Most associations rely on informal processes for moving innovation forward within their organizations finds a new study, Pathways to Innovation: Shifting from Informal to Intentional. The majority of new ideas and initiatives come from staff with the CEO and senior leadership leading most efforts. Many of these ideas are adapted from other organizations.
We are innovative
It was surprising that most of the association executives who were interviewed described their association as innovative. This runs counter to the prevalent narrative that associations struggle with innovation and change, Yet few organizations are taking a member-centric approach to creating new programs and services that meet their members’ unmet needs.
Informal market research processes
The majority of associations interviewed also rely on informal market research processes. As other studies have found, they have few formal mechanisms for regular review of their portfolio of offerings and find it challenging to sun set programs and initiatives.
Three primary foci of innovation projects
Current innovation projects of the associations interviewed clustered in three primary areas: upgrading internal technology systems, building online learning programs and shifting to shorter, more targeted events.
Download the full report, Pathways to Innovation: Shifting from Informal to Intentional.
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