Get that Money Honey with Rhea Wong
In episode 67 of Mission: Impact, Carol and her guest, Rhea Wong discuss:
Rhea helps nonprofits raise more money. Though she has deep experience with institutional, corporate and event fund-raising, she is passionate about major individual donors and helping organizations to establish individual giving programs. She has raised millions of dollars in private philanthropy and is passionate about building the next generation of fundraising leaders. She has become a leader in the New York nonprofit community and is a frequent educational commentator in the media. She has been recognized with the SmartCEO Brava Award in 2015 and NY Nonprofit Media’s 40 under 40 in 2017. Rhea lives in Brooklyn with her husband. When she is not raising money for causes she loves, she can be found hosting her podcast, Nonprofit Lowdown, promoting her newest book Get that Money, Honey! or onstage as a newbie stand-up comedian in downtown Brooklyn.
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Carol Hamilton: My guest today on Mission Impact is Rhea Wong. Mission Impact is the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I’m Carol Hamilton, your podcast host and nonprofit strategic planning consultant. On this podcast we explore how to make your organization more effective and innovative. We dig into how to build organizational cultures where your work in the world is aligned with how you work together as staff, board members and volunteers. All for this is for the purpose of creating greater mission impact. Rhea and I talk about how founders have to shift their thinking if they want their organization to grow, what rocks and pebbles have to do with nurturing donor relationships, and how accidental fundraisers can build their confidence.
Well, welcome Rhea. Welcome to Mission Impact.
Rhea Wong: Thanks so much, Carol. It's so fun to be here with you.
Carol: I have to say thank you for back in the day when you actually had me on your podcast before I had started mine, and it was part of what helped me have the courage to step out, and launch my podcast. So thank you for that.
Rhea: Oh, you're so welcome. I love it. I feel like the more the merrier we all need. good voices out here sharing knowledge. So awesome.
Carol: Absolutely. Absolutely. So I like to start out each conversation with what drew you to the work that you do and what would you describe as your why, what, what motivates the work that you're, that you're focused on?
Rhea: So sort of different iterations. So I started as a 26 year old executive director in New York City. And first at 26, I knew everything right? But in retrospect, I don't know whose idea it was to hire a 26 year old. Anyway, I talk about this a lot, but on my first day on the job, I did two Google searches. Google Search. One was, what did this executive director do? and Google search too was, how do you fundraise? Because I was that clueless.
And so over the course of 12 and a half years, my team and I built up the organization from 250,000 a year to just a little bit under 3 million in private funds in New York City. And it was a great ride and, and I really credit a lot of folks helping me in a really great team, but I also just thought, why did it take me 12 and a half years to figure this out? Like I'm a smart person. Surely this should be.
And what I found is that a lot of people have been put in these positions as executive directors or even development directors without ever having received formal training. I called them accidental fundraisers, right? And so in the next iteration of my career, I am doing it for the 26 year old me that was super clueless. I mean, I Googled, I got meetings with anyone who would meet with me. I sort of cobbled together what I would consider an MBA in. And fundraising. And the truth is the world needs a lot of healing and the folks who are doing the healing don't have time to waste to figure it out, like I had to figure out how to fundraise to bring the resources to the work. And so I do what I do because I remember what it feels like to be in. A seat and feel such a sense of responsibility and yet feel so clueless and alone in how I'm supposed to do this.
Carol: At least at that point there was Google for you to tap into folks beforehand, probably were, were flailing around and, and having less, less easy access to, to ways to learn. But I love you. Taking that and really streamlining it cuz, right. Why, why should it take anyone that long to really get good at what a it's a basic function for most nonprofits. Although it's rarely why people go into the field or go in and, or want to do the work that they're doing. it's often around. They wanna move a mission forward. They have a, they, there's something that, I was talking to somebody yesterday and she got started because X, Y, Z thing really pissed her off and those kinds of things. Mm-hmm. are the things that draw people into the field or have them start organizations or join organizations cuz they wanna make that difference and yet without money, without funds to and resources. There. There, there's. you can pursue a mission, but you're just so much more limited in your scope. So really being able to step into fundraising is so important. So what would you say to people? What are they, what are the first things that they have to learn as they're, getting, getting better at fundraising and a, and advocating for their cause?
