Applying an equity lens to your nonprofit work with Danielle Marshall

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In episode 56 of Mission: Impact, Carol and her guest, Danielle Marshall discuss:

• Using an equity lens to integrate DEI into all aspects of your nonprofit work
• The importance of sharing back next steps to community when you ask for feedback
• How to reframe resistance in nonprofit organizational culture change processes

Guest Bios:
    Danielle is an inclusive leader focused on strengthening collaboration among teams, leaders, and stakeholders to foster problem-solving, create solutions, and improve culture. She finds inspiration in leading systemic change work that promotes equity and inclusion. Danielle has worked in the nonprofit sector for 20+ years most recently having served as the Executive Director for Playworks Mid-Atlantic. Danielle went on to found Culture Principles in response to a persistent need to move organizations beyond DEI statements to develop strategic and actionable equity goals.
Danielle holds a Master's degree in Industrial-Organizational Psychology from Louisiana Tech University and draws on her background as an I/O psychologist in applying a racial equity lens to organizational policies, practices, and programs. She is a Certified Diversity Professional (CDP)/Executive Coach.

Important Links and Resources:

• https://www.linkedin.com/in/danimarshall  
• https://www.culture-principles.com/ 
• https://idiinventory.com/ 
• Equity Lens: https://www.culture-principles.com/resources/

Click "Read More" for Transcript:

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Carol Hamilton: My guest today on Mission Impact is Danielle Marshall.  Danielle and I talk about why it is so important for groups to be clear about their why on pursuing diversity, equity and inclusion – both at the group or organizational level as well as the individual level, how organizations can work both at the systems level of policy change and at the service level and have that work complement each other, and why applying an equity lens to your work helps integrate DEI work beyond a stand alone training series.
Mission Impact is the podcast for progressive nonprofit leaders who want to build a better world without becoming a martyr to the cause. I’m Carol Hamilton, your podcast host and nonprofit strategic planning consultant. On this podcast we explore how to make your organization more effective and innovative. We dig into how to build organizational cultures where your work in the world is aligned with how you work together as staff, board members and volunteers. All for this is for the purpose of creating greater mission impact. 
Welcome. Welcome, Danielle. It's great to have you on the podcast. 
Danielle Marshall: Thanks for having me, Carol. 
Carol: So I'd like to start out with this question. What drew you to the work that you do? What would you say motivates you and what would you describe as your why? 
Danielle: Yeah. It's funny that you start with the question. What is my, why? Cause I definitely wanna talk about that today as well. I think I have been engaged in this work. Before I knew there was a term for it. So, I come from the world of nonprofits and spent over 20 years working in a variety of nonprofits, usually youth serving organizations. And I worked around the country in a variety of different states from DC to New York, Maryland, Louisiana. Even Washington DC, so forth. And there was something that was happening that I found to be very interesting because I am serving youth and particularly what they focus on black and brown youth. I kept hearing this really persistent narrative about who these children were and what their outcomes in life would be. And then potentially like, even who their families were and the narrative was not a positive one. And I'm thinking to myself, I'm working on the ground with these individuals. I see them every day. I see how hard their families are striving to provide for them and, and help uplift them as the next generation. And I realize pretty early on it isn't the actual families that are the problems here, right? It's something systemic. That's leading to particular outcomes. And that's where I began to shift my thinking around, addressing the systems. Now my background is in industrial organizational psychology , which is a fancy way of saying, I tend to look at the whole world as a case study. Right. And so I'm looking at these systems, I'm looking at people's behaviors at the moment and I'm really working to figure out again, how do I use my strategy, knowledge? To create a space where we can start addressing these systems themselves, as opposed to looking at people as if they were the deficit. So that's sort of the Genesis of how I got to the place that I am now. , but in 2020 there really was this emphasis. And, and I started my business a month before George Floyd's murder. I had been on this path already. I knew it was time. What I didn't anticipate though, was the outcry, from the community that came in, I just mass numbers. So I really was beginning to now target specifically organizations that were interested in moving beyond this performative. We care about DEI. We care about racial equity to groups that actually wanted to do something that was tangible, measurable, and resulted in. 
Carol: And in thinking about those organizations that really wanna move beyond just, making a statement or maybe having training and checking the box. What do you see them doing differently than that surface approach to equity and inclusion? 
