podcasts or wherever you listen to podcasts. It helps other people find the podcast. We appreciate it! And until next time, thank you for everything you do to contribute and make an impact.
In episode 56 of Mission: Impact, Carol and her guest, Danielle Marshall discuss:
Danielle is an inclusive leader focused on strengthening collaboration among teams, leaders, and stakeholders to foster problem-solving, create solutions, and improve culture. She finds inspiration in leading systemic change work that promotes equity and inclusion. Danielle has worked in the nonprofit sector for 20+ years most recently having served as the Executive Director for Playworks Mid-Atlantic. Danielle went on to found Culture Principles in response to a persistent need to move organizations beyond DEI statements to develop strategic and actionable equity goals.
Danielle holds a Master's degree in Industrial-Organizational Psychology from Louisiana Tech University and draws on her background as an I/O psychologist in applying a racial equity lens to organizational policies, practices, and programs. She is a Certified Diversity Professional (CDP)/Executive Coach.
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Carol Hamilton: My guest today on Mission Impact is Danielle Marshall. Danielle and I talk about why it is so important for groups to be clear about their why on pursuing diversity, equity and inclusion – both at the group or organizational level as well as the individual level, how organizations can work both at the systems level of policy change and at the service level and have that work complement each other, and why applying an equity lens to your work helps integrate DEI work beyond a stand alone training series.
Mission Impact is the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I’m Carol Hamilton, your podcast host and nonprofit strategic planning consultant. On this podcast we explore how to make your organization more effective and innovative. We dig into how to build organizational cultures where your work in the world is aligned with how you work together as staff, board members and volunteers. All for this is for the purpose of creating greater mission impact.
Welcome. Welcome, Danielle. It's great to have you on the podcast.
Danielle Marshall: Thanks for having me, Carol.
Carol: So I'd like to start out with this question. What drew you to the work that you do? What would you say motivates you and what would you describe as your why?
Danielle: Yeah. It's funny that you start with the question. What is my, why? Cause I definitely wanna talk about that today as well. I think I have been engaged in this work. Before I knew there was a term for it. So, I come from the world of nonprofits and spent over 20 years working in a variety of nonprofits, usually youth serving organizations. And I worked around the country in a variety of different states from DC to New York, Maryland, Louisiana. Even Washington DC, so forth. And there was something that was happening that I found to be very interesting because I am serving youth and particularly what they focus on black and brown youth. I kept hearing this really persistent narrative about who these children were and what their outcomes in life would be. And then potentially like, even who their families were and the narrative was not a positive one. And I'm thinking to myself, I'm working on the ground with these individuals. I see them every day. I see how hard their families are striving to provide for them and, and help uplift them as the next generation. And I realize pretty early on it isn't the actual families that are the problems here, right? It's something systemic. That's leading to particular outcomes. And that's where I began to shift my thinking around, addressing the systems. Now my background is in industrial organizational psychology , which is a fancy way of saying, I tend to look at the whole world as a case study. Right. And so I'm looking at these systems, I'm looking at people's behaviors at the moment and I'm really working to figure out again, how do I use my strategy, knowledge? To create a space where we can start addressing these systems themselves, as opposed to looking at people as if they were the deficit. So that's sort of the Genesis of how I got to the place that I am now. , but in 2020 there really was this emphasis. And, and I started my business a month before George Floyd's murder. I had been on this path already. I knew it was time. What I didn't anticipate though, was the outcry, from the community that came in, I just mass numbers. So I really was beginning to now target specifically organizations that were interested in moving beyond this performative. We care about DEI. We care about racial equity to groups that actually wanted to do something that was tangible, measurable, and resulted in.
Carol: And in thinking about those organizations that really wanna move beyond just, making a statement or maybe having training and checking the box. What do you see them doing differently than that surface approach to equity and inclusion?
Danielle: Yeah. I think that's a great question. What feels like is at the heart of it is these groups. So just going back to the question you asked me in the beginning, what's my. They're clear on their, why they know why they are leaning into this work and that allows them to set again, very clear goals to get there. Right? So if it is happening for a variety of reasons, people can approach their why from the business case for our organization. , some of them are thinking about the bottom line for their organization. They're thinking about diverse workforces, et cetera. , some of them are thinking about values. This aligns with my moral values. This is what I want to see in the world. And others are thinking about it from an inter or intrapersonal level. And so what does this mean to me as an individual? And so, what does it mean for the quality of relationships that I am seeking to have with people? The changes I wanna see in the world, but then even sometimes it is on that, that, outward sort of facing way. I'd like a promotion. And in order to get a promotion in my organization, I need to have skills that are gonna allow me to connect with as many people as possible from diverse backgrounds. And so I would say there, why being clear feels like a really amazing starting place, in the grand scheme of things. Because once we have that, why in place now we can talk about the next step, which is the, what do we want to. , what changes do we want to see if we're talking about equity? What does equity even mean in our organization? What should we be looking for? And then, and only then can we get to the how?