Rhea: Before I answer that question, can I just respond to Sure. Absolutely. Cause I think it's really important if you're 100% right and this is usually the curse of the founder. So in, in a sense, I'm a little bit of a founder as well, but nobody starts a nonprofit cuz they're excited about fundraising. I totally get that right. On the flip side though, I think people who start nonprofits have to really come to terms with the fact that they're starting a small business. Mm. And a small business does not run without revenue.
And so, As you are growing an organization, especially if you are the executive director, you have to recognize that what got you here won't get you there, right? Your job is no longer, I, I like to say pet the panda bears as just a. a cheeky way, like your job is not to pet the panda bears anymore. Your job is to bring in the resources to hire people, to pet the panda bears. And where I see a lot of folks stumble, particularly founders, is that they have not upgraded in their own minds what the job is now. Like they realize, they don't realize that the scope of responsibility has changed because they're so connected to this vision and identity of themselves. It's like, well, I'm just the one who pets the panda bear.
And so that's where we see a lot of founder syndrome, like people who failed to build an institution around the idea. And so without a clear strategy for revenue, without an institution, you just have a hobby really. It could be a well-funded hobby, but it's really just a hobby. And so that's for all the folks out there listening, especially the, the founders in the eds, you are my people and I love you to death, but also. You have to run it like a business because it is a business.
Anyway, To get to your point though the question about what are the things that people have to know I mean, there's so many things, but I think so many things, right? So many things. But, one of the first training I do with the folks that I work with is around money mindset. So I think. Carol, I know you and I spoke about this, but we operate in such a scarcity mindset in the nonprofit sector. Like, oh, we can't afford that. And even the word is, is a negative, a nonprofit, right? We don't have enough time. We don't have enough money, we don't have enough staff, we don't have enough. No, we can't, can't, can't. And so what that does is it puts us in a survival mindset. And so when we get into a survival mindset, that's when we get reactive. That's when we get stressed, that's when we get transactional and we treat people like they're walking ATMs. And so the thing that I really want to get across to people, is that the job is not about chasing people down and extracting money from them. The job is to attract. Partners and inspire them and compel them to give because who they are in the world is intertwined with what you do as an organization and that there's an ever-growing cycle of growth and learning and interconnection.
Carol: I was just talking to someone recently about what they termed the ladder of engagement and, and I was actually reflecting on the number of. Newsletter, email newsletter lists that I'm on for nonprofits. And when I receive the number of invitations that I have to donate mm-hmm. But how few invitations I get in a really concrete way of how to get more involved and, and volunteer with them so that they, I would actually learn more about the organization. They would learn more about me. to me, to my mind, I probably would also be more motivated to give more versus mm-hmm. the 10th email that they've sent me for donations. So I love that. What you're talking about, about that interconnection.
Rhea: Well, the other thing too is I think, gosh, Cal even began, but so many nonprofit people have no expertise in marketing, which like, why would you? Right? I mean, that's not what the job is. But there's a concept of marketing of a nurturer sequence, and what a nurturer sequence is, is you're literally nurturing the relationship. And so what. Talk about a lot with my nonprofit clients if you have to think of all the communications that you're putting out as pebbles and rocks. Pebbles are the nurture sequence. Pebbles are the stories that you tell. Pebbles are the invitations to come to an event or volunteer or anything that builds trust. The rocks are the actual tasks. The thing, the mistake that I see people making all the time is that all they're throwing out are rocks. All they're throwing out are asks without the pebbles of building the trust and nurturing relationship, and fundamentally, Trust equals donations. So if you haven't done the hard work of building my trust in you and building my relationship to the organization, you have not earned the right to ask me for a donation because you have not gotten the trust.
Carol: And I, the, the image of people throwing rocks at me is not very inviting.