Danielle: Yeah. I think that's a great question. What feels like is at the heart of it is these groups. So just going back to the question you asked me in the beginning, what's my. They're clear on their, why they know why they are leaning into this work and that allows them to set again, very clear goals to get there. Right? So if it is happening for a variety of reasons, people can approach their why from the business case for our organization. , some of them are thinking about the bottom line for their organization. They're thinking about diverse workforces, et cetera. , some of them are thinking about values. This aligns with my moral values. This is what I want to see in the world. And others are thinking about it from an inter or intrapersonal level. And so what does this mean to me as an individual? And so, what does it mean for the quality of relationships that I am seeking to have with people? The changes I wanna see in the world, but then even sometimes it is on that, that, outward sort of facing way. I'd like a promotion. And in order to get a promotion in my organization, I need to have skills that are gonna allow me to connect with as many people as possible from diverse backgrounds. And so I would say there, why being clear feels like a really amazing starting place, in the grand scheme of things. Because once we have that, why in place now we can talk about the next step, which is the, what do we want to. , what changes do we want to see if we're talking about equity? What does equity even mean in our organization? What should we be looking for? And then, and only then can we get to the how?
Carol: Yeah. Cause I feel like most, most groups they wanna move to, they skip over that. Why phase? Yes. And, or, between the different whys it might become. We have to choose one or the other, right? We have to choose working at the system level or working at the individual level where they all interrelate.
Danielle: Yeah I - oh my goodness. I feel so strongly about that because there are two, it feels like distinct schools of thought that people approach this work from. So, they'll talk about the organization as if it was alive, a living, breathing entity, and I'm forever telling people like the organization is a brick and mortar building. It is not alive. The people within the organization are alive and there's nothing wrong with having strong goals for the organization. We actually need them. , but for me, this feels like a both end moment because you can enact policies. , you can go and do an equity review, make changes that are going to mandate. If you will DEI at the organizational level. But again, if there is no personal connection to that on the individual level, if I don't have a personal reason, or even a belief in an organization, why as soon as there's a change in leadership, maybe the budget decreases, it causes policies to falter. So you have put the right sets of things in place, but there's no commitment to completing. And so I think that we can't necessarily just say, Hey, I wanna work on the individuals and I just wanna change hearts and minds, or I just wanna work on the policies within the organizations. My approach again is both. And, and it's really a blending of those two worlds. 
Carol: And it goes back to what you were saying at the beginning of the, the youth work that you were doing and that, that the discrepancy between the narrative that you heard and your experience of folks, of, their families, and then thinking about the systems. And I feel like people have often in the nonprofit sector put those two things at a, at a, an either or. Well, don't just work on the direct service, move up the, move back the chain of events to work on the systems. And again, it's , to me, I feel like that's a, that's an unhelpful, argument to be stuck in of both needs to be dealt with. For change to happen. Yeah. Like people have immediate needs and, working with individuals, but also, thinking about those bigger systems. 
Danielle: Absolutely. I just was with a client earlier today and one of the activities we were focused on was, something around opposite thinking, ? So I can't do both of these things at once. Right. So what's the opposite of that? Both the community that we serve and the systems need to be addressed. So we're, we're tackling it from that perspective. But then the third piece of that is asking if that is to be true, what are the things that need to happen in order for us to be able to address both? So instead of stopping immediately with this, either it is going to be right, or it's going to be left that we're moving. There's so much space in between, right? Where is our middle ground, where we can begin to really think about multiple things, at one time and hold them both as true. Yes. The community needs services. There are deficits that may be there today. Existing needs that they have. And we also need to be able to say we are driving some of those problems in those communities because of the systems that we have. 
Carol: Yeah. Cause I feel like if you think about the whole nonprofit sector as a whole, and I mean, not, not the entire sector because, but much of it in essence is set up to address. These needs that don't necessarily need to be needed. Right? Like that's like a triple negative, but, if we didn't have a system that caused homelessness, we wouldn't need homeless shelters. Right. So yeah, I just think about it at the, at the bigger picture level of like, Why is our nonprofit sector so big?
Danielle: Yeah, I, oh my gosh. I struggle with that so much because I have a heart for nonprofits. I probably always will, and oftentimes it still feels like we're putting a bandaid on a much bigger problem. And so I have to say that, where there are cases of homelessness, where there are cases of food insecurity or lower literacy rates. Absolutely. These communities need support right now that are gonna help them achieve better outcomes. No doubt. And we will continue to kick the can down the road if we don't get at the underlying systems that are, as you mentioned, like they're really driving this. Yeah, absolutely. So that's the place that I feel like we have to focus a little bit more at, attention and time, but yet not take our foot off the gas when it comes to also being able to support people simultaneously. 
Carol: Right. Right. How do you see, do you, can you gimme some examples of places where you've seen folks be able to do that? 
