Fresh customer centered approach
Has this ever happened to you?:
An influential volunteer has an idea. They think it would be perfect for your organization. The idea sounds really intriguing. There's revenue potential and it seems to promise to more fully engage your constituents.
After extensive planning and development the initiative launches with lots of internal fan fare. But very few people enroll.
Internal discussion concludes that it must be the messaging. You tweak your marketing messages and send out a new set of email blasts But interest and enrollment remain low.
What went wrong?
There is a better way. You can put your audience's needs at the center. And use a process that minimizes your risk by weeding out expensive mistakes early.
Let Grace Social Sector Consulting, LLC show you a fresh new approach to developing new programs and services.
An influential volunteer has an idea. They think it would be perfect for your organization. The idea sounds really intriguing. There's revenue potential and it seems to promise to more fully engage your constituents.
After extensive planning and development the initiative launches with lots of internal fan fare. But very few people enroll.
Internal discussion concludes that it must be the messaging. You tweak your marketing messages and send out a new set of email blasts But interest and enrollment remain low.
What went wrong?
There is a better way. You can put your audience's needs at the center. And use a process that minimizes your risk by weeding out expensive mistakes early.
Let Grace Social Sector Consulting, LLC show you a fresh new approach to developing new programs and services.
What to expect
You will:
- Uncover key audiences unmet needs
- Create new offerings that meet those needs
- Test your new ideas with audiences and see what works and what flops before you invest in them
- Learn a replicable process that will enable your team to build the skills and have the resources to continue innovating in the future.
Five steps
Grace Social Sector Consulting, LLC will customize our approach to serve your unique situation and constituents. Creating new offerings typically includes five phases.
- Frame: Get clear about whom you are trying to serve, project parameters, stakeholders, your design question, design criteria and who will make up the design team.
- Discover: Get insights into your audience’s’ lives. What makes them tick? What gets in their way? What problems can you help them solve?
- Brainstorm: Building on the insights you gain through discovery, your team engages in a variety of structured exercises to maximize their creativity and build a number of concepts to test.
- Test: Gather audience feedback on your concepts
- Adjust: Adapt your concepts
Organizations that benefit the most from this approach to creating new innovative offerings:
- Value meeting the needs of their constituents
- Are willing to take the time to understand the world from their constituents point of view
- Are open to feedback from stakeholders
- Are ready to try a new approach.