In episode 15 of Mission: Impact, some of the topics that Carol and her guest, Mary Hiland discussed include:
- The role of the board in day-to-day operations
Mary Hiland brings over 40 years of experience to nonprofit leaders to create a paradigm shift about how to develop an informed and inspired board that is truly an asset. Her mission is to help nonprofit leaders ignite and unleash the potential of the board, getting rid of the mindset that a board is a burden. Her deep expertise and hands-on experience (26 years as a nonprofit executive and 17 as a board member) bring credibility and confidence to nonprofit leaders who know she understands because she’s “been there.” Mary coaches, and mentors executive directors and board leaders. She is a speaker and published author. She has a weekly podcast, Inspired Nonprofit Leadership: conversations to inspire, inform, and support nonprofit leaders.
Carol Hamilton: Welcome, Mary. Great to have you on the podcast.
Mary Hiland: It's great to be here, Carol. It's always great to connect with you.
Carol: So I'm curious, what drew you to the work you do? What would you say motivates you, how would you describe your why?
Mary: Oh, that's a big question. I've been in the field a really long time, so I'm gonna mostly address the work I'm doing now as a consultant, because that's been the last 18 years. I had a different ‘why’ early on when I was much younger, but I see a lot of potential in the boardroom of nonprofits, having been around for over 40 years in the sector. I see a lot of challenges in the relationships between the executives and their boards, and I had great experiences in both of those scenarios. I had great boards, and I had great relationships with my board chairs, and it's painful to me to see that things aren't as good as they could be. I really want to support executives and board members to reach the potential of those relationships and the functioning of the board. So, I’ve developed a passion for that out of just hearing the stories and observing, and knowing on the other side what's possible, seeing the really powerful impact that boards can have and executives who are just thrilled with their boards, believe it or not, out there.
Carol: Yeah. That executive director-board chair relationship is so key to the effectiveness of the organization. What would you say are some of the key elements that can make that relationship successful?
Mary: Well, it's interesting that you should ask me that because I did my doctoral dissertation on the relationship between the Chair of the Board and the Executive Director, and there was no research out there about the question you just asked, what are the critical success factors in this relationship? I really wanted to learn about it. I didn't get all of the factors out, but there were two themes that came out in my interviews with board chairs and their executives. This has held true in all my observations that the first critical success factor, which is probably no surprise to anyone out there, is trust. But what I found was that people don't always know how to build trust. They really don't know how to build relationships. I went into it thinking ‘everybody knows how to do that. this is a natural thing,’ but it isn't for many people. So I developed a model of trust-building, and we could talk more about that if you want, but trust-building is really important. And there are different ways to build trust that you may not think of, and it's easy to lose. Unfortunately, the other was when they're interacting with each other one-on-one, but not necessarily in person, whether it's over the phone, not in email, but over the phone or zoom these days, or in-person, what are you focusing on in your conversation together? There's a lot of options for that, as you can imagine. And there's different types of interactions that you're going to have, and the interactions can help build the trust. But some were focusing just on the executive using the board chairs as a sounding board and a lot of focus on the day-to-day operation. Then others were focusing on more planning together. They were doing some of that sounding board stuff, and Day-to-day stuff, but then they were planning together and being strategic thinkers together, and then the final level of interaction and topics, and focus of what they were talking about was more, the best word I picked for this was leadership. They were actually leading together, thinking about how to engage with the community, thinking about how to engage the board so that there was this depth in the scope of what they talked about and focused on. I don't want to go on and on and on about it, but I don't see too many board chair-executive relationships where they're even thinking about ‘how do we spend our time together? What do we talk about? What are the agendas?’ It's probably the agenda for the board meeting, maybe a problematic issue with the board member, some other more tactical kinds of things, but that is not wrong. You need all of that, but it's trying to think a little more deeply about the quality of what you're working on together.
Carol: Excellent. Going back to what you initially said around building trust. I know a lot of folks now, they may cringe when they hear the word trust-building exercise, or may think that you're going to make them go out into the woods and high ropes course or something like that. What are some straightforward ways that, in your experience, are the building blocks of building trust?