Rhea: That's true. Well, just think about like a pond, right? Like a big splash. So your, your rocks are like, they make a bigger splash, but you need the little pebbles to agitate the surface. I dunno if this is the best analogy, but the point being that you can't be throwing rocks out all of the time because people get tired of that. And also you. Established enough trust. You haven't established a relationship. You were just talking to me as if you're just extracting and like, by the way, 10 emails sent to me to ask me for money does not make it more likely that I'm gonna send you money. Right.
Carol: Right. And no. I haven't necessarily responded as they want me to. But, and probably because it is feeling transactional on my end.
Rhea: I mean, I think the other mistake, and I think it's a function of being so deep in this scarcity mindset, is that fundraisers, and I get it, fundraisers are getting it from both sides, right? They'll probably have an ED sitting on top of them or a board sitting on top of them being like, bring in the money. And then you have donors on the other side and, and you're just, you're in the middle. We so often think about what we want as a nonprofit. I like my fiscal year. I wanna do this. Me, me, me, me, me. It's the rare nonprofit that thinks about the donor. Like, what does the donor want? What does the donor experience, what do they want to achieve with their money? Right? Like, we all want something in the world. Good or bad, right? Like maybe I care about the pan bears, or maybe I wanna think of myself as the person who is in conservation or whatever it is. But how often do nonprofits actually ask me like, what do I want to achieve with my money? Like, why would I give to this organization and how is it aligned with my values and my purpose? And so, I think we as fundraisers need to think of ourselves as facilitators of our donors' experience. we're, as philanthropic advisors as opposed to, extractors of resources.
Carol: And I love that idea of a facilitator of an experience because that that would, if, if someone were thinking about it that way, they'd provide. different ways to have experiences with the organization and, and not just that one that keeps getting, drum drum, drum on. So, that facilitation is a really interesting idea.
Rhea: I mean, it's like, why, like why is Disneyland the happiest place on Earth? Like it's, and they're making money and make no mistake about it. But I would submit. it's because they've really thought about how to make a magical experience. And when you go to Disneyland, you're essentially buying an emotional experience, right? And you're like, what? Fine, go on the rides, whatever. But you're buying awe. You're buying magic in a sense. And I think as nonprofits we really have to orient ourselves to asking like, what kind? Experience, what value are we offering our donor? By being a donor with these NPSs? That doesn't mean I get the experience of getting like 10 more emails asking me for money. Like, that's not, that's not why I give money. And like also, I'm actually, I'm also pissed off at the donor. Like when I give to particularly political, political campaigns, I'm calling you. Hey, what's the thanks I get for donating? Oh, I get 50 million more people asking me for money cuz you sold my email address. Like that does not inspire trust and confidence.
Carol: Amen to that. Amen to that. Where have you seen organizations do a good job in creating that experience? Maybe that magical experience that you're talking about.
Rhea: Honestly I don't know that I, I can point to an exemplar. Let me think. I mean, look, how about good? Let's say good. I mean, what, I'm, I'm just gonna, everyone says, I'm just gonna call it Charity Water does a great job, and I, I'll tell you why. So, From a communication standpoint, most nonprofits put too much information on their website. It's very confusing. I'm not sure what I'm supposed to do. When you go to Charity Water, it's very clean, it's very straightforward, and they answer three questions. What problem are you solving? Why should I donate to you? So it's about competency and transparency and what's in it for me. And so if you scroll down and it's like, oh, well you can be part of our, peer-to-peer giving thing and it's really about building a community around an idea.
And so, I mean, I think Charity Water probably does the best job of understanding that. Are designing around a donor experience and a donor emotion as opposed to making it about them and about talking about what they need or what they want. Because in a sense it's sort of irrelevant. And like, here, I wanna be really, really clear because I, I know I might get some pushback here from people who are donor-centric versus community-centric. And I, I'm not gonna step into those muddy waters. Fundamentally, what I'm advocating is, is being empathy centric, right? We all have stories, we are all the main characters of our own personal movie, and there's space for all of it. But if I'm a donor and I don't feel appreciated, if I don't feel. Like I am part of a community. If I feel like you're just looking at me like I'm a walking track book, I'm gonna take my track and go somewhere else.
