Your organization is designed for a specific mission with the goal of having an impact in the world. The world is different in some way because of the work you do. Homeless people are cared for and fed who wouldn’t be otherwise. First generation college students increase their understanding of financial aid so that they can make better decisions about paying for their education. They’d make costly mistakes without you. Emerging leaders in marginalized communities are supported to strengthen their self-awareness and skills so that they can advocate for their community. You undertake the activities and programs with the aim of furthering your mission. Have you taken the time to look at how all the pieces fit together and whether it all adds up?
Creating a picture
When you create an impact map, you create a visual representation of what your organization is doing and how it creates the impact you want to have in the world. It makes clear how you leverage resources and organizational capacities to deliver your core strategies to achieve tangible results. By creating an impact map, you are able to create a model that illustrates your beliefs about the change you are trying to make.
It also can help you uncover the assumptions inherent in your programs and activities. You can also describe what short, medium and long term outcomes you believe result from each program or activity. A good question for identifying assumptions is to ask, “what has to be true for this outcome to happen?” These essentially are the hypotheses embedded in your program design.
Are there gaps in logic?
Once you have created your map and identified the assumptions inherent with each program, you can consider how you might measure whether you are having the impact you are aiming for. An impact map can also uncover gaps in your logic.
Creating shared understanding
Engaging in the process of impact mapping can be a useful exercise for staff and/or your board. Have small groups create an impact map of your organization. Then compare the maps. Do people envision the same organization? Where are the gaps in knowledge and understanding?
Once you have agreement on your organization’s impact map, take it one step further. Have a conversation about the implications of the map. Ask questions such as:
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Every organization development and strategic consulting project begins with a discovery stage. A time to research and hear from stakeholders and constituents. A time to hear stories about the past, assessments of the present and aspirations for the future. Depending on the project the exact focus will differ.
How effectively is the group working together?
Organization development projects focus on how people are working with each other – what is going well and what are the rubs that are getting in the way of the group being effective in achieving its purpose. The consultant engages in an action research project which could involve observation, interviewing key stakeholders, running focus groups and surveying wider audiences.
Capturing the current state
In the case of strategic planning, the consultant also digs into past work – past strategic plans, other research, basic organizational documents such as by laws, financials, organizational charts, board minutes, work plans, etc. The goal is to begin to get a sense of the current state of the organization. With this grounding in what the organization has documented, the consultant will then dive into talking with stakeholders – through interviews, focus groups and surveys.
Sifting for Nuggets
The next step is to synthesize all this data. This step can be overwhelming when you are sifting through piles of interview and focus group notes to look for the significant nuggets. But once it comes together in the form of themes the gold starts to shine through.
Gift of Listening
One of the real powerful aspects of all this work comes through the interactions with the people you interview, listen to in a focus group, ask for feedback in a survey. Too rarely in organizational life are people asked to reflect on and talk about their experience within the organization. Each interview is an opportunity to be a gift of true listening.
The sigh of recognition
Sharing the synthesis of the research is the point of truth. When you succeed in accurately capturing what you heard and your highlights resonate with the people whom you gathered it from – you can often hear an audible sigh of relief and recognition. “You really heard us,” is music to my ears. The act of being truly heard and seen empowers people to stand in their lived experience and then take action. This could be to face a difficult challenge or have a difficult conversation. This could be to dream bigger for their organization and start envisioning how to take action towards it.
Conversely, when you share the themes with the group and they do not want to hear some of the feedback, lots of different reactions can happen. Denial and dismissing the information. Questions and challenges about your methodology. Getting stuck on one point and spending lots of time arguing about it. Sometimes a project then gets shut down. This is unfortunate for a couple reasons. The organization expended resources gathering information with which they are not ready or willing to deal. More importantly gathering data often raises the expectations of those involved in the input process. They may then be more discouraged after the process than they were before if they see no action taking place.
The Power of Data Gathering
Either way – whether the information prompts the relaxation that comes with – “oh I am not alone – lots of other people think like I do but we just have not been discussing it,” or “no way, you are wrong – that is not how our team functions…” Something powerful happens. The group will not be the same afterwards. Be ready for change when you ask for input.
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My passion is helping nonprofit organizations and associations have a greater mission impact.