Carol: Yeah. Cause I feel like most, most groups they wanna move to, they skip over that. Why phase? Yes. And, or, between the different whys it might become. We have to choose one or the other, right? We have to choose working at the system level or working at the individual level where they all interrelate.
Danielle: Yeah I - oh my goodness. I feel so strongly about that because there are two, it feels like distinct schools of thought that people approach this work from. So, they'll talk about the organization as if it was alive, a living, breathing entity, and I'm forever telling people like the organization is a brick and mortar building. It is not alive. The people within the organization are alive and there's nothing wrong with having strong goals for the organization. We actually need them. , but for me, this feels like a both end moment because you can enact policies. , you can go and do an equity review, make changes that are going to mandate. If you will DEI at the organizational level. But again, if there is no personal connection to that on the individual level, if I don't have a personal reason, or even a belief in an organization, why as soon as there's a change in leadership, maybe the budget decreases, it causes policies to falter. So you have put the right sets of things in place, but there's no commitment to completing. And so I think that we can't necessarily just say, Hey, I wanna work on the individuals and I just wanna change hearts and minds, or I just wanna work on the policies within the organizations. My approach again is both. And, and it's really a blending of those two worlds.
Carol: And it goes back to what you were saying at the beginning of the, the youth work that you were doing and that, that the discrepancy between the narrative that you heard and your experience of folks, of, their families, and then thinking about the systems. And I feel like people have often in the nonprofit sector put those two things at a, at a, an either or. Well, don't just work on the direct service, move up the, move back the chain of events to work on the systems. And again, it's , to me, I feel like that's a, that's an unhelpful, argument to be stuck in of both needs to be dealt with. For change to happen. Yeah. Like people have immediate needs and, working with individuals, but also, thinking about those bigger systems.
Danielle: Absolutely. I just was with a client earlier today and one of the activities we were focused on was, something around opposite thinking, ? So I can't do both of these things at once. Right. So what's the opposite of that? Both the community that we serve and the systems need to be addressed. So we're, we're tackling it from that perspective. But then the third piece of that is asking if that is to be true, what are the things that need to happen in order for us to be able to address both? So instead of stopping immediately with this, either it is going to be right, or it's going to be left that we're moving. There's so much space in between, right? Where is our middle ground, where we can begin to really think about multiple things, at one time and hold them both as true. Yes. The community needs services. There are deficits that may be there today. Existing needs that they have. And we also need to be able to say we are driving some of those problems in those communities because of the systems that we have.
Carol: Yeah. Cause I feel like if you think about the whole nonprofit sector as a whole, and I mean, not, not the entire sector because, but much of it in essence is set up to address. These needs that don't necessarily need to be needed. Right? Like that's like a triple negative, but, if we didn't have a system that caused homelessness, we wouldn't need homeless shelters. Right. So yeah, I just think about it at the, at the bigger picture level of like, Why is our nonprofit sector so big?
Danielle: Yeah, I, oh my gosh. I struggle with that so much because I have a heart for nonprofits. I probably always will, and oftentimes it still feels like we're putting a bandaid on a much bigger problem. And so I have to say that, where there are cases of homelessness, where there are cases of food insecurity or lower literacy rates. Absolutely. These communities need support right now that are gonna help them achieve better outcomes. No doubt. And we will continue to kick the can down the road if we don't get at the underlying systems that are, as you mentioned, like they're really driving this. Yeah, absolutely. So that's the place that I feel like we have to focus a little bit more at, attention and time, but yet not take our foot off the gas when it comes to also being able to support people simultaneously.
Carol: Right. Right. How do you see, do you, can you gimme some examples of places where you've seen folks be able to do that?
Danielle: I mean, I think some people are doing it every day. They don't necessarily stop to think about it. , if, if I'm working with a group that is dealing with food insecurities, and they're also trying to tackle, let's say racial equity systems, they're not stopping the feeding of people. That work continues, but they are allocating time to sit down as a team to review the policies, to begin to look at data, who works in this organization. What's our retention rate based on the disaggregated data, are there certain demographics that are promoted at higher rates to, maybe leaving the organization? Or even hired into the organization at that point. So they're doing both sets of things and I, by no means, would say it is easy because it is an intentional carving out of time. But the people that are able to hold those two things as truthful and important in the moment, those are the groups that I see having the most success.