Danielle: I mean, I think some people are doing it every day. They don't necessarily stop to think about it. , if, if I'm working with a group that is dealing with food insecurities, and they're also trying to tackle, let's say racial equity systems, they're not stopping the feeding of people. That work continues, but they are allocating time to sit down as a team to review the policies, to begin to look at data, who works in this organization. What's our retention rate based on the disaggregated data, are there certain demographics that are promoted at higher rates to, maybe leaving the organization? Or even hired into the organization at that point. So they're doing both sets of things and I, by no means, would say it is easy because it is an intentional carving out of time. But the people that are able to hold those two things as truthful and important in the moment, those are the groups that I see having the most success.
Carol: So what are some of those steps that you see organizations taking to move things along and, and shift their cultures? 
Danielle: Yeah, I'm gonna go back to 2020 for a second because I feel like so many things shifted at this point. And I, I will absolutely say there have been people doing this work and committed to it for longer than I've even been around sure. On this planet. , but what felt like shifted in that moment to me is in 2020, it sounded like people really got for the first time that, Hey, we need to sit and talk about this. We need to be able to. Understand that we are not all seeing the world. Similarly, we are not all having the same experiences. There is this really interesting thing in the US where we, we're, we're the melting pot everybody's supposed to blend together. Therefore we all have to be the same. I don't even know if I agree first off with matter of fact, I can say pretty clearly. I don't agree with the fact that we should all be the same , but beyond that, it was never true to begin. Right. There are different cultures. There are values, there are different beliefs that people bring to the table. There's just simply different understandings of the world. And to not look at that is sort of a detriment to us because yes, we may have gone through the same situation, but how we experienced it is vastly different, ? So we've all gone through this period of COVID right now. And depending on who you were. So did you live in an urban environment? Did you live in a more rural environment? Did you have a stable job or were you one of the first people to go on furlough or lose your job? Right. Like these are going to force different outcomes. Were you someone who didn't have a choice, but to go into work? And so as we look at it, yes, again, we all went through the same period and still continue to go through it. But how it's impacting us is very different. And so when people say, well, it's, it's as simple as you just need to go apply for jobs. I did it, it was easy for me. Great. I'm glad that you had that experience or the next person they may have put in 50 resumes, but because their name is an ethnic sounding name, they're never even called in for the first interview. We're having different experiences. And so I think in watching people begin to realize that it was the first time, at least in my lifetime, that I saw so many people saying, Hey, I wanna understand this on a deeper level. I wanna dig a little bit deeper into this. And for many people, I think they made some great strides. It feels like there's a pulling back right now that is happening for many folks. And I don't know if you see that in your work as well. , but it seems like the attention given to it. Felt like it was ripe for that moment. We were all home. We were watching TV on a loop. We could see all the devastation occurring across not only our nation, but across the world. So it felt prime to dig deeper into some root causes, but as things have begun to open back up and I, I don't say this from a pessimistic standpoint either. , But more so from a reality check, like we need to be able to continue to sit in these conversations so that it's not just talking about it and I'm not just talking about, Hey, I'm learning something new, but what is the strategy that I'm now going to use? Because I have invested in this knowledge, you can have a ton of information at the ready, but if you're not doing anything with it, you're also part of the problem. 
Carol: And I think there was, certainly for white people, who delved into this, there was a huge remedial education essentially that we had to go through, to catch up and, and get a lot of perspective. And then, but then again, as you're saying, how, how to actually put that, the stack of books that I've read over the last, whatever number of years, and then put it into action, is a different thing. Can you, can you gimme some examples? Organizations where you see them being able to integrate it. And it's becoming more of a way of thinking or more of the culture, then we went, we had these conversations, we did these training sessions. 
