Why “Why” is Harder than How for many nonprofit leadership teams

​Despite the popularity of Simon Sinek’s “Start with Why,” nonprofit leadership groups often have trouble staying at that level. Think of a time when your nonprofit board or leadership team was meeting and someone brought up a new idea for a new program. It’s likely that without a lot of discussion about why you should or should not do the program, the discussion jumped into how you would do the program.

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Is this new initiative strategically important?

​I was working with a nonprofit organization and another organization had come to them with an idea for a partnership. The senior leadership charged with managing the strategic direction of the organization assembled to consider the proposal. Rather than staying in the ‘why’ – why should we enter into this partnership? Is it in alignment with our mission? Does it support the goals articulated in our strategic plan? Will it help us reach a key audience? Will it build our brand and reputation? Does it capitalize on our core competencies? Will it help us strengthen key capacities? Will we be filling an important gap in the market?

​Instead they skipped right over those questions and had a long discussion about how the partnership could work. Who would be involved? When would be good timing to get started? So the key question of whether the partnership was important for the organization was missed.

Rather than staying in the ‘why’ – why should we enter into this partnership? Is it in alignment with our mission? Does it support the goals articulated in our strategic plan? Will it help us reach a key audience? Will it build our brand and reputation? Does it capitalize on our core competencies? Will it help us strengthen key capacities? Will we be filling an important gap in the market?

Why are we working on this project?

​Too often when teams start working together on a project they make the same mistake. Without talking about why they are assembled, what is important about the project, what they each bring to the project, they jump to project management. They start outlining and assigning tasks. This is why I find the Drexel-Sibbet model of team development particularly useful. It reminds the group to start with why. Its second stage considers who is in the group and takes some time to get to know each other. Only after why and who has been answered is the group truly ready to shift into what and how.

So the next time you are starting something new – considering a new idea for a new program or initiative or starting a new project, spend some time discussing the why. Why is this important for us? And if there is not enough ‘there, there’ when you answer why, remember you can also choose not to pursue the new idea!

Need help with an important conversation in your organization? Reach out for a coaching call.