Carol: So what are some of those steps that you see organizations taking to move things along and, and shift their cultures?
Danielle: Yeah, I'm gonna go back to 2020 for a second because I feel like so many things shifted at this point. And I, I will absolutely say there have been people doing this work and committed to it for longer than I've even been around sure. On this planet. , but what felt like shifted in that moment to me is in 2020, it sounded like people really got for the first time that, Hey, we need to sit and talk about this. We need to be able to. Understand that we are not all seeing the world. Similarly, we are not all having the same experiences. There is this really interesting thing in the US where we, we're, we're the melting pot everybody's supposed to blend together. Therefore we all have to be the same. I don't even know if I agree first off with matter of fact, I can say pretty clearly. I don't agree with the fact that we should all be the same , but beyond that, it was never true to begin. Right. There are different cultures. There are values, there are different beliefs that people bring to the table. There's just simply different understandings of the world. And to not look at that is sort of a detriment to us because yes, we may have gone through the same situation, but how we experienced it is vastly different, ? So we've all gone through this period of COVID right now. And depending on who you were. So did you live in an urban environment? Did you live in a more rural environment? Did you have a stable job or were you one of the first people to go on furlough or lose your job? Right. Like these are going to force different outcomes. Were you someone who didn't have a choice, but to go into work? And so as we look at it, yes, again, we all went through the same period and still continue to go through it. But how it's impacting us is very different. And so when people say, well, it's, it's as simple as you just need to go apply for jobs. I did it, it was easy for me. Great. I'm glad that you had that experience or the next person they may have put in 50 resumes, but because their name is an ethnic sounding name, they're never even called in for the first interview. We're having different experiences. And so I think in watching people begin to realize that it was the first time, at least in my lifetime, that I saw so many people saying, Hey, I wanna understand this on a deeper level. I wanna dig a little bit deeper into this. And for many people, I think they made some great strides. It feels like there's a pulling back right now that is happening for many folks. And I don't know if you see that in your work as well. , but it seems like the attention given to it. Felt like it was ripe for that moment. We were all home. We were watching TV on a loop. We could see all the devastation occurring across not only our nation, but across the world. So it felt prime to dig deeper into some root causes, but as things have begun to open back up and I, I don't say this from a pessimistic standpoint either. , But more so from a reality check, like we need to be able to continue to sit in these conversations so that it's not just talking about it and I'm not just talking about, Hey, I'm learning something new, but what is the strategy that I'm now going to use? Because I have invested in this knowledge, you can have a ton of information at the ready, but if you're not doing anything with it, you're also part of the problem.
Carol: And I think there was, certainly for white people, who delved into this, there was a huge remedial education essentially that we had to go through, to catch up and, and get a lot of perspective. And then, but then again, as you're saying, how, how to actually put that, the stack of books that I've read over the last, whatever number of years, and then put it into action, is a different thing. Can you, can you gimme some examples? Organizations where you see them being able to integrate it. And it's becoming more of a way of thinking or more of the culture, then we went, we had these conversations, we did these training sessions.