Carol: Actually as you were talking, I was, I was thinking about the whole move towards community centric fundraising, which I'll, I'll have to admit, I don't know a ton about. But I like that rephrase of empathy centric fundraising. So it's, and that can be e e e empathetic for any of the people involved in the whole experience.
Rhea: That's exactly right. I mean, I think there are a lot of things that I agree with in community-centric fundraising. Like, I think, I think that there have been a lot of toxic behaviors in the sector around, treating the donor like they're a savior. Like that's not, we, we're not, we don't need saviors, we need partners. But the thing that makes me very uncomfortable about community centric fundraising, and I'm part of, slack channels and all that is. There feels like there's an undercurrent of hostility towards people who have wealth. And I just wanna be really careful that we are not falling into this trope of like, well, rich people are bad and they did bad things to get their money. I mean, the truth is like most wealthy people in this country are first generation wealth creators. They're entrepreneurs. They made their money. Most of them did not do bad things to get their money. And, and yet I think in American society, the last great prejudice is against people who are wealthy. Like, we see villains that are wealthy and I mean, the truth is money is not. Money doesn't change anything. Money is just an amplifier. So if you are a good, generous person with no money, you'll be an even better, more generous person with money. If you were a stingy miserly person without money, you're probably gonna still be a miserly stingy person with money. Right? So I fundamentally believe that money is an amplifier of what's already there. And so this went on a weird tangent, but I, I, I would really caution. Who are talking about community centered fundraising to be careful that we're not demonizing people of wealth.
Carol: And just for folks, can you just give a brief definition of what community centered fundraising is?
Rhea: So it's an interesting model of fundraising. It's coming out of the Pacific Northwest, and it's really a reaction. The tradition of donor-centric fundraising, which is about making the donor the hero of the story and the center of the story, and really putting the community at the center of the conversation. I would actually Nuance it a little bit. I think the work needs to be at the center of the conversation. And I think of it like stone soup. Like everyone has a part to play. Everyone can bring a little something and we create something better together. And so, and I think in the Community-centric fundraising world. I think there are a lot of interesting conversations that are happening, particularly among younger philanthropists and what their responsibility and obligation is to decolonize wealth. So I think there's a lot of interesting ideas coming out, a lot of which I do agree with. I think the tricky piece for me is that I've actually never seen it done in practice. To me, there's a lot of theory behind it. But anyway, if there's anyone out there listening who has seen this done in practice, let me know. I'd be thrilled to talk to you and possibly have you come on my podcast.
Carol: I mean, I think there are a lot of pieces in that, where folks are questioning a lot of them. I'm strongly in the commonly held wisdom about this, that, or the other in the nonprofit sector, which I think is really healthy to mm-hmm. to critique that and, and look at it and say, how can we do this differently? But I appreciate we're, we're back to stones and rocks and pebbles with your stone soup of everyone having a part in it, and how can we all work together. So, and, and talking about how money is an amp amplifier, I would say I've, I feel like I've heard power described that way as well. That you really, know, really learn about someone's character when they have power, mm-hmm. and it wasn't, isn't the power necessarily that did it. Their character that they bring to them, that level of responsibility that they have. What do you, what would you say helps folks who may be reluctant or accidental fundraiser fundraisers, what, what are some things that help them be more successful in stepping into that? You talked about money mindset. Are there other things that folks need to address? Is to, to become more confident, more comfortable in that?
