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Mission: Impact podcast & blog

Build a better world without becoming a martyr to your nonprofit cause

Nonprofit Content Strategy with Hilary Marsh

8/31/2021

In episode 30 of Mission: Impact, some of the topics that Carol and her guest, Hilary Marsh discussed include:

What content creation and curation means and how they differ
What content strategy entails and how to develop one
Why trust across staff departments is so important to a cohesive content strategy

Guest Information: Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy and leading content strategy practitioner, mentor, speaker, and professor since 1999. She helps associations get better results from their content by improving their practices. Content Company’s clients include the American Bar Association, American Medical Association, American Speech-Language-Hearing Association, Endocrine Society, Institute of Food Technologists, and ISPOR. Hilary oversaw the member website for the National Association of Realtors from 2005 to 2011. Hilary is a co-author of “Association Content Strategies for a Changing World” (ASAE Research Foundation, 2018), “Content Curation, Associations’ Secret Weapon Against Information Overload” (self-published, 2020), and the “Leading Your Organization’s Content Strategy” chapter in the 4th edition of Professional Practices in Association Management (ASAE, January 2021).
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Online Nonprofit Strategic Planning

8/17/2021

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In the special 1-year anniversary episode of Mission: Impact, Carol Hamilton discussed the following:

The benefits of doing nonprofit strategic planning online and some downsides of in-person strategic planning
How to plan in a VUCA world – volatility, uncertainty, complexity and ambiguity
How organizational culture persists in remote work

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Working with Nonprofit Volunteers with Peggy Hoffman

8/3/2021

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In episode 28 of Mission: Impact, some of the topics that Carol and her guest, Peggy Hoffman discussed include:

How local nonprofit chapters contribute to the larger organizations
What implications the rise of online professional development has for local chapters.
Why volunteers and chapters are the heart and soul of associations and yet a somewhat neglected aspect of working in a membership organization

Guest Information:
Peggy Hoffman is president of Mariner Management, an association management company which is home to two associations and provides an array of support and training to associations and most importantly member volunteers. Peggy has provided training and counsel to dozens of global, national and local membership associations over the past 30 years. She often draws on her own team’s research on volunteerism, member communities and association innovation. Peggy not only enjoys working with association volunteers but is an active volunteer for her professional association – including serving as a chapter past president – so she’ll draw from experience on both levels. Read her full bio at MarinerManagement.com and connect with Peggy on Twitter @peggyhoffman or LinkedIn. And ask her about triathlons, dance or living with three sons.
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Mission: Impact podcast & blog

Nonprofit Content Strategy with Hilary Marsh

Online Nonprofit Strategic Planning

Working with Nonprofit Volunteers with Peggy Hoffman

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