Danielle: Yeah. One of the things that I have found to be incredibly helpful, within organizations. And I see them normalizing this into their practices are groups that are using an equity lens when it's time to make decisions. So those decisions could be, where we choose to hold our conference, this year. Is it going to be in person? Is it going to be virtual? It could be a decision around a particular policy now that we're returning to the world reopening what's our telework policy. Right. And so to apply an equity lens means we're asking some pretty fundamental questions around, like what are the assumptions that we're bringing to this issue? Are we ensuring that multiple voices are heard and included in this discussion? And not just from the standpoint of like collecting feedback, but that we're actually listening to the dynamics that are emerging for people. We wanna think about it again, like, what are those outcomes. We are not necessarily predicting. They might be potential outcomes. There's always someone in one group who is like, sort of the negative Nancy, they're the naysayer. And they're like, but wait, but this thing might happen. And our tendency is when that person speaks up, we're like, Ugh, Nancy beat, please be quiet. Like we, we don't need this right now. We need to move the project ahead. But I actually think that person at times can be a real asset for us because what they're doing is poking holes in the plan as a whole. But they're helping us uncover things that we may have a potential blind spot towards. And so being able to listen at least to, Hey,  what, that might be something that could occur. Here's what we now can plan for, because we're aware this may be a potential barrier that we come up against, things like that feel like they are. Really helpful for me. And it's a simple strategy. There are a variety of equity lenses that exist out there. But nonetheless, like if I am thinking about my policy, if I'm thinking about a decision. I can now start thinking about who my stakeholders are, how this decision will impact them, if I'm collecting feedback from a broader group, right? So we often do this, especially in the nonprofit sector. I wanna know everything that you've experienced. Are you satisfied with our program? Are the kids reading at a higher level? Did we plant more trees? Whatever it happens to be, we ask all of these questions. And then where does the data go? Sometimes it literally sits on someone's shelf in the old days or now, in the cloud somewhere, but we're not using it effectively. And I really have a problem with that because it almost feels a little disrespectful, quite frankly, that you've asked me in a very transactional way to give you my insight on something unpaid, right. Free labor. And now you're not even gonna tell me what you've done with it. And sometimes you haven't done anything with it. So, when I think about that, these are tools that we can use. If I want to have partnerships that are transformational, it means that there's a constant dialogue going on between us, where it is less about the transaction. You provide your feedback, you provide this resource for me. And I go about my business, but like, how do I take that in partnership with. And grow it to the next level. Like, based on the feedback that you offered here are the things that we've done differently. Here are the changes on the horizon. Like people are not necessarily asking for EV everything to be different like today, but they would like to know where you're headed. So that's one, I think a solid example of where I'm seeing people make a difference is by intentionally using equity lenses, building those into staff meetings, into leadership team meetings, like on a regular basis. I often tell my clients, like, Hey, post it above your desk, right. It should be whether it's a bulletin board, some people have it as screensavers. Like you should know these questions well enough. That at any given time, even if you're not looking at it, you should be able to say, Hey, what are those assumptions we're making right now? Like, am I biased in my thinking? Like, how do I test that assumption? 
Carol: Yeah. And I think we can start with the assumption that we always have some bias. 
Danielle: A hundred percent. 
Carol: But I love, I love because I feel like I've heard that term bandied around a lot -- equity lens, but like, what is it practically? The thing that you're describing seems so grounded in, okay. Here's a set of questions that we're asking. Each major decision and how it's impacting folks, and I also really appreciate the point you make around all the data that nonprofits tend to collect and how the assumptions have been built into that process. In the past that asked that one have assumed a complete access to folks and, and their willingness to just show up and, and provide input and, and provide perspectives, but also, forgetting to close that loop of, how are you, you've taken the information in, how are you sharing it back out? I mean, I'm at the midst of a strategic planning process right now, and I'm just, as you're talking, I'm thinking, okay, I know I've mentioned this to the client. We've gotta make sure that we do some type of feedback that goes back out to everybody that we've asked information from, not just board and staff, which is the typical group. Mm-hmm, we'll hear those findings, but who are all the people that you've asked, for input and, and how are they gonna see what was said? What are some themes and, and how it's gonna be actually used, in the work that the organization's doing at that moment and the purpose that it collected the information.
Carol: Absolutely. And like can, but yeah, it's only for funders, that's not the right audience, 
Danielle: Oftentimes that's who we're focused on. Right. The funder said we have to deliver a report in one year's time and therefore I'm gonna collect feedback on it. And. I don't want to belittle nonprofits, because I think there are some really amazing groups out there that are taking that feedback and they are sharing it with their teams to strengthen their program quality. I see that every day, but what is that further step, right? To go back to your partners in the community and say, we really appreciated this. Here are some of the changes. And, or, we got some initial feedback from you and we're still really noodling on this. We're not sure what's next, would you like to be a co-creator in the next steps of this process? Because that, that's the other thing that really concerns me sometimes is that we believe, as nonprofit leaders, that we have the answers to whatever ails the community. And we often don't go back to the community itself and say, what do you need? Years ago, I worked at a nonprofit that built playgrounds, and I remember going to a community meeting and we had given the kids an opportunity to actually say, Hey, here's some of the design elements we want in our playground. And if you've been on a playground lately or sometime in your life, they have these really cool tool tubes where kids can climb through. And we were talking to the parents after the kids said, we want one of these climbing tubes. And the parents said, absolutely not now, I'm, I'm an early professional. I'm in my twenties at the time. And I'm wondering, what is the big deal about this? Why are the parents putting up such resistance? The question in that moment though, was not so much about what they were saying. But tell me more. What is the context? What is the why behind that? Well, as we began to dig deeper, we understood that the families didn't want the tubes only for one reason: when people crawled through them, they couldn't see what was happening within that tube. And this was a community where there were some, they were experiencing homelessness. There was some drug abuse, there are things that are happening. And they said for us to feel comfortable with our kids playing in this space, we need to just be able to put our eyes on it. Right. And as soon as we said, we have a tube that has a glass bubble or a plastic bubble, they were like, oh, that's great. So, we're jumping to conclusions about what the community needs at times without actually asking them what is a value to you and tell, tell me more about it. What is going to make this possible for you? Because in terms of the resistance they put up, they had every right to put up that resistance. That was a safety issue for them. Sure. As soon as we understood it, the dynamics were completely different. They're like, great. We've solved that problem. Let's talk about some other stuff. Now we love this idea. 