Mary: Well, that's a great question. And you're right about that in the woods. I'm not that a person and I resisted this issue. Let me just share this one little thing. I resisted this in my research because I said if I stand in front of some Executives and Board Members and say, ‘it's important to build trust.’ They'll look at me like ‘did you have to go do a doctorate to learn that? Let me highlight a couple of different things that people may not think about. I think we all know that you can't be lying to people. You have to do what you say you're going to do. These are the things that people think about typically. One that I think is really relevant for Executive Directors, but also for Board Members is competence. There's a type of trust called competence-based trust in my model. You wouldn't hire a plumber to do the electrical work in your house. Now that seems very simplistic, but Executives, how are you showing your Board Members that you are competent in your job? Now when you're first hired, I tell Executives, you probably gave them a resume. You talked about the networks that you have, your skills, your talents, but after you're hired, when you get new board members, do you do that again? Do you share your resume with them? How are you showing your Board when you gain a new skill,or you think you get better at something, or broaden your network, or just do some professional development? How are you sharing that with people? I know Non-Profit executives can be very humble, which is great. I'm not talking about inappropriate bragging here. It's not inappropriate to demonstrate to people that they can have confidence in your leadership, that they can have confidence in your skillset. So that goes both ways with Board Members helping Executives understand that they're competent in their role as a Board Member. What past experience have they had? What leadership experience?
Carol: That's a great point that you make that, when folks are thinking about orienting new board members, I think most of the time they're thinking about orienting to the organization. Lots and lots of information about that. They often forget about orienting to the role of being a Board Member. I think that other layer that you're talking about of the Executive Director basically orienting the new Board Member to themselves as well and their background and what they're bringing to it. Not acting as if the Board Member already essentially knows them.
Mary: I think that is a very often missed opportunity for executive directors. The other one is giving feedback, communication, and trust. We probably think of it as telling the truth, but there are other elements of communication that help you build trust, other behaviors. And one is actually giving feedback in a constructive way, but the other is being willing to receive feedback and it's really important for executives to be sensitive to the fact that if they come across defensive to their Board it's like saying to them, to the Board Member or the Board Chair, ‘your perspective of me is not valid’ and dismissing it because you're defending yourself right out the gate and that doesn't work. It doesn't mean you have to agree with their perception of you, but it means you need to hear it and you need to let them know you heard it. Then you can say, ‘well, have you thought about looking at it this way?’ or, ‘I have a different viewpoint on that,’ but that's not the same thing as being defensive out the gate. When you're defensive and dismissing people, nothing is going to erode trust faster because they don't feel heard and they don't feel that you're hearing them at all in terms of understanding a different viewpoint. They can't trust that you're open to new ideas. The other is your willingness to give feedback because you're saying to that person when you do that, I believe that you are open to learning. I believe that you can grow and change. You're expressing confidence in them because you're taking the time to share something that you've observed or experienced with them. That can go a long way to build trust. So giving that honest feedback and giving it in a timely manner is really important because it also says ‘I'm invested in your success.’ And I'm sure you've seen it over and over again Carol. The supervisor, the leader who waits and waits and waits when the new person joins their workforce to give feedback that's negative because they feel, ‘Oh, they're just new.’ They just dismiss it because giving negative feedback is uncomfortable. Well, think about it as a way you're building trust with that person. So that's another one that I think sometimes we don't think of.
Carol: I know a lot of people don't really have a lot of skills around giving feedback. People talk about it a lot, but I don't know that I was taught in college, or other places, probably not until I was doing my graduate degree in organization development where we really dug into ‘what is feedback?’ What's the purpose? It actually often says more about the person giving the feedback than the person receiving it. You know how to receive it. So in that instance, where you said when someone is starting to get defensive and they can feel that they might be getting a little emotionally hijacked by the situation for them to even think, ‘I'm just going to say, thank you.’
and ‘I'll think about this.’ and come back to it later when they have a little more perspective at a little more distance from the instance that it's happening.
Mary: I think it's helpful out there that we're spending a little more attention on relationships whether it's driven by some of the horrible situations we've seen, but I think that it's a very important part of growing and developing, particularly as a leader. If it's okay Carol, I do have a trust-building action plan that's free if it's okay, I can tell people how they can get it. It tells a little bit more about the types of trust and these behaviors are available that are listed so people can get that by going to Hilander Consulting. That's H-I-L-A-N-D-E-R consulting dot org, org slash trust building. If you go there, you can get that.