Rhea: Well, you can definitely take my course. So I am a fundraising accelerator. But it's so funny. When I started fundraising I heard this commonly held piece of advice, like, listen for the gift, listen for the gift. And I was like, I don't really know what that means. And the truth is, giving people the space to talk about themselves and what they want in the world and what they desire and what and who they are in the world is really important. What's equally as important, actually more important is that. There are really three levels of listening. The first level is I'm listening with an, with an agenda, and unfortunately that's where most of us reside, right? So I'm listening to you, Carol, but really I'm just filtering through with my own agenda and for what I want to hear. The second is listening with no agenda, so really just being fully present. And then the third is listening for what's not being said. And I'm gonna credit Jason Frack for this. I did not come up with this. I think as a fundraiser, if you are positioning yourselves not as an extractor of resources, but as a facilitator of an experience, then I think you calm your lizard brain enough to at least try to get to level two listening. Because at the end of the day, this is a, this is a people business, and if people don't like you, if people. Trust you. If people don't feel connected to you, you're probably not gonna go very far in this business. and I, as much as I think that people like to put a lot of philosophy and psychology behind it, the truth of the matter is people do business with people that they like, the people that they know, people that they like, people that they trust. And so be the person who is. Trustworthy. Be the person who's likable, be the person that people want to spend time with. I mean, it's pretty basic.
Carol: And that what, what, what, what is not being said? So I'm trying to think of how I can put a question together, so what's not being said here that you would wanna tell people about?
Rhea: The idea of what's not being said is actually really, really hard to do. It takes a lot of energy and it takes, and here I'm gonna get a little boo cuz I'm a Californian. That's just how we are. But it takes quieting the voices in your own head. How often are we really fully present? And so what's not being said? It's your reading tone, right? Like we communicate a lot with our voices, we communicate a lot with our body language. We communicate a lot with our energy. And so if I'm in a meeting with you and your, your mouth is saying one thing and your body language is saying another, like, do I have the courage to be like, Carol, I'm just, can we just pause for a second? It seems to me that, you're saying, And I'm getting something else. Can you tell me what's happening for you? But it takes a level of sensitivity and a willingness to step into something outside of the script to have that authentic human conversation.
Carol: That's, that's taking a risk, right? Because the in, in pausing, noticing, asking the person about it. And then I think where I, when I've done things like that, where I've made the mistake is that I haven't then just been quiet. Hmm. To allow them to decide whether they not wanna say anything
Rhea: Like, we're so afraid of silence, right? I mean, I, I'm, I'm guilty as well, but we, we like to rush in cuz like, we don't want uncomfortable silence. The other thing too that I would really say, particularly to new fundraisers out there is please, please, please, please stop the pitch. Ditch the pitch people. Now let me nuance that. I think it's important to have a pitch for you. Have the salient points boiled down in a concise way. That part of the pitch I agree with. The part of the pitch I disagree with is how we teach people. Like you just need to like to throw that pitch out at people and like to splatter them with it, right? I mean, I've raised millions of dollars. There's no magical combination of words. I'm going to say that. It's going to convince you to give me a gift. It is. It's a conversation and so I think the reason. especially young fundraisers, rely very heavily on the pitches that they're nervous about. And so instead of actually connecting as a human, I'm just gonna memorize like these, five slides and exactly what I'm gonna say to avoid making a mistake or avoid an uncomfortable situation or avoid being vulnerable myself.
Carol: I feel like that is something that, really, could be applied in so many different situations. I'm thinking of it. instances where folks are going to see their legislator or, or legislative staff too, and they go in, they've got their talking points, and they're gonna talk at the person. Or even, someone who's a consultant or vendor or whatnot, comes in and gives you a pitch on why they're the great ones and you should hire them. And I think of a situation where I was working in an organization and we were looking to do branding work. And we had a couple different firms come in and one came in very much with the pitch model. They just. Gave us a fancy slide deck and talked to us. The other folks came in. They had nothing. They had no presentation. They spent the time asking us questions, listening, and responding. We began how they would work with us, but really Their approach was learning more about us. And I feel like that, or in, in sales, in fundraising, in advocacy, all these different arenas where you're, where your ultimate goal is to try to influence someone. When you come at them hard like that, the rocks that you were talking about before it, it's just a turn off and you just stop listening. But Oh, if you come in with questions and, and have a conversation with someone and want to know more about them, it's just a totally different feeling.