Carol: Yeah, and part of that is just, having the opportunity to slow down a little bit and be able to ask the next question. 
Danielle: That is exactly it, ? And so when we are faced with time pressure, when we're distracted, when we're even tired, 
Carol: Which feels like everybody these days.
Danielle: Well, yeah, it certainly does. Right. So what does that mean to us in the grand scheme of things? If we're facing this every single day where you go to work and  that you're, every project you had was due yesterday, there's constant time pressure to get to the next thing. You're distracted because we're multitasking. If your desktop looks anything like mine, you have like 11 billion tabs open at any given time. There's a lot that can stop us from being able to ask quality questions, and just sit with people because sometimes just the act of sitting and listening tells you so much about where people are and what their needs are at this moment.
Carol: Absolutely. When I'm doing meetings with groups now, and it's often virtual, online, one of the things that I will say at the beginning is, literally, if you have a ton of tabs open, I invite you to close them. just so you can be in the here and now for this meeting right at this moment. I love it. So what are some wider trends that you're seeing in the nonprofit sector, around these issues? We've talked about some of them, but what are some other ones that you're, you're noticing talked about a slow down in terms of interest in the, in the, work around equity? , what other things are you noticing?
Danielle: Yeah, I, I would say yes, there, it feels like there's a slow down of people, but when I say that I'm, I'm thinking more sort of on a national level, lots of different sectors. What I am personally experiencing is that the people who are stepping into this moment are more committed than they ever have been before. Mm-hmm . And so I think that, while I would love for everyone to get behind this particular effort, the reality is not everyone's ready. Not everyone desires to. , but what I am seeing is with the people who have made this commitment, there are some things that are shifting they're understanding they need to, we just talked about time. They need to allocate time in order to really embed this work in their, in their staff, their teams, their training, their onboarding processes, et cetera, how they're interacting with the community. So they're setting aside time for that. They're also setting aside resources. And that's something that in the past, if you ask someone what their DEI budget was, oh, we don't actually have a budget for that. We have a budget for professional development or maybe there's a training budget, but that was sort of a catchall for everything, right. It could have been for Excel. It didn't even matter. They did not have that set aside. And so I think that is useful. The other thing that I'm really seeing, move forward and. This one can be tricky at times. And I see a lot more boards getting involved. Mm. Right. And, and as a governing body, they need to be involved in this work. , because again, we can't just be in service to communities because it makes us feel good. How are we actually being of service, meaning helping as opposed to helping in the way we think is.
Carol: Right. Helping that’s helpful. Not helping that's patronizing.
Danielle: That’s exactly it. Yeah. So like, how are we driving that board? , and I'm really enjoying the board work in particular right now, because I have an opportunity to talk to people who. This is not something that they've been thinking about, right? Boards tend to be a little bit older. At least they have been in the past, right? Older, white male, et cetera. And this has not been something that's necessarily on their radar. And so we are challenging a ton of assumptions on a daily basis about how one we approach this work. Audre Lord has a quote that says ‘the master's tools will not dismantle the master's house,’ right. The way that we've gotten to the point that we are at today. Will not be the way that we get to the next phase of our evolution. And so we have to think about, yes, there are some strategies that we have used that feel like they may be tried and true, but what else is out there? What else could we be utilizing? And again, this is where those multiple perspectives come in. And I always wanna hear from the community. These are people that live there every day, right? They're raising their families. They work there, they have homes. They're seeing things that we don't necessarily get to see as the outsiders bringing services in. I'm hearing more conversations around working with boards on equity and inclusion issues. And I've definitely seen, with different boards that I've worked with, that there's often a big gap between where the staff is and where the board is. And then, Yeah. Some, some, and oftentimes some, some resistance, from older, whiter mailer folks, to how does this connect to our issue, not seeing those intersections. , and I think, that can feel all, I don't know what, I don't know what the right word is. Maybe. Like dismissive and I'm also curious, like, okay, so how can we like, maybe I, how can I draw the breadcrumbs from one to the other,  yeah. This issue that you work on and, and these, these. To me, these issues permeate everything, but it's not, they're not necessarily seen that way. Yeah. From everybody. 