Danielle: Yeah. One of the things that I have found to be incredibly helpful, within organizations. And I see them normalizing this into their practices are groups that are using an equity lens when it's time to make decisions. So those decisions could be, where we choose to hold our conference, this year. Is it going to be in person? Is it going to be virtual? It could be a decision around a particular policy now that we're returning to the world reopening what's our telework policy. Right. And so to apply an equity lens means we're asking some pretty fundamental questions around, like what are the assumptions that we're bringing to this issue? Are we ensuring that multiple voices are heard and included in this discussion? And not just from the standpoint of like collecting feedback, but that we're actually listening to the dynamics that are emerging for people. We wanna think about it again, like, what are those outcomes. We are not necessarily predicting. They might be potential outcomes. There's always someone in one group who is like, sort of the negative Nancy, they're the naysayer. And they're like, but wait, but this thing might happen. And our tendency is when that person speaks up, we're like, Ugh, Nancy beat, please be quiet. Like we, we don't need this right now. We need to move the project ahead. But I actually think that person at times can be a real asset for us because what they're doing is poking holes in the plan as a whole. But they're helping us uncover things that we may have a potential blind spot towards. And so being able to listen at least to, Hey, what, that might be something that could occur. Here's what we now can plan for, because we're aware this may be a potential barrier that we come up against, things like that feel like they are. Really helpful for me. And it's a simple strategy. There are a variety of equity lenses that exist out there. But nonetheless, like if I am thinking about my policy, if I'm thinking about a decision. I can now start thinking about who my stakeholders are, how this decision will impact them, if I'm collecting feedback from a broader group, right? So we often do this, especially in the nonprofit sector. I wanna know everything that you've experienced. Are you satisfied with our program? Are the kids reading at a higher level? Did we plant more trees? Whatever it happens to be, we ask all of these questions. And then where does the data go? Sometimes it literally sits on someone's shelf in the old days or now, in the cloud somewhere, but we're not using it effectively. And I really have a problem with that because it almost feels a little disrespectful, quite frankly, that you've asked me in a very transactional way to give you my insight on something unpaid, right. Free labor. And now you're not even gonna tell me what you've done with it. And sometimes you haven't done anything with it. So, when I think about that, these are tools that we can use. If I want to have partnerships that are transformational, it means that there's a constant dialogue going on between us, where it is less about the transaction. You provide your feedback, you provide this resource for me. And I go about my business, but like, how do I take that in partnership with. And grow it to the next level. Like, based on the feedback that you offered here are the things that we've done differently. Here are the changes on the horizon. Like people are not necessarily asking for EV everything to be different like today, but they would like to know where you're headed. So that's one, I think a solid example of where I'm seeing people make a difference is by intentionally using equity lenses, building those into staff meetings, into leadership team meetings, like on a regular basis. I often tell my clients, like, Hey, post it above your desk, right. It should be whether it's a bulletin board, some people have it as screensavers. Like you should know these questions well enough. That at any given time, even if you're not looking at it, you should be able to say, Hey, what are those assumptions we're making right now? Like, am I biased in my thinking? Like, how do I test that assumption?
Carol: Yeah. And I think we can start with the assumption that we always have some bias.
Danielle: A hundred percent.
Carol: But I love, I love because I feel like I've heard that term bandied around a lot -- equity lens, but like, what is it practically? The thing that you're describing seems so grounded in, okay. Here's a set of questions that we're asking. Each major decision and how it's impacting folks, and I also really appreciate the point you make around all the data that nonprofits tend to collect and how the assumptions have been built into that process. In the past that asked that one have assumed a complete access to folks and, and their willingness to just show up and, and provide input and, and provide perspectives, but also, forgetting to close that loop of, how are you, you've taken the information in, how are you sharing it back out? I mean, I'm at the midst of a strategic planning process right now, and I'm just, as you're talking, I'm thinking, okay, I know I've mentioned this to the client. We've gotta make sure that we do some type of feedback that goes back out to everybody that we've asked information from, not just board and staff, which is the typical group. Mm-hmm, we'll hear those findings, but who are all the people that you've asked, for input and, and how are they gonna see what was said? What are some themes and, and how it's gonna be actually used, in the work that the organization's doing at that moment and the purpose that it collected the information.
Carol: Absolutely. And like can, but yeah, it's only for funders, that's not the right audience,
Danielle: Oftentimes that's who we're focused on. Right. The funder said we have to deliver a report in one year's time and therefore I'm gonna collect feedback on it. And. I don't want to belittle nonprofits, because I think there are some really amazing groups out there that are taking that feedback and they are sharing it with their teams to strengthen their program quality. I see that every day, but what is that further step, right? To go back to your partners in the community and say, we really appreciated this. Here are some of the changes. And, or, we got some initial feedback from you and we're still really noodling on this. We're not sure what's next, would you like to be a co-creator in the next steps of this process? Because that, that's the other thing that really concerns me sometimes is that we believe, as nonprofit leaders, that we have the answers to whatever ails the community. And we often don't go back to the community itself and say, what do you need? Years ago, I worked at a nonprofit that built playgrounds, and I remember going to a community meeting and we had given the kids an opportunity to actually say, Hey, here's some of the design elements we want in our playground. And if you've been on a playground lately or sometime in your life, they have these really cool tool tubes where kids can climb through. And we were talking to the parents after the kids said, we want one of these climbing tubes. And the parents said, absolutely not now, I'm, I'm an early professional. I'm in my twenties at the time. And I'm wondering, what is the big deal about this? Why are the parents putting up such resistance? The question in that moment though, was not so much about what they were saying. But tell me more. What is the context? What is the why behind that? Well, as we began to dig deeper, we understood that the families didn't want the tubes only for one reason: when people crawled through them, they couldn't see what was happening within that tube. And this was a community where there were some, they were experiencing homelessness. There was some drug abuse, there are things that are happening. And they said for us to feel comfortable with our kids playing in this space, we need to just be able to put our eyes on it. Right. And as soon as we said, we have a tube that has a glass bubble or a plastic bubble, they were like, oh, that's great. So, we're jumping to conclusions about what the community needs at times without actually asking them what is a value to you and tell, tell me more about it. What is going to make this possible for you? Because in terms of the resistance they put up, they had every right to put up that resistance. That was a safety issue for them. Sure. As soon as we understood it, the dynamics were completely different. They're like, great. We've solved that problem. Let's talk about some other stuff. Now we love this idea.