Rhea: Well, and, and I would also say with questions, like, actually listen to the answer. I mean, I, there you go. We ask questions. I mean, I, I have to tell you, Carol, I was once on a podcast. and literally the person had sent me the questions in advance and she just went through the questions like, like a robot. And I was like, I could literally say anything right now. And you wouldn't change the cadence of this conversation because in her mind she was just like going through the questions and it was very off-put because ostensibly though she was asking questions about me, there was no. Like there was no connection there. it was. Okay. The next question you were like, she was lobbing tennis balls at me and I was like, okay, I, the, we are not having a conversation it felt like an interrogation actually
Carol: Right, right. So there, there is, there is nuance in that, in that if you're all, and then I think at that point it's probably nerves again. Mm-hmm. and wanting to do it right and like, let me get through. but the focus is on yourself. Cuz it's like, I can. That's right. Control this by asking all these questions versus let me be in this conversation with you, hear what you're saying, and respond to it in some appropriate way.
Rhea: I mean, I have to tell you, you, I had one of the most incredible interactions I had as an executive director. I met this guy, he was very successful, a finance guy, whatever and I went into the conversation, I was super nervous. I was just thinking about like, okay, basically like how do I not screw this up, right? Cause I was like, I feel like I have one shot here. But I decided, and, and to his credit, he actually helped this along, but we actually had this really connecting conversation and it wasn't about the non-profit. It was about how he was on the board of his college and why he was on the board of his college and how going to this college had meant so much to him. And just like this opportunity to be. With another human being and just learn about who he was and, and, and put aside my own nerves of like, oh gosh, he's this super successful finance guy who has so much money. Right. And we were just humans and it was an incredible conversation. I came away incredibly energized.
Carol: So connecting it, as you said before, it's really a people business. And it's all about, cultivating those relationships.
Rhea: Definitely. Well, I, I think too, the reason why people get so nervous is it, it's all about that scarcity mindset. That's just this belief that, like, this is the last person I'm ever gonna talk to who might fund our organization or might give us a gift, or might give us a donation, like the truth is, it's probably not the last person you're ever gonna talk to. And not all donations are meant to be yours, right? Like if I talk to you, Carol, and I tell you about my organization, I learn about what you're interested in. And it turns out that you're really into saving the whales and that's not what we do. My job is not to convince you. My job is to say, Carol, that is wonderful cuz the world needs people to save whales too. Can I make an introduction to some people who are doing that work or at the very bravo. So glad that you figured that that's the thing that you wanna do and, go forth and do that. So I just think we have to let go of the desperation, ? So a lot of the times when we go into conversations like, I need to convince someone to do the thing that's like, That's like going on a date and convincing someone that we need to get married. I'm like, I don't even know you like that. Like what? Stop trying to push things. Like maybe it works out, maybe it's right, maybe it's not. But we need the space to be able to figure out if we like each other.
Carol: It reminds me of the small group that I was working with, and they were shifting from that all volunteer stage to having staff. But they were still very much in that scarcity mindset around board recruitment. Mm-hmm. And so it was like each new person that they met, they asked them to be on the board. And that's like, oh no. Asking someone to marry them. Like, no, you need to get to know this person. They need to get to know you. You need to know whether they're gonna show up and do what they say they're gonna do. Are they interested in your organization? Lots of different things. And so what are all those little pebbles as you talked about, what are all those little steps that you can provide people to, to give, have a way in if, if it is the right organization and cause and, and thing that they're really passionate to contribute.
Rhea: I talked about this a lot, Carol. So I love the dating analogy of people who have listened to me. No, it's number one, desperation is a stinky perfume. So I'm, I'm married, I've been married for a long time, but once upon a time I was single and I would go through these periods where I couldn't catch a date to save my life. It was just like a dry spell, right. And the minute I was in a relationship, everyone wanted my number. And I was like, what's up with that? Like, where were you a month ago? and it was because of the vibe I was putting out, right? Like when you feel secure, when you feel confident, when you feel just sort of in integrity with yourself, like that's very attractive and people want to be part of that. But when you're desperate and you're like, well, you go out on a date with me, will you be my boyfriend? It's like, no crazy person. I like to calm down.
Carol: Well, right. As you were talking about the, the other conversation where, you felt like this is my one shot. That just, that it's like, it just, even, even just saying that I feel myself tensing up, and, and so where you're calm and confident in your, in your, in your own power.