Danielle: One of the things that I utilize a lot with boards is, the intercultural development inventory or IDI. And this is a tool that's been used in nonprofits, corporations, education, government, et cetera. What I really appreciate about it is it doesn't tell you who you are. , but it does provide based on self assessment. A snapshot in time of how you relate to similarities and differences when it comes to culture. Right. And we can talk about culture in sort of sweeping terms, right? So it might be your race, your gender, your sexual orientation, so forth, right? So like these big groupings of people that we have some type of social identity and connection to. And so, as people are starting to think about how they relate to groups that are similar to them, versus people that are, are different from them. Like it's really interesting to see, literally see, I, I mean, sitting on zoom calls and I can see people, the light bulb going on in their hip. Like I hadn't considered that. So this really feels like that issue of time constantly comes back to the forefront for me, because why don't we see certain things because we, we don't even allow the space for us to explore it. , and that feels really important to me because it's almost like a paramount to driving that new car off the lot. You go out, you find your favorite car, you buy this car, you haven't seen anybody. And you're like, I'm gonna be the first one to have this. You drive it off on your way home. You see 30 cars that look exactly like yours, even the same color. Right. And all of a sudden it is there. It is salient. It is right in front of you and you hadn't noticed it before. And to that end, what are we not noticing on a regular basis? Because it is not something we allow time for. We do not put intentionality. So with this IDI assessment, it's an opportunity to just really sit there and, and one explore how we're viewing these similarities and differences, but secondary to this. And I think probably the most important, cuz this connects back to the why, what do you wanna do with this information? Like why does this even matter to you? right. So if I know that there's a particular group that I may feel a little disconnected to, I don't know them as well as I'd like, but I have a goal, I wanna be able to connect my nonprofit services. Right. We wanna expand who we're reaching. I've heard a lot of groups recently say, Hey, we may serve the black community, but we're not really, and, and Latino community, but we're not doing well with reaching out to people in the Asian popul. Okay, great. I now have a goal in mind, right. So knowing how to increase my cultural competency is gonna actually help get me there. Right? So there's, there's this idea for me of like the knowledge building piece, who is it that I want to engage? What do I need to understand about them? So before I come in with my best ideas and like, Hey, this is the path forward. What do they do? Do they even want my help? Are they requesting it right? Or am I a burden to them? Because I've brought in this thing for them, it's not actually useful for them in building all of this, right? So I may have some motivation. I understand why. I'm beginning to build a knowledge base about the particular community that I wish to serve in this case. Now I tie this back into strategy, right? 
Carol: You mentioned the IDI and it really focuses on how people can develop their personal cultural competence. What are some steps you see that folks can take once they get a little bit more aware around how they're interacting with differences or how they're seeing them or not seeing them?
Danielle: Yeah. I think that very much ties to the stage that they come back, at, within the IDI. But one thing that I do wanna clarify is certainly about being able to develop individual cultural competencies. But I also work with a lot of organizations who are, they're basically getting their team aggregated results. And we can say, as an organization, Here's where we sit and I'll give you an example. Many organizations will come back to the stage of minimization. So if we're in minimization, there is a tendency to seek out similarity. And so people are constantly looking for the ways that we are, like one another. , and so, well, of course we all think that we wanna be happy. We wanna be healthy. We wanna be respected. Great. Seems on the surface, like a pretty safe state. But it is more nuanced than that. So like, as someone is thinking about organizational work, what does that actually mean? So what does respect mean at the organizational level? And what does respect mean for you Carol, versus how I view respect? Because that's where I think things get a little tricky. We use words, just assuming that everyone is behind the definition, they're seeing it in the same context, because again, we're minimizing right differences without digging into. How we are seeing and, or experiencing the world differently. And that matters so much. , I can't even put enough emphasis behind that particular point. It matters greatly. , and when we ignore those factors, We end up with people that are unhappy, right? They're disgruntled. I don't feel seen. You're just sort of glossing over this issue. That is greatly important to me. I'm not included in your organization. I don't feel a sense of belonging. , it also is the very thing that in some cases, has organizations pushing people to assimilate to be more like them. Right? So we talk about culture fit. You hear this all the time when people are hiring, oh, we need someone who fits our culture. Let's break that down. What does that mean? Oh, well, they have to be professional. What does it mean to be a professional? And I am by no means saying that we shouldn't have some guard rails that we use within our work. So like, as you define as an organization professional, okay. We're gonna have an understanding of what professional means, but is it one that is inclusive of the team members you presently have and then also future thinking? Is it something that is inclusive of the people you wish to have on your own? Like, you're never gonna get to the fit if you're not acknowledging, identifying what this means and how we are allowing people to show up as authentic versions of themselves within the workplace. 