Carol: Yeah, and part of that is just, having the opportunity to slow down a little bit and be able to ask the next question.
Danielle: That is exactly it, ? And so when we are faced with time pressure, when we're distracted, when we're even tired,
Carol: Which feels like everybody these days.
Danielle: Well, yeah, it certainly does. Right. So what does that mean to us in the grand scheme of things? If we're facing this every single day where you go to work and that you're, every project you had was due yesterday, there's constant time pressure to get to the next thing. You're distracted because we're multitasking. If your desktop looks anything like mine, you have like 11 billion tabs open at any given time. There's a lot that can stop us from being able to ask quality questions, and just sit with people because sometimes just the act of sitting and listening tells you so much about where people are and what their needs are at this moment.
Carol: Absolutely. When I'm doing meetings with groups now, and it's often virtual, online, one of the things that I will say at the beginning is, literally, if you have a ton of tabs open, I invite you to close them. just so you can be in the here and now for this meeting right at this moment. I love it. So what are some wider trends that you're seeing in the nonprofit sector, around these issues? We've talked about some of them, but what are some other ones that you're, you're noticing talked about a slow down in terms of interest in the, in the, work around equity? , what other things are you noticing?
Danielle: Yeah, I, I would say yes, there, it feels like there's a slow down of people, but when I say that I'm, I'm thinking more sort of on a national level, lots of different sectors. What I am personally experiencing is that the people who are stepping into this moment are more committed than they ever have been before. Mm-hmm . And so I think that, while I would love for everyone to get behind this particular effort, the reality is not everyone's ready. Not everyone desires to. , but what I am seeing is with the people who have made this commitment, there are some things that are shifting they're understanding they need to, we just talked about time. They need to allocate time in order to really embed this work in their, in their staff, their teams, their training, their onboarding processes, et cetera, how they're interacting with the community. So they're setting aside time for that. They're also setting aside resources. And that's something that in the past, if you ask someone what their DEI budget was, oh, we don't actually have a budget for that. We have a budget for professional development or maybe there's a training budget, but that was sort of a catchall for everything, right. It could have been for Excel. It didn't even matter. They did not have that set aside. And so I think that is useful. The other thing that I'm really seeing, move forward and. This one can be tricky at times. And I see a lot more boards getting involved. Mm. Right. And, and as a governing body, they need to be involved in this work. , because again, we can't just be in service to communities because it makes us feel good. How are we actually being of service, meaning helping as opposed to helping in the way we think is.
Carol: Right. Helping that’s helpful. Not helping that's patronizing.
Danielle: That’s exactly it. Yeah. So like, how are we driving that board? , and I'm really enjoying the board work in particular right now, because I have an opportunity to talk to people who. This is not something that they've been thinking about, right? Boards tend to be a little bit older. At least they have been in the past, right? Older, white male, et cetera. And this has not been something that's necessarily on their radar. And so we are challenging a ton of assumptions on a daily basis about how one we approach this work. Audre Lord has a quote that says ‘the master's tools will not dismantle the master's house,’ right. The way that we've gotten to the point that we are at today. Will not be the way that we get to the next phase of our evolution. And so we have to think about, yes, there are some strategies that we have used that feel like they may be tried and true, but what else is out there? What else could we be utilizing? And again, this is where those multiple perspectives come in. And I always wanna hear from the community. These are people that live there every day, right? They're raising their families. They work there, they have homes. They're seeing things that we don't necessarily get to see as the outsiders bringing services in. I'm hearing more conversations around working with boards on equity and inclusion issues. And I've definitely seen, with different boards that I've worked with, that there's often a big gap between where the staff is and where the board is. And then, Yeah. Some, some, and oftentimes some, some resistance, from older, whiter mailer folks, to how does this connect to our issue, not seeing those intersections. , and I think, that can feel all, I don't know what, I don't know what the right word is. Maybe. Like dismissive and I'm also curious, like, okay, so how can we like, maybe I, how can I draw the breadcrumbs from one to the other, yeah. This issue that you work on and, and these, these. To me, these issues permeate everything, but it's not, they're not necessarily seen that way. Yeah. From everybody.