Carol: That's in the show notes as well.
Mary: That would be great. Because I created that to help people broaden their perspectives about trust and get some sensitivity.
Carol: Such a big concept that's really helpful to have it broken down into elements. What are some behaviors? What are some actions that you can take to start working towards building that trust and then you also talked about the different kinds of conversations that executives are having with their Board Chairs and named three different kinds: that sounding board day-to-day is the planning that made them move to more of a strategic level, and then the leadership level, and the first one that you mentioned around the day-to-day I think on one hand, that Executive Director role can be a very lonely place where, Executive Directors don't necessarily have or may not have peers that they can reach out to, to have those kinds of conversations at the same time. I would imagine that if they're drawing their Board Chair into those day-to-day conversations about what's going on. While they may be training the board on, your role is not to be involved in staff.
Carol: They're actually drawing the board into that role through that conversation. Oftentimes, the reports that people have in board meetings and all the different things that they use, they include, and then they wonder why Board Members step into wanting to get involved in operations? Well, you spent half the meeting updating them on that.
Mary: And I think this is such an important point and I would not want to leave people thinking that I would be encouraging going down that operational rabbit hole of detail with your Board all the time, particularly your Board Chair, but here's where, when you're kicking off your relationship with your Board Chair, you need to start by talking about ‘how are we going to work together?’ it's important to establish a ground rule with your Board Chair. That if it's okay for me to bring what's on my mind to you and experience our relationship as a safe place to have you as a sounding board, then I need you to understand and tell me that you get it. That I'm not inviting you to come in and tell me how to do my job, I am inviting you to give me your perspective, but it's creating a different place and environment for us to have that conversation. It's not telling you that I want you to change your role or the boundaries that we have together. I think that's a really important thing to establish upfront because your board chair may not know how to interpret that. Carol, we know that if boards don't have meaningful, strategic leadership, meaningful conversations, values-driven, conflict conversations to have. Discussions about looking for a way to make a difference in half meaning they're going to go to what you leave them. So if you're leaving them the details, that's the only place they know how to get engaged, so be careful and that's where your board meeting agendas and people talk about generative boards and those kinds of conversations, and those are very important for that reason.
Carol: Those are some of the basic things, but what are some ways that a board chair and executive director working together can really shape an agenda that leads the board to have those more strategic conversations.
Mary: Well I think it all starts with having a good strategic plan frankly. I really think if all you have is the answer to this question. If we were really successful in advancing our mission three years from now, what results will we have created? And if you're bored and you can't answer that question, you've got a measurable three or four results that you're working at a high level to achieve then of course, next question. And if you haven't done this, definitely a board agenda item is ‘what's the board's role, does the board have a role in achieving that particular goal?’ And if it does, what is it? How's it going to organize around it, and what result is the board going to accomplish in this first year toward that. So when that framework of your work is in place, it creates the opportunity to look at how we’re doing, how are things going? Also for board discussion, how is the board functioning as a team in its own development? Just like you should be thinking as an executive leader about your own development and what are you doing? So thinking through those higher-level strategic issues, any particular challenges, making room on the agenda for discussing and learning about what some of the challenges facing the organization are. So you can't say exactly what's coming up for you, but that's what you want to bring up and shape that agenda. You're going to have some ongoing work that you need board decisions around, the regular oversight things. Again, the progress on the strategic goals. So if you have the framework around you, hopefully it makes it easier for you to know what we need to talk about.
Carol: Yeah. I think just even having a practice around, ‘we're gonna consider one higher-level strategic question at every board meeting.’ And also separate out, ‘is this a conversation to have a discussion about this and brainstorm and just explore the issue?’ Are we learning something, are we getting some outside input about this? Or is this a point at which we've spent plenty of time discussing and now we have a concrete proposal and we're going to make a decision, but I think there's some folks who want to move to a decision real quick and others who want to explore longer. So being clear about where you are in the conversation on those strategic issues can be really helpful as well.
Mary: Yes. And I think just going through the process of creating awareness about decision-making, ‘how are we making decisions?’ That could be a great conversation at a board meeting. I had a client who called me and said, come teach our board how to make decisions.