Carol: Yeah, absolutely. I've literally had. Conversations with teams where, the first round of doing well, what do we want, what are, what do we want as our team values and big words, like respect get pulled up, professionalism, whatever it might be. And then you actually take them to the next step of, So, what does that look like? How does that actually show up? What are the behaviors that are gonna mean respect to you and have people say diametrically opposing things where respect is. You never interrupt me. Respect is we can have an engaging conversation where everyone jps in and we're all talking depending on, cuz not every culture interprets that particular thing. For example, interrupting the same. Yeah, and I was actually on a call this morning where the whole conversation around, being business-like, or professional. Just using that as a catch raise, but then again, right. You can create those guardrails, but have a conversation about, well, what are the behaviors that we agree mean professional. Yeah. 
Danielle: And which are the behaviors that we're using. Sort of we're using unconsciously to keep people who are different out. Right. That I think that for me, feels like probably, one of the hardest conversations to have with people cuz they don't wanna admit it, but it's there it's present. Right. So we, if we carry these biases with us, but we just use a word like professionalism as a catchall. It allows us to continue to be biased without ever having to have this conversation about what a professional actually looks like. 
Carol: Like, yeah. And I think beyond also I'm thinking about this right now, just beyond the behaviors. It's also like what's actually necessary for the work. Yes. I mean, I think that's being reexamined across job descriptions, qualifications. Yeah. Requirements, the need to have versus the nice to have, like, does everyone actually have to have bachelor's degree, et cetera, et cetera. So reexamining all those assumptions. Absolutely. 
Danielle: You make me think about a position description I had years ago that one of the criteria for qualifications is must be able to lift 50 pounds. Okay, that would be great. If I had a job where I needed to lift 50 pounds worth of anything, I sat at the desk all day. What am I lifting? Here's the other thing about it. If we're moving towards this place where we wanna be equitable, we wanna be inclusive. What you're saying to me is if I am not an able bodied person, who can, if needed, lift this 50 pounds. Then I shouldn't even bother to apply for this job. It's not said explicitly like that, but that's certainly the undertone of it when it was not actually anything that I needed to be concerned about because I had a desk job. Yeah. And what are the accommodations we're willing to make for people they're like, oh, we're, we're totally open to making accommodations. Great, but your language presented a barrier before this person even applied for the job. Because if I read that and I'm, especially as a woman, cuz , women have a tendency to look at it and are like, oh I don't meet these qualifications. Whereas men are like, oh, I'm gonna apply. Anyway, women will pull back from it. But if I'm reading that and saying, Hey, what, I can lift 25. Can't do 50, this, this isn't the job for me. Mm-hmm and it's a silly example, but yet it's not silly because there are so many things embedded in position descriptions along those lines that you just miss. 
Carol: Yeah. Yeah. So really digging into what, what, what is actually required for this job? What is actually embedded? Thank you so much. This has been such a rich conversation and  I'm just gonna shift gears a little bit here at the end. 

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We’re back on Mission: Impact.
Carol: At the end of each episode, I play a game where I ask. You, one random icebreaker question. And, for listeners, if you've been listening to all these icebreaker questions, these are great ones to think about starting meetings with, to help get to know groups better. But when, when you talked about your journey to the work that you're doing now, when you were younger, what did you wanna be when you grew up? 
Danielle: When I was younger, I thought I was gonna be a veterinarian. 
Carol: All right. How, why, what, what brought you to 
Danielle: That path? My mother told me I was gonna be a veterinarian oh, okay. Well, I mean, she had expectations for me. She thought I was going to move into something medical related. , and I tease her like, so my background now is in psychology, so I'm like, I am sort of a medical person, but not quite. I was like, I focus on the organization side, but it wasn't necessarily my dream. Fast forward a couple of years, I thought I was going into television and that was really the job that I thought I was going to have. And I was gonna love until I had an internship in television. Okay. And I said, this isn't the particular path for me because what I knew even in college is I needed to be sitting in service, uplifting others, giving, Giving support to people who are learning sometimes to use their verse, their voice for the first time. Like that is my space to be in. I am an introverted person who has an extroverted personality. When you put me in front of an audience, like I love to engage people and just really help bring out threads of wisdom that we're always there for them, but like that they can do something meaningful with.
Carol: Awesome. So what are you excited about? What's coming up next for you? What's emerging in the work that you're doing?