Danielle: One of the things that I utilize a lot with boards is, the intercultural development inventory or IDI. And this is a tool that's been used in nonprofits, corporations, education, government, et cetera. What I really appreciate about it is it doesn't tell you who you are. , but it does provide based on self assessment. A snapshot in time of how you relate to similarities and differences when it comes to culture. Right. And we can talk about culture in sort of sweeping terms, right? So it might be your race, your gender, your sexual orientation, so forth, right? So like these big groupings of people that we have some type of social identity and connection to. And so, as people are starting to think about how they relate to groups that are similar to them, versus people that are, are different from them. Like it's really interesting to see, literally see, I, I mean, sitting on zoom calls and I can see people, the light bulb going on in their hip. Like I hadn't considered that. So this really feels like that issue of time constantly comes back to the forefront for me, because why don't we see certain things because we, we don't even allow the space for us to explore it. , and that feels really important to me because it's almost like a paramount to driving that new car off the lot. You go out, you find your favorite car, you buy this car, you haven't seen anybody. And you're like, I'm gonna be the first one to have this. You drive it off on your way home. You see 30 cars that look exactly like yours, even the same color. Right. And all of a sudden it is there. It is salient. It is right in front of you and you hadn't noticed it before. And to that end, what are we not noticing on a regular basis? Because it is not something we allow time for. We do not put intentionality. So with this IDI assessment, it's an opportunity to just really sit there and, and one explore how we're viewing these similarities and differences, but secondary to this. And I think probably the most important, cuz this connects back to the why, what do you wanna do with this information? Like why does this even matter to you? right. So if I know that there's a particular group that I may feel a little disconnected to, I don't know them as well as I'd like, but I have a goal, I wanna be able to connect my nonprofit services. Right. We wanna expand who we're reaching. I've heard a lot of groups recently say, Hey, we may serve the black community, but we're not really, and, and Latino community, but we're not doing well with reaching out to people in the Asian popul. Okay, great. I now have a goal in mind, right. So knowing how to increase my cultural competency is gonna actually help get me there. Right? So there's, there's this idea for me of like the knowledge building piece, who is it that I want to engage? What do I need to understand about them? So before I come in with my best ideas and like, Hey, this is the path forward. What do they do? Do they even want my help? Are they requesting it right? Or am I a burden to them? Because I've brought in this thing for them, it's not actually useful for them in building all of this, right? So I may have some motivation. I understand why. I'm beginning to build a knowledge base about the particular community that I wish to serve in this case. Now I tie this back into strategy, right?
Carol: You mentioned the IDI and it really focuses on how people can develop their personal cultural competence. What are some steps you see that folks can take once they get a little bit more aware around how they're interacting with differences or how they're seeing them or not seeing them?
Danielle: Yeah. I think that very much ties to the stage that they come back, at, within the IDI. But one thing that I do wanna clarify is certainly about being able to develop individual cultural competencies. But I also work with a lot of organizations who are, they're basically getting their team aggregated results. And we can say, as an organization, Here's where we sit and I'll give you an example. Many organizations will come back to the stage of minimization. So if we're in minimization, there is a tendency to seek out similarity. And so people are constantly looking for the ways that we are, like one another. , and so, well, of course we all think that we wanna be happy. We wanna be healthy. We wanna be respected. Great. Seems on the surface, like a pretty safe state. But it is more nuanced than that. So like, as someone is thinking about organizational work, what does that actually mean? So what does respect mean at the organizational level? And what does respect mean for you Carol, versus how I view respect? Because that's where I think things get a little tricky. We use words, just assuming that everyone is behind the definition, they're seeing it in the same context, because again, we're minimizing right differences without digging into. How we are seeing and, or experiencing the world differently. And that matters so much. , I can't even put enough emphasis behind that particular point. It matters greatly. , and when we ignore those factors, We end up with people that are unhappy, right? They're disgruntled. I don't feel seen. You're just sort of glossing over this issue. That is greatly important to me. I'm not included in your organization. I don't feel a sense of belonging. , it also is the very thing that in some cases, has organizations pushing people to assimilate to be more like them. Right? So we talk about culture fit. You hear this all the time when people are hiring, oh, we need someone who fits our culture. Let's break that down. What does that mean? Oh, well, they have to be professional. What does it mean to be a professional? And I am by no means saying that we shouldn't have some guard rails that we use within our work. So like, as you define as an organization professional, okay. We're gonna have an understanding of what professional means, but is it one that is inclusive of the team members you presently have and then also future thinking? Is it something that is inclusive of the people you wish to have on your own? Like, you're never gonna get to the fit if you're not acknowledging, identifying what this means and how we are allowing people to show up as authentic versions of themselves within the workplace.