Rhea: Just comfortable in your own skin.
Carol: Absolutely. Exactly. Exactly. So at the end of each episode, I like to ask an icebreaker question that I pull out of a box. So I've got one here for you. Oh, how fun. Which, which famous person I you're, you're in New York, you're in I think, Southern California right now. Maybe, maybe not Southern California.
Rhea: No, I am in southern California right now. What
Carol: A famous person have you met? And, and any level of fame is fine
Rhea: oh, okay. I'm gonna share the story. I hope, I hope this doesn't get back to me. So, I am a big Game of Thrones fan and Peter Dinklage lives on my block. So for those of you who don't know his Tyrion Lannister, and I have for the longest time. Tried to befriend him and he is not having it. he's not having it. He's not having it. I mean, so I see him walking his dog. I'm walking my dog. I try to be super cool, like, oh hey neighbor, good morning. And he is like, not unfriending, he'll say hi, but like he is just not trying to be my friend. So I don't know if I could say that I met him. I definitely have interacted with him where, Tried to have interactions with him, and he is not about that life. So Peter Dinklage, if you're listening to this, I am your neighbor. I'm not a weird stalker, but we should definitely be friends
Carol:. Sounds good. And a dog. A dog is always a good way to get to know people. So what do you,
Rhea: So wait. Okay, wait, quick story. So he has a dog and I have a dog. My dog has passed away, but anyway, I have a dog and I was like, oh, I'm gonna be in, like, we're, we're gonna be dog friends and then we're gonna see each other on the walk and then like start chit-chatting. But then, My dog decided to have beef with his dog and started yapping at him. And I was like, dog, dog. I, I don't ask for anything except for this one thing. You could have gotten me in with Peter Dinklage's dog, and it was a tremendous failure. So like, then I had to cross the street when I saw him and his dog because my dog was being a jerk. So sad times with the dogs.
Carol: Well, you can blame it on the dog then. Poor, poor puppy. I know you're a cutie. I know. Or was, I'm sorry to hear he passed away.
Rhea: That's it. Stevie Wonder. Well, we have a new love Stella, but Stevie will always hold a special place in our hearts
Carol:. Yes, absolutely. So what are you excited about? What's coming up next for you? What's, what's emerging in the work that you're
Rhea: Good question. So I, as I mentioned, have a fundraising accelerator. So I'm actually promoting my cohort now. And this is ideal for executive directors and development directors who are accidental fundraisers who wanna learn how to get out of the transactional into the and what else? I have a book that came out last year, so I'm still out in the world promoting that. What else? I'm doing some speaking and training around the country, so that's a lot of fun. But I continue to have my podcast and my weekly newsletter. So there are lots of ways if, if you want more of this action, there are lots of ways to get it.
Carol: Definitely. Remind me what the book is.
Rhea: Oh, get that money, honey
Carol:. All right. I love it. I knew it was, I knew it was a good title. I knew it was a good title. Get that money.
Rhea: It's so funny when I put it out to a group of pre-reads, someone responded like, I don't know what you should call it, get that money, honey. Because as a man, that feels alienated to me. And I was like, I hear your feedback and I respectfully override it.
Carol: That is always our prerogative with feedback. Right. It's just information. We don't have to follow it all. I hear you and well, thank you so much. Thank you for coming on the podcast. It was great to talk with you.
Rhea: Thanks so much, Carol. It's a lot of fun.
Carol: I appreciated what Rhea said about cultivating an experience as a fundraiser for a donor. Truly being present in the conversation, putting away the script and truly listening. Listening for the gift instead of jumping in with your talking points and your pitch. Very few people want to be pitched to. They want to have a conversation. And know that you are really listening to their answers so that they can connect with you as another human being.
Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Rhea, the full transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes. I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as Natasha DeVoise of 100 Ninjas for her production support. If you enjoyed it, please share it with a colleague or friend. We always appreciate you helping us get the word out. And until next time, thank you for everything you do to contribute and make an impact.
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