Carol: I had a conversation with someone this morning about that. It’s hard for groups. They come with where they've been, how they've done it in other places, all folks are operating from all sorts of different assumptions. So getting that out on the table and talking through, ‘how have we made decisions? How do we want to do that moving forward?’ It's really important.
Mary: That's right. That was a very interesting challenge for me. It was a long time ago to really look at what we know about decision-making and this was a very high-stakes decision and there was a split vote on the board. And when the board, not knowing Robert's Rules of Order, which I don't recommend using by the way, I do think you need something, but they had thought that if someone calls for the question, you have to stop discussion and that's actually not true. When you stop discussion arbitrarily like that, because one person says let's just vote in this case, resulted in a split vote. And one side of that boat got up and walked out of the room because they felt so discounted and not valued, and they were not ready to make a decision.
Carol: Rules can be useful and they have their limitations. When you're in a messy, controversial conversation, it's probably time to put them aside a bit and just allow the conversation to go.
Mary: Yeah, one thing that I've used is that often boards want to have a high level of agreement and may even be trying to work towards consensus and Sam Kaner has the same ‘consensus continuum’ where, it's like one to eight, like I'm totally for it down to one being ‘I veto this’ and all the different gradations in between and just getting a sense of where people are. I was on a board where we had a high stakes decision, and it really was not one where there was a good solution. So, we agreed ahead of time that as long as we got everyone to a three, which was, ‘I think I can live with this. I don't love it, but I can live with it.’ That was going to be good enough because we knew that we weren't going to get to any solution that folks were going to be super excited about wholeheartedly. I think that it's a good strategy for the board chair particularly to stop discussion sometimes and just test and say, let's just do a sample vote here so we see where people are on this. It allows you to have a more efficient meeting if everybody agrees, but they aren't realizing they're agreeing. Also to allow for some agreements about, ‘well, let's talk about it for another 20 minutes or something.’ I think that the value of pushing for consensus is that people will stretch and be more creative about solutions if it isn't too easy to get there. So that's an opportunity, but not always achievable.
Carol: Yeah. You've talked about a third level where the board chair and the executive are working at what you described as a leadership level. Can you say a little bit more about what you mean by that kind of working?
Mary: Yeah. Now this is about what they're focusing on when they're together. What I found in my research, and I can give you a link, it's not on the top of my head, but a link to an online journal that I wrote a summary of all this research in so [the listeners] can get a little more on this if they're interested. But it was interesting because the pairs that had the highest level of trust, which we didn't talk about, but it's called identification-based trust. And it's when you don't just know the person, you identify with them and it's a little more personal. Those board chairs and executives were sharing more personal [information], but appropriately personal [information]. Like, one board chair knew the executive director - and this may seem silly, but it was really important - collected teddy bears. So he bought her a teddy bear, little things like that. So the highest level of trust pairs were also the ones who most often were at this third level, which was cumulative by the way, when they got together, they were focusing on what I called management planning, and then leadership. Now at the leadership level, it was as if they were standing side-by-side facing out into the community, but they had engaged the board with them. So whatever that took to be thinking about being more outward on their impact, more focused strategically on that versus some of the pairs that were maybe stuck a little more at the managing level where they were always working on what's going on in the organization, always focused only on the organization, the planning groups were focused on the organization sometimes, but also the board and working together more strategically. The leadership level of pairs was more the characteristic thing was that they were doing all of that, but also very outwardly oriented about constituents, about impact, about things going on in the community. So I'm not sure how to describe it more than that. I'd have to go back to my transcripts - this was a long time ago - and read some of the stories.
Carol: I think that gives a good perspective. You can imagine lifting your head up and looking over to the rise and looking outward rather than just in the details.
Mary: Yeah. So then it was cumulative. It wasn't mutually exclusive. It was just, they never got beyond a certain focus, and nobody agreed to be interviewed that didn't think they were doing a good job together. So in that sense, the research was biased. Cause I didn't have any horrible pairs. I had people say, ‘well, I don't want to be interviewed with my board chair.’ I interviewed them separately, but they just didn't want to invite their board chair to participate.