Carol: Yeah, absolutely. I've literally had. Conversations with teams where, the first round of doing well, what do we want, what are, what do we want as our team values and big words, like respect get pulled up, professionalism, whatever it might be. And then you actually take them to the next step of, So, what does that look like? How does that actually show up? What are the behaviors that are gonna mean respect to you and have people say diametrically opposing things where respect is. You never interrupt me. Respect is we can have an engaging conversation where everyone jps in and we're all talking depending on, cuz not every culture interprets that particular thing. For example, interrupting the same. Yeah, and I was actually on a call this morning where the whole conversation around, being business-like, or professional. Just using that as a catch raise, but then again, right. You can create those guardrails, but have a conversation about, well, what are the behaviors that we agree mean professional. Yeah.
Danielle: And which are the behaviors that we're using. Sort of we're using unconsciously to keep people who are different out. Right. That I think that for me, feels like probably, one of the hardest conversations to have with people cuz they don't wanna admit it, but it's there it's present. Right. So we, if we carry these biases with us, but we just use a word like professionalism as a catchall. It allows us to continue to be biased without ever having to have this conversation about what a professional actually looks like.
Carol: Like, yeah. And I think beyond also I'm thinking about this right now, just beyond the behaviors. It's also like what's actually necessary for the work. Yes. I mean, I think that's being reexamined across job descriptions, qualifications. Yeah. Requirements, the need to have versus the nice to have, like, does everyone actually have to have bachelor's degree, et cetera, et cetera. So reexamining all those assumptions. Absolutely.
Danielle: You make me think about a position description I had years ago that one of the criteria for qualifications is must be able to lift 50 pounds. Okay, that would be great. If I had a job where I needed to lift 50 pounds worth of anything, I sat at the desk all day. What am I lifting? Here's the other thing about it. If we're moving towards this place where we wanna be equitable, we wanna be inclusive. What you're saying to me is if I am not an able bodied person, who can, if needed, lift this 50 pounds. Then I shouldn't even bother to apply for this job. It's not said explicitly like that, but that's certainly the undertone of it when it was not actually anything that I needed to be concerned about because I had a desk job. Yeah. And what are the accommodations we're willing to make for people they're like, oh, we're, we're totally open to making accommodations. Great, but your language presented a barrier before this person even applied for the job. Because if I read that and I'm, especially as a woman, cuz , women have a tendency to look at it and are like, oh I don't meet these qualifications. Whereas men are like, oh, I'm gonna apply. Anyway, women will pull back from it. But if I'm reading that and saying, Hey, what, I can lift 25. Can't do 50, this, this isn't the job for me. Mm-hmm and it's a silly example, but yet it's not silly because there are so many things embedded in position descriptions along those lines that you just miss.
Carol: Yeah. Yeah. So really digging into what, what, what is actually required for this job? What is actually embedded? Thank you so much. This has been such a rich conversation and I'm just gonna shift gears a little bit here at the end.
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We’re back on Mission: Impact.
Carol: At the end of each episode, I play a game where I ask. You, one random icebreaker question. And, for listeners, if you've been listening to all these icebreaker questions, these are great ones to think about starting meetings with, to help get to know groups better. But when, when you talked about your journey to the work that you're doing now, when you were younger, what did you wanna be when you grew up?
Danielle: When I was younger, I thought I was gonna be a veterinarian.
Carol: All right. How, why, what, what brought you to
Danielle: That path? My mother told me I was gonna be a veterinarian oh, okay. Well, I mean, she had expectations for me. She thought I was going to move into something medical related. , and I tease her like, so my background now is in psychology, so I'm like, I am sort of a medical person, but not quite. I was like, I focus on the organization side, but it wasn't necessarily my dream. Fast forward a couple of years, I thought I was going into television and that was really the job that I thought I was going to have. And I was gonna love until I had an internship in television. Okay. And I said, this isn't the particular path for me because what I knew even in college is I needed to be sitting in service, uplifting others, giving, Giving support to people who are learning sometimes to use their verse, their voice for the first time. Like that is my space to be in. I am an introverted person who has an extroverted personality. When you put me in front of an audience, like I love to engage people and just really help bring out threads of wisdom that we're always there for them, but like that they can do something meaningful with.