Danielle: Hmm. That's a good question. I'm just fresh off of vacation. I'm thinking about that. I think what is emerging for me right now that feels incredibly important is, is this leaning into cultural competencies? So we talked a little bit about that already, but like, if you understand that there. A goal ahead of you again, whether it is to diversify your board, if it is to be more inclusive of a variety of vendors, like I don't even care what your goal is. Like, how do we begin to shift the mindset? How do we institutionalize these practices in organizations? And I'm really trying to work a lot more, I think with organizational mindsets on that, because. The policy reviews the use of the equity lens. Those are simply, those are tools. Those are things that we can do there. I want to get to a place where you don't need to look at the tool. I want you to just be able to think naturally like, Hey, someone's voice and perspective was not included here. Here are the places where I know that I'm being biased. Here's how I'm gonna move differently. So like, those are the spaces I think I am really excited about moving into with the organizations I'm supporting, but more importantly, once we have this strategy on the table, How are you implementing it? Cause I hear a lot of folks talk about a good game. They may even have so many people out here right now doing DEI plans, racial equity plans. How are you creating a feedback loop? To say, Hey, this worked really well. Or,  what? We missed the mark with this. We left something, someone, a perspective out of this, how do we incorporate that learning back in? So that the next time that we do this, we emerge even smarter, stronger, better positioned to do this work than we were when we got started. And so I think those are the things that excite me because when I think about what stops people from continuing this work, it's often the fear that I'm gonna get it. Guess what you are, right. That is what we do. We mess up royally all the time. The question is, are you committed enough to get it wrong? Pick yourself back up and do it again because for us to achieve a world that is equitable, that is inclusive, where people really feel like they authentically belong. We're going to misstep. So. But getting back up and continuing to try continuing to advance this work is the only way we will ever see that level of success. 
Carol: And building that in, as you're saying to the mindset of how do we learn from mistakes yes. At an end and normalizing that and normalizing it, normalizing that we will make mistakes. The project won't go forward perfectly with all of these different things. How are we, how are we taking again, taking the time to stop and think and, and consider. How, what did we learn from that experience? 
Danielle: Yeah. And being willing to admit that there isn't one right way to do things, right. There are a multitude of perspectives and ways that we can begin to embark on this. Are all of them gonna work? Probably not, but can we at least hear them out before we say, oh, that's not gonna be the path for us, or we've done it this way, as long as I can remember. So that's the way we're gonna stick to it. I want to figure out what could be. How we might approach this, that really, if, if there is one thing that excites me, it is the, how might we, mm.
Carol: All right. Well, we'll end it there. Thank you so much. It was great having this conversation. I really appreciated all of your perspectives and, I'm gonna hope that you send me at least one link to an equity lens. So I can put that in the show notes for people as a tool. , cuz I think, as when groups are getting started, It is helpful to have a couple concrete things. And then like, as you said, once you use it over and over again, then it becomes it. It just becomes infused with how you see things. 
Danielle: Absolutely. Carol, this has been wonderful. Thank you so much for the invitation to join you today. I've loved having this conversation.
Carol: I appreciated Danielle’s point about doing a better job of listening to the ‘negative Nancy’s’ in your organization. Instead of just seeing resistance as something to overcome, slow down and listen to the challenges – what can you learn from their perspective – and what blind spots are they helping reveal. I also appreciated our conversation about an equity lens. I have heard people use this term for quite a while – but was not necessarily sure what they meant or how to implement this and integrate it from a concrete point of view. Danielle shared her lens – a set of key questions to consider each time you are engaging in a new initiative or policy or process update or revision. These questions help you and your group think through the equity implications of any proposed action. Whose voices will be included? How will input be gathered? Will the change favor one group over another? You can find a link to Danielle’s equity lens resource in the show notes. And in addition to using this type of tool – Danielle went on further to point out that it is really about shifting organizational mindsets and having equity integrated into everything the organization is doing. Having it really embedded in the culture vs. something we happen to be working on this year. Building in feedback loops for learning is a key way to work towards that integration. That is the end goal – an equitable culture.
Thank you for listening to this episode. I really appreciate the time you spend with me and my guests. You can find out how to connect with Danielle Marshall, her full bio, the full transcript of our conversation, as well as any links and resources mentioned during the show in the show notes at missionimpactpodcast.com/shownotes. 
I want to thank Isabelle Strauss-Riggs for her support in editing and production as well as April Koester of 100 Ninjas for her production support. 
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I am about to go on vacation so we are going to have a slight pause in releasing podcast episodes. We normally release an episode every two weeks. There will be a slightly longer gap between episodes.
In the meantime, until next time, thank you for everything you do to contribute and make an impact.