Carol: So, what would you say more broadly beyond the board chair, the executive, what would you say the executive needs to be cultivating in terms of engaging the whole board?
Mary: Well, I think there are some additional things they overlap with the trust-building, obviously you need to do that. You need to build your relationships one-on-one and do you need to be there collectively with them? Don’t control that you're the only one interacting with the board as part of trust is trusting that your staff can interact with the board without you having to be paranoid and controlling about that. But I think that one of the key issues where I see challenges for executives is in communication. You may have 12 to 15 board members, and every single one of them has a different preference for how you communicate with them. How much should be provided on a particular issue. Some people just want the bottom line, and other people want volumes. This was my experience when I was an executive. So I think being proactive with your board and as you get new board members, having the conversation about ‘what are their preferences,’ but then collectively as a board raising awareness that everybody has different preferences and getting the board to agree with you on how much they want, how they're going to communicate. How do you manage say, email communications? Do you have a subject line flag for action now? Information only when you can get to it? Communication agreements and guidelines that you create together are very powerful and can be very helpful for executives because they're not trying to meet 14 different, 15 different people's needs for different kinds of communication.
Carol: You're talking about emails. I've seen those on agendas and hadn't thought about then transferring it to that information that you're sending out to folks of: is this for your backup, for background decision, I need input right away that that's really key to have some agreements around those so that people can differentiate and really focus in on what's the most important.
Mary: Yeah. And I think the other thing that I said about competence, there's a gal who did some research on the board-executive relationship years ago, Maria Galinsky. She coined the phrase ‘executive assets.’ She said that that's something you want to keep your board informed of all the time. That's where I picked up this idea and then melded it with the concept of competence-based trust. That's important for you to keep in mind, and as you're building trust, then you have the safety of not having surprises, which we all know, but different board members are again interpreting surprise differently. So I think that's important.
Carol: Well I'm going to shift gears a little bit here. On every episode, I play a game, where I ask one random icebreaker question. So I've got one here for you: what's something about you that surprises people when they first hear it?
Mary: Oh boy, something that surprises people when they first hear it…. I'm trying to think. I know that there's something out there that I used to say, ‘well, this one, I don't like to say very often because I don't want to feel like I'm bragging.’ I have five degrees and that surprises people sometimes. Also I don't have a middle name, I used to sing when I was younger. There's a few little things like that that I don't talk about very often.
Carol: Well, thank you for sharing that. So what are you excited about? What's coming up next for you? What's emerging in the work that you're doing now?
Mary: Well I'm close to finishing my book. I'm very excited about that. I have the final chapter, which is the wrap-up chapter to write. Then of course it goes through that whole long process of deep editing and doing the book thing, but I'm really excited because this book is based on four executive directors and it's based on a couple of my studies about boards, how boards get better and what do you do about the problems you're having with your board? I'll just quickly say that, what I learned after doing a lot of research and case review was that every problem you have with your board fits into one of three areas: capacity, connection, and culture. So I talk about that, give examples of that, but more importantly for executives, I talk about: what are you going to do about it? So I find that - and you probably do too Carol, in your work - that a lot of times when people have issues with their board, the solution is a capacity solution. Where they're saying, we just come and train my board about their job, their roles and responsibilities. I get this every week and then they'll be better bored. Well, training is important, but it's not going to change behavior. So I'm hoping that my book helps executives understand when that's not going to be enough. And when they need to look a little deeper and what they can do when they do feel that the problem's a little deeper, so it's not so overwhelming.
Carol: We'll have to have you back on when the book is published.
Mary: That would be great.
Carol: So you already mentioned your website and the free resource that people can download about trust building. We'll make sure to put those into the show notes, so folks can find them, but yeah, thanks so much. It was great having you on and great delving into that board chair-executive director relationship that's just so key.
Mary: Well, thank you Carol. Thanks so much for having me. I love that you have a podcast out there too, and that we're able to reach people through this medium. It's very exciting, I think. I just want to wish your listeners well and encourage them to take care of themselves and encourage you to do the same.
Carol: Absolutely! That's so important. Well, thank you so much.
Mary: You are welcome. Bye-bye.
My passion is helping nonprofit organizations and associations have a greater mission impact.
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