Impactful nonprofit strategic planning processes

Is strategic planning worth the effort? Frequently organizations are concerned whether it will be time well spent, whether the plan that gets created will get implemented. Here are two stories of the impact strategic planning had on two small organizations that prioritized getting intentional about their future.

Keeping Growth & Momentum Going

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Challenge:
A local disability focused service nonprofit spent the last several years strengthening its board, its financial footing and documenting processes for its signature events. After this strengthening process, the leadership decided it was in a good position to be more deliberate about deciding its future direction. 

Approach
After interviewing key stakeholders and conducting focus groups of board members, I shifted what was planned as a full day retreat to two online sessions. The goal of the sessions was to define the organization's key goals for the next 3-5 years. During the online sessions, the board 

• engaged in scenario planning, 
• identified the significant implications of the themes from the interviews and focus groups 
• envisioned the organization's future impact on those they serve
• agreed on three key strategic goals that will shape their next three years.

Results
The organization now has a new strategic plan with clear support from the organization's leadership. The process helped the group celebrate the strides they had taken over the past several years. They were able to acknowledge their success and build on that positive momentum to move forward with focus and direction.

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​A lesson in letting go

Cristofer Jeschke on Unsplash

Challenge:
A local environmental nonprofit had been volunteer-led for most of its 30 years. In the past five years, it had hired its first executive director and added several part-time staff. The organization had not successfully undergone strategic planning and its vision was primarily directed by its founding board members. The organization had a very large board that was still very involved in day-to-day operations.

Approach
I interviewed and conducted focus groups with key board members. Board members conducted interviews with external stakeholders. I facilitated two online sessions to define the organization's key goals for the next 3-5 years. During the online sessions, the board 

• identified the significant implications of the themes from the interviews and focus groups 
• learned about nonprofit life-cycle stages - particularly the challenging shift from an all-volunteer organization to a staffed organization
• envisioned the organization's future 
• agreed on three key strategic goals that will shape their next three years.

Through these sessions the board and staff were able to recognize ways in which how they were operating was getting in their own way and make plans to adjust. They had tough conversations about what the role of the board and the staff needed to be going forward and how to make working together a more positive experience.

Results
The nonprofit organization now has a new strategic plan with clear delineation of roles and responsibilities as well as action items and key performance indicators. This is the organization's first strategic plan that was developed as a shared vision.

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