Carol: Awesome. So what are you excited about? What's coming up next for you? What's emerging in the work that you're doing?
Danielle: Hmm. That's a good question. I'm just fresh off of vacation. I'm thinking about that. I think what is emerging for me right now that feels incredibly important is, is this leaning into cultural competencies? So we talked a little bit about that already, but like, if you understand that there. A goal ahead of you again, whether it is to diversify your board, if it is to be more inclusive of a variety of vendors, like I don't even care what your goal is. Like, how do we begin to shift the mindset? How do we institutionalize these practices in organizations? And I'm really trying to work a lot more, I think with organizational mindsets on that, because. The policy reviews the use of the equity lens. Those are simply, those are tools. Those are things that we can do there. I want to get to a place where you don't need to look at the tool. I want you to just be able to think naturally like, Hey, someone's voice and perspective was not included here. Here are the places where I know that I'm being biased. Here's how I'm gonna move differently. So like, those are the spaces I think I am really excited about moving into with the organizations I'm supporting, but more importantly, once we have this strategy on the table, How are you implementing it? Cause I hear a lot of folks talk about a good game. They may even have so many people out here right now doing DEI plans, racial equity plans. How are you creating a feedback loop? To say, Hey, this worked really well. Or, what? We missed the mark with this. We left something, someone, a perspective out of this, how do we incorporate that learning back in? So that the next time that we do this, we emerge even smarter, stronger, better positioned to do this work than we were when we got started. And so I think those are the things that excite me because when I think about what stops people from continuing this work, it's often the fear that I'm gonna get it. Guess what you are, right. That is what we do. We mess up royally all the time. The question is, are you committed enough to get it wrong? Pick yourself back up and do it again because for us to achieve a world that is equitable, that is inclusive, where people really feel like they authentically belong. We're going to misstep. So. But getting back up and continuing to try continuing to advance this work is the only way we will ever see that level of success.
Carol: And building that in, as you're saying to the mindset of how do we learn from mistakes yes. At an end and normalizing that and normalizing it, normalizing that we will make mistakes. The project won't go forward perfectly with all of these different things. How are we, how are we taking again, taking the time to stop and think and, and consider. How, what did we learn from that experience?
Danielle: Yeah. And being willing to admit that there isn't one right way to do things, right. There are a multitude of perspectives and ways that we can begin to embark on this. Are all of them gonna work? Probably not, but can we at least hear them out before we say, oh, that's not gonna be the path for us, or we've done it this way, as long as I can remember. So that's the way we're gonna stick to it. I want to figure out what could be. How we might approach this, that really, if, if there is one thing that excites me, it is the, how might we, mm.
Carol: All right. Well, we'll end it there. Thank you so much. It was great having this conversation. I really appreciated all of your perspectives and, I'm gonna hope that you send me at least one link to an equity lens. So I can put that in the show notes for people as a tool. , cuz I think, as when groups are getting started, It is helpful to have a couple concrete things. And then like, as you said, once you use it over and over again, then it becomes it. It just becomes infused with how you see things.
Danielle: Absolutely. Carol, this has been wonderful. Thank you so much for the invitation to join you today. I've loved having this conversation.
Carol: I appreciated Danielle’s point about doing a better job of listening to the ‘negative Nancy’s’ in your organization. Instead of just seeing resistance as something to overcome, slow down and listen to the challenges – what can you learn from their perspective – and what blind spots are they helping reveal. I also appreciated our conversation about an equity lens. I have heard people use this term for quite a while – but was not necessarily sure what they meant or how to implement this and integrate it from a concrete point of view. Danielle shared her lens – a set of key questions to consider each time you are engaging in a new initiative or policy or process update or revision. These questions help you and your group think through the equity implications of any proposed action. Whose voices will be included? How will input be gathered? Will the change favor one group over another? You can find a link to Danielle’s equity lens resource in the show notes. And in addition to using this type of tool – Danielle went on further to point out that it is really about shifting organizational mindsets and having equity integrated into everything the organization is doing. Having it really embedded in the culture vs. something we happen to be working on this year. Building in feedback loops for learning is a key way to work towards that integration. That is the end goal – an equitable culture.
Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Danielle Marshall, her full bio, the full transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes.
I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as April Koester of 100 Ninjas for